# Open House Plan > Plans open house events with preparation checklist, visitor registration, follow-up sequences, and feedback collection. - Skill: `reaperinvest/open-house-plan` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/open-house-plan` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/open-house-plan/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/open-house-plan --- # Open House Plan ## When to Use This Skill Use this skill when you need to: - Plan and execute a successful open house event - Create preparation checklists for staging and presentation - Build visitor registration and lead capture systems - Design follow-up sequences that convert visitors into buyers **DO NOT** use this skill for virtual tours, property photography shoots, or listing launch events. This is for in-person open house planning and execution. --- ## Core Principle AN OPEN HOUSE IS NOT A TOUR — IT IS A LEAD GENERATION EVENT. EVERY ELEMENT FROM SIGNAGE TO FOLLOW-UP SHOULD CAPTURE AND CONVERT INTERESTED BUYERS. --- ## Phase 1: Event Planning ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Property address** | "What is the property address?" | No default — must be provided | | **Date and time** | "When is the open house?" | Sunday 1-4 PM | | **Listing price** | "What is the asking price?" | No default — must be provided | | **Target attendance** | "How many visitors are you hoping for?" | 15-30 visitors | | **Unique features** | "What are the top selling points of this property?" | No default — must be provided | **GATE: Confirm date, property details, and goals before building the plan.** --- ## Phase 2: Preparation Checklist ### One Week Before - [ ] Confirm date and time with seller — ensure property is available - [ ] Create and schedule social media posts (at least 3 posts across platforms) - [ ] Send email blast to buyer leads and agent network - [ ] Order directional signs (minimum 5 signs at key intersections) - [ ] Print sign-in sheets or set up digital registration (tablet with form) - [ ] Print property flyers with photos, specs, and your contact info - [ ] Prepare a property highlights sheet for visitors ### Day Before - [ ] Walk through the property — check cleanliness, lighting, temperature - [ ] Stage any empty rooms with minimal furniture or accessories - [ ] Remove personal photos and clutter (coordinate with seller) - [ ] Test all light switches and replace burned-out bulbs - [ ] Confirm refreshments (water, light snacks) - [ ] Charge tablet or phone for digital sign-in ### Day Of (1 Hour Before) - [ ] Arrive 60 minutes early for final setup - [ ] Place directional signs from main roads to the property - [ ] Open all blinds and curtains — maximize natural light - [ ] Turn on all interior and exterior lights - [ ] Set comfortable temperature (68-72°F) - [ ] Place sign-in materials at the entrance - [ ] Set out property flyers and business cards - [ ] Light a subtle candle or use a light air freshener (nothing overwhelming) - [ ] Play soft background music at low volume --- ## Phase 3: Visitor Experience ### Registration System Capture every visitor's information: ``` ## Open House Sign-In **Property:** [Address] **Date:** [Date] | Name | Email | Phone | Currently Working with an Agent? | How Did You Hear About This Open House? | |------|-------|-------|--------------------------------|----------------------------------------| | | | | Yes / No | Social / Sign / Zillow / Agent / Other | ``` ### Digital Alternative Use a tablet with a simple form (Google Forms, Open Home Pro, or Spacio): - Faster for visitors - Automatically syncs to your CRM - Reduces illegible handwriting issues - Can trigger automated follow-up emails ### During the Open House - Greet every visitor at the door — introduce yourself and hand them a flyer - Ask what brought them in and what they are looking for - Let visitors explore freely — do not follow them room to room - Be available for questions but not pushy - Point out key features as they pass through: "The kitchen was fully renovated in 2023" - Collect feedback: "What is your overall impression?" --- ## Phase 4: Follow-Up System ### Same-Day Follow-Up (Within 4 Hours) ``` Subject: Thanks for visiting [property address] today Hi [Name], It was great meeting you at today's open house at [address]. I'd love to know — what was your overall impression of the property? If you're interested in scheduling a private showing, making an offer, or viewing similar properties, I'm happy to help. [Your name] [Phone] [Email] ``` ### Follow-Up Sequence | Timing | Action | Purpose | |--------|--------|---------| | Day 0 | Thank-you email with property details | Stay top of mind | | Day 2 | Text or call to gauge interest level | Personal touch | | Day 5 | Email with comparable listings or market update | Add value | | Day 14 | Check-in email — "Still looking?" | Re-engage | | Monthly | Add to newsletter list (with permission) | Long-term nurture | ### Feedback Collection Ask every visitor (verbally or via form): 1. What did you like most about the property? 2. Any concerns or drawbacks? 3. How does it compare to others you have seen? 4. Are you pre-approved for financing? 5. What is your timeline for purchasing? ### Post-Event Seller Report ``` ## Open House Report — [Address] **Date:** [Date] **Duration:** [Time range] **Total visitors:** [Number] **Visitors with agents:** [Number] **Visitors without agents:** [Number] ### Visitor Feedback Summary - **Most praised feature:** [Feature] - **Most common concern:** [Concern] - **Price perception:** [Feedback on pricing] ### Recommended Next Steps - [Action 1 based on feedback] - [Action 2] ``` --- ## Anti-Patterns - **No sign-in process** — visitors who walk through without registering are lost leads. Make sign-in easy but required. - **Overselling during the tour** — hovering and narrating every feature makes visitors uncomfortable. Let them explore. - **No follow-up** — the open house is worthless if you do not contact visitors within 24 hours. - **Poor staging** — dark rooms, clutter, and personal items make properties feel smaller and less appealing. - **Only promoting on MLS** — social media, email, signs, and agent networking drive attendance. Use all channels. --- ## Recovery - **Low attendance:** Increase signage, promote on social media with property photos, and consider a weekday evening open house as an alternative. - **All visitors are already represented by agents:** Focus on relationship-building with those agents. They may bring future buyers. - **Negative visitor feedback:** Report honestly to the seller and discuss pricing or staging adjustments. - **No leads captured:** Improve your sign-in process. Use a digital form that requires email before viewing property details. - **Seller wants too many open houses:** Set expectations — 1-2 open houses in the first 2 weeks of listing, then evaluate based on results.