# Podcast Ad Script > Writes host-read and pre-produced podcast ad scripts with natural integration points and tracking URLs. Use when creating podcast advertising spots or sponsorship reads. - Skill: `reaperinvest/podcast-ad-script` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/podcast-ad-script` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/podcast-ad-script/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Integrations & APIs - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/podcast-ad-script --- # Podcast Ad Script ## When to Use This Skill Use this skill when you need to: - Write host-read ad scripts for podcast sponsorships - Create pre-produced (announcer-read) podcast ad spots - Develop ad scripts for pre-roll, mid-roll, or post-roll placements - Produce multiple script variations for different podcast shows **DO NOT** use this skill for podcast episode outlines, show notes, or radio commercials. This is specifically for podcast advertising scripts. --- ## Core Principle THE BEST PODCAST ADS SOUND LIKE THE HOST GENUINELY RECOMMENDING SOMETHING TO A FRIEND — NOT READING A CORPORATE SCRIPT. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Product/service** | "What are you advertising?" | No default — must be provided | | **Ad type** | "Host-read or pre-produced?" | Host-read | | **Placement** | "Pre-roll (60s), mid-roll (60-90s), or post-roll (30s)?" | Mid-roll (60 seconds) | | **Offer/CTA** | "What is the offer? (discount code, URL, free trial)" | No default — must be provided | | **Key talking points** | "What 2-3 points must be mentioned?" | No default — must be provided | | **Podcast genre** | "What type of podcast will this run on? (business, comedy, true crime, health)" | Business/entrepreneurship | **GATE: Do not proceed until the product, offer, and key talking points are confirmed.** --- ## Phase 2: Script Framework Select the framework based on ad type and placement. ### Host-Read Structure **Pre-Roll (30-60 seconds)** - Personal connection or use case (10s) - What the product does and why it matters (20s) - Offer + tracking URL/code (10s) **Mid-Roll (60-90 seconds)** - Story or personal experience with the product (20-30s) - Key benefits — maximum 3 (20-30s) - Offer + tracking URL/code + repeat (15-20s) **Post-Roll (15-30 seconds)** - Quick reminder of the sponsor and offer (10s) - Tracking URL/code (5-10s) ### Pre-Produced Structure - Announcer intro with brand name (5s) - Problem + solution framing (15-20s) - Key benefit + proof point (15-20s) - Offer + CTA + URL (10-15s) --- ## Phase 3: Write Scripts Deliver 2 script variations with different angles. ### Script Format ``` ## Script [A/B]: [Angle Name] **Type:** Host-read / Pre-produced **Placement:** Mid-roll **Duration:** ~60 seconds **Word count:** ~150 words (aim for 2.5 words/second) --- [HOST TALKING POINTS — not a word-for-word script] • Open with: [Personal story or relatable situation] Example: "So I've been using [Product] for about three months now, and I have to tell you..." • Bridge to product: [How the product connects to the story] Example: "What I love about it is [specific benefit] — I was doing [old way] before and it took me [time]." • Key benefits (hit these naturally): 1. [Benefit 1 — most relevant to this audience] 2. [Benefit 2] 3. [Benefit 3 — optional] • Offer: [Exact offer language] "Go to [tracking URL] or use code [CODE] at checkout for [discount]." • Repeat URL/code: [Say it twice, spell it out if needed] --- **Tracking URL:** [vanity URL] **Promo code:** [CODE] **Must-mention:** [Any required legal or brand language] ``` --- ## Phase 4: Polish ### Delivery Notes for Hosts - **Tone guidance:** Conversational, like recommending to a friend. Do not read verbatim. - **Talking points, not teleprompter:** Bullet points allow natural delivery — word-for-word scripts sound stiff. - **Personal touch:** Encourage the host to add their own experience if they have used the product. - **Pacing:** 150 words = ~60 seconds at natural podcast speaking pace. ### Tracking Setup Checklist ``` - [ ] Vanity URL created and redirecting properly - [ ] Promo code active and tested - [ ] Attribution tracking in place (UTM parameters or unique landing page) - [ ] Code expiration date set (if applicable) - [ ] Host has received product/service to try (for authentic host-read) ``` --- ## Example: Project Management SaaS Mid-Roll **Script A — Personal Experience:** ``` • Open: "Real quick — I want to tell you about [Product]. My team started using it last quarter when we were drowning in Slack messages and losing track of deadlines." • Bridge: "What makes it different is everything lives in one place — tasks, docs, timelines. I literally stopped scheduling 'status update' meetings because everyone can see progress in real time." • Benefits: All-in-one workspace, saves 5+ hours/week on meetings, free tier available • Offer: "Go to product.com/podname — that's product.com/podname — and you'll get your first 3 months free on any paid plan." ``` --- ## Anti-Patterns - **Writing word-for-word scripts for host-reads** — hosts sound robotic reading scripts. Provide talking points. - **Too many talking points** — 3 benefits maximum. More than that and the host rushes or the listener tunes out. - **Forgetting to repeat the URL/code** — always say the tracking URL or promo code at least twice. - **Generic openings** — "This episode is brought to you by..." is the fastest way to trigger a skip. Lead with a story. - **No tracking mechanism** — every ad must have a unique URL, code, or landing page for attribution. --- ## Recovery - **Host has not used the product:** Write the script as a third-person recommendation with social proof instead of personal experience. "Over 50,000 teams use [Product] to..." - **Very short time slot (15 seconds):** Strip to brand name, one benefit, and the URL. No story — just the punch. - **Multiple podcasts with different audiences:** Write separate scripts tailored to each audience. A business podcast and a comedy podcast need different hooks. - **No promo code or offer:** Create urgency with a limited-time landing page or exclusive content. Every podcast ad needs a reason to act now.