# Linkedin Strategy > Builds LinkedIn personal brand strategy with posting schedule, content themes, engagement tactics, and connection outreach. Use when growing your professional presence and generating leads on LinkedIn. - Skill: `reaperinvest/linkedin-strategy` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/linkedin-strategy` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/linkedin-strategy/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/linkedin-strategy --- # LinkedIn Strategy ## When to Use This Skill Use this skill when you need to: - Build a LinkedIn personal brand strategy for lead generation or authority - Create a posting schedule with content themes and formats - Design a connection outreach approach that builds relationships - Plan a systematic LinkedIn growth strategy for the next 90 days **DO NOT** use this skill for writing individual LinkedIn posts or articles (use linkedin-article skill). This is for strategic planning. --- ## Core Principle LINKEDIN REWARDS PEOPLE WHO SHARE EXPERTISE GENEROUSLY — BUILD AUTHORITY BY TEACHING, NOT BY PITCHING. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Your role / expertise** | "What do you do and what are you known for?" | No default — must be provided | | **Target audience** | "Who do you want to reach? Job titles, industries, company sizes?" | No default — must be provided | | **Business goal** | "What should LinkedIn drive? Leads, partnerships, job offers, thought leadership?" | Inbound leads | | **Current LinkedIn activity** | "How active are you now? Post frequency, connection count?" | Minimal — posting occasionally | | **Time budget** | "How much time per week for LinkedIn?" | 4 hours | | **Content comfort** | "Are you comfortable with personal stories, or prefer professional-only?" | Mix of both | **GATE: Confirm brief before building strategy.** --- ## Phase 2: Outline ``` 1. Profile Optimization — headline, about, featured, experience 2. Content Pillars — 3-4 themes for consistent posting 3. Posting Schedule — cadence, formats, best times 4. Engagement Strategy — comments, connections, DMs 5. Connection Growth — outreach templates and approach 6. 90-Day Growth Plan ``` **GATE: Approve outline before full strategy.** --- ## Phase 3: Write ### 1. Profile Optimization ``` ## LinkedIn Profile Overhaul **Headline (220 chars max):** [What you do] | [Who you help] | [Proof or CTA] Example: "I help B2B SaaS companies close 30% more demos | Sales coach for 200+ AEs | Follow for daily sales tips" **About Section (2,600 chars max):** Paragraph 1: Who you help and what result you deliver (hook) Paragraph 2: Your story — how you got here (credibility) Paragraph 3: What you believe about your industry (perspective) Paragraph 4: How to work with you + CTA (conversion) **Featured Section:** - Pin your best-performing post - Link to your lead magnet or website - Share a case study or portfolio piece **Experience Section:** - Write results-focused descriptions (not job duty lists) - Include metrics: "Grew revenue from $X to $Y" not "Managed sales team" **Banner Image:** - Include your value proposition or CTA - Dimensions: 1584x396px - Clean, professional, on-brand ``` ### 2. Content Pillars ``` ## Content Pillars **Pillar 1: [Expertise / How-to]** (40%) - Share frameworks, tips, and tactical advice - Format: text posts with bullet points or numbered lists - Example: "5 things I tell every new freelancer about pricing" **Pillar 2: [Personal Stories / Lessons]** (30%) - Share failures, surprises, and behind-the-scenes moments - Format: storytelling posts with a lesson at the end - Example: "I lost my biggest client last month. Here's what I learned." **Pillar 3: [Industry Opinions]** (20%) - Take positions on industry trends and debates - Format: contrarian takes, predictions, hot takes - Example: "Unpopular opinion: cold email is still the best B2B channel." **Pillar 4: [Promotional]** (10%) - Share testimonials, launches, and offers - Format: case studies, announcements, social proof - Example: "Just helped a client double their demo rate. Here's how." ``` ### 3. Posting Schedule ``` ## Posting Cadence | Day | Post Type | Format | |-----|-----------|--------| | Monday | Expertise tip | Text post with list | | Wednesday | Personal story / lesson | Storytelling post | | Friday | Industry opinion or engagement post | Question or hot take | **Post timing:** 7:30-8:30 AM in your audience's timezone (Tue-Thu are strongest) **Minimum:** 3 posts per week **Format mix:** 70% text-only, 20% text + image, 10% carousels or documents ``` ### 4. Engagement Strategy ``` ## Daily Engagement Routine (30 min/day) **Before posting (10 min):** - Comment on 5-10 posts from target connections - Leave substantive comments (3+ sentences, not "Great post!") - Engage with people you want to connect with BEFORE connecting **After posting (10 min):** - Respond to every comment on your post within the first 2 hours - Ask follow-up questions to keep conversations going - Like comments to acknowledge engagement **Outreach (10 min):** - Send 5-10 connection requests with personalized notes - Follow up with new connections via DM (value-first, not pitchy) ``` ### 5. Connection Growth ``` ## Connection Outreach Templates **New connection request (300 chars max):** "Hi [Name], I noticed [specific thing — mutual connection, shared interest, their recent post]. I share content about [your topic] and would love to connect. — [Your name]" **Welcome DM (after they accept):** "Thanks for connecting, [Name]! I noticed you're in [their field]. I share [type of content] here — curious, what's your biggest challenge with [relevant topic] right now?" **NEVER:** Pitch in the first DM. Build rapport first. Earn the right to share your offer. ``` --- ## Phase 4: Polish ### 1. Strategy Checklist ``` ## LinkedIn Strategy Checklist - [ ] Profile headline optimized with value proposition - [ ] About section rewritten with results-focused copy - [ ] Featured section has a lead magnet or best content pinned - [ ] Banner image updated with brand message - [ ] 3-4 content pillars defined with examples - [ ] Posting schedule set (minimum 3x/week) - [ ] Daily engagement routine planned (30 min/day) - [ ] Connection outreach templates written - [ ] First 2 weeks of post topics pre-planned - [ ] Metrics and goals defined for 90 days ``` ### 2. 90-Day Goals ``` | Metric | Current | 30-Day Target | 90-Day Target | |--------|---------|---------------|---------------| | Connections | [N] | [+N] | [+N] | | Avg post impressions | [N] | [N] | [N] | | Inbound DMs / week | [N] | [N] | [N] | | Leads generated | [N] | [N] | [N] | ``` --- ## Example: LinkedIn Strategy for a Fractional CMO ``` Headline: "Fractional CMO for B2B SaaS | Helped 12 startups hit $1M ARR | Follow for growth marketing tactics" Pillars: Growth tactics (40%), Startup lessons (30%), Marketing hot takes (20%), Client wins (10%) Cadence: Mon/Wed/Fri at 8 AM ET Engagement: 30 min/day — 10 min commenting, 10 min replying, 10 min connecting 90-day goal: 500 new connections, 5 inbound leads/month ``` --- ## Anti-Patterns - **Posting and ghosting** — posting without engaging with others' content limits reach. LinkedIn rewards conversations. - **Pitching in DMs immediately** — sending a sales pitch in the first message gets you muted or reported. - **Only posting promotional content** — if every post is "hire me," nobody follows. Lead with value. - **Generic connection requests** — "I'd like to add you to my professional network" gets ignored. Personalize every request. - **Inconsistent posting** — 5 posts one week, nothing for 3 weeks destroys algorithm momentum. - **Writing like a press release** — LinkedIn rewards authentic, personal content. Drop the corporate tone. --- ## Recovery - **Zero engagement on posts:** Test different formats (storytelling vs tips vs questions). Hook readers in the first two lines. Engage more with others' content to increase your visibility. - **No content ideas:** Scroll your feed for 15 minutes. Respond to or riff on posts from others in your niche. - **Feeling uncomfortable sharing personal stories:** Start small — share a professional lesson or a mistake. You do not need to share your life story. - **DMs are not converting:** Build more touchpoints before pitching. Comment on their posts 3-5 times before sending a DM. - **Time-strapped:** Batch-write posts on Sunday evening. Schedule with LinkedIn's native scheduler. Engage 15 min/day instead of 30.