# Platform Migration > Plans social media platform migrations with audience notification sequences, content transfer strategies, and timeline. Use when moving your audience from one platform to another. - Skill: `reaperinvest/platform-migration` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/platform-migration` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/platform-migration/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/platform-migration --- # Platform Migration ## When to Use This Skill Use this skill when you need to: - Migrate your audience from one social platform to another - Plan a content and follower transition strategy - Create a notification sequence to bring your audience along - Manage the risks of platform changes without losing your community **DO NOT** use this skill for launching on a new platform from scratch (use social-media-strategy). This is for migrating an existing audience. --- ## Core Principle PLATFORM MIGRATIONS SUCCEED WHEN YOU OVER-COMMUNICATE AND GIVE YOUR AUDIENCE A COMPELLING REASON TO FOLLOW — NOT JUST A NEW LINK. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Current platform** | "Where is your audience now?" | No default — must be provided | | **New platform** | "Where are you moving to?" | No default — must be provided | | **Reason for migration** | "Why are you moving?" | No default — must be provided | | **Audience size** | "How many followers/members are you migrating?" | No default — must be provided | | **Timeline** | "When do you need to complete the migration?" | 30-60 days | | **Keep old platform?** | "Will you maintain a presence on the old platform or shut it down?" | Maintain minimal presence | **GATE: Confirm brief before building migration plan.** --- ## Phase 2: Outline ``` 1. Migration Strategy — approach and realistic expectations 2. Audience Notification Sequence — multi-touch communication plan 3. Content Transfer Plan — what to move, archive, or recreate 4. Incentive Strategy — reasons to follow on the new platform 5. Timeline — week-by-week migration schedule 6. Risk Mitigation — what could go wrong and how to handle it ``` **GATE: Approve outline before full plan.** --- ## Phase 3: Write ### 1. Migration Strategy ``` ## Migration Approach **Realistic retention target:** [20-40% of current audience — set expectations] **Migration type:** - [ ] Full migration (leaving old platform entirely) - [ ] Partial migration (primary presence shifts, old platform maintained at reduced activity) - [ ] Bridge migration (run both platforms at full effort for 30-60 days, then reduce old) **Key principle:** Start building on the new platform BEFORE announcing the migration. Have content and value waiting when people arrive. ``` ### 2. Notification Sequence ``` ## Audience Notification Plan (6-touch minimum) ### Touch 1: Soft Announcement (Day 1) "Exciting news — I'm expanding to [new platform]. Here's why and what to expect. [Link to new profile]." - Platform: current platform - Format: standard post ### Touch 2: Value Preview (Day 3-5) Share a piece of content that is ONLY on the new platform. Tease it on the old platform. "Posted an exclusive [type of content] on [new platform] today — [brief description]. Join me there: [link]" ### Touch 3: Direct Ask (Day 7-10) "If you get value from my content here, follow me on [new platform] — I'm sharing [specific exclusive content] there. [Link]" ### Touch 4: Testimonial or Proof (Day 14) Share engagement or feedback from the new platform. "The community on [new platform] is already [specific positive result]. Come join: [link]" ### Touch 5: Urgency (Day 21) If shutting down old platform: "I'll be winding down posts here over the next [timeframe]. Make sure you're following me on [new platform] so you don't miss anything. [Link]" ### Touch 6: Final Call (Day 30) "Last reminder — I'm now primarily posting on [new platform]. Follow me there for [value proposition]. [Link]" **Channels to use:** Post on old platform, email list, Stories, DMs to top engagers, website banner ``` ### 3. Content Transfer Plan ``` ## Content Transfer Strategy | Content Type | Action | Detail | |-------------|--------|--------| | Top-performing posts | Recreate natively on new platform | Adapt format to platform norms | | Evergreen content | Repost over 30-60 days | Space out, do not dump all at once | | Community discussions | Start fresh on new platform | Seed with discussion prompts | | Pinned / featured content | Recreate immediately | Have it ready before the migration announcement | | Archive / old content | Leave on old platform or download | Do not delete — it may still drive traffic | ``` ### 4. Incentive Strategy ``` ## Give People a Reason to Follow **Exclusive content:** Share something on the new platform that is not available on the old one **Early access:** Give new platform followers first access to launches or content **Community perks:** If it is a community platform, offer a welcome bonus for joining **Direct engagement:** Promise more direct interaction on the new platform **Migration bonus:** Offer a discount, template, or resource as a thank-you for following on the new platform ``` ### 5. Migration Timeline ``` ## Week-by-Week Timeline | Week | Action | |------|--------| | Week -2 | Set up new platform profile. Start posting content. Build a small foundation. | | Week -1 | Invite 10-20 top fans/supporters to join early and provide feedback. | | Week 1 | Announce migration (Touch 1). Continue posting on both platforms. | | Week 2 | Share exclusive content on new platform. Touch 2-3. | | Week 3 | Ramp up new platform posting. Begin reducing old platform cadence. Touch 4. | | Week 4 | Touch 5 (urgency). Old platform posts reduced to 50% cadence. | | Week 5-6 | Touch 6 (final call). Old platform on minimal maintenance. | | Week 8+ | New platform is primary. Old platform gets occasional redirect posts. | ``` --- ## Phase 4: Polish ### 1. Migration Checklist ``` ## Platform Migration Checklist - [ ] New platform profile is optimized and active before announcement - [ ] 6-touch notification sequence is drafted - [ ] Email list has been notified (do not rely solely on platform posts) - [ ] Content transfer plan identifies what to recreate, repost, and archive - [ ] Incentive for following on new platform is defined - [ ] Timeline is realistic (30-60 days minimum) - [ ] Retention target is set (20-40% is realistic) - [ ] Old platform strategy is defined (maintain, reduce, or shut down) - [ ] Top engagers have been personally invited ``` ### 2. Risk Mitigation ``` ## What Could Go Wrong | Risk | Mitigation | |------|-----------| | Low migration rate | Increase incentives. Extend timeline. Use email list as backup channel. | | New platform is not a good fit | Run both for 60 days before committing. Be willing to pivot back. | | Loss of momentum during transition | Pre-schedule content on both platforms during the migration window. | | Old platform deletes/restricts your migration posts | Use email and other channels as the primary migration communication tool. | ``` --- ## Example: Migrating from Facebook Group to Skool ``` Audience: 800 Facebook Group members New platform: Skool community Timeline: 45 days Retention target: 200 members (25%) Incentive: Free exclusive workshop only on Skool Notification: 6-touch sequence on Facebook + 3 email blasts Content: Top 20 FB posts recreated as Skool discussions ``` --- ## Anti-Patterns - **Announcing without preparation** — do not announce a migration before the new platform is set up and populated. - **One announcement and done** — a single "follow me on X" post migrates almost nobody. You need 6+ touches. - **Deleting old platform immediately** — keep the old platform alive as a redirect for at least 90 days. - **Expecting 100% migration** — 20-40% retention is a success. Set realistic expectations. - **Ignoring email** — your email list is platform-independent. Use it as the primary migration communication channel. - **Not providing a reason** — "I'm moving" is not compelling. "I'm moving because [better experience, exclusive content, stronger community]" is. --- ## Recovery - **Migration rate is under 10%:** Increase communication frequency. DM your top 50 engagers personally. Offer a limited-time incentive. - **New platform is not working:** Honestly assess whether the platform serves your audience. It is better to return than to force a bad fit. - **Audience is frustrated:** Acknowledge the disruption, restate the benefits, and thank them for their patience. - **Lost engagement on both platforms:** Focus all energy on the new platform. Reduce old platform to weekly redirect posts only.