# Podcast Guest Pitch > Writes podcast guest pitches with topic angles, talking points, audience alignment, and one-sheet creation. - Skill: `reaperinvest/podcast-guest-pitch` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/podcast-guest-pitch` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/podcast-guest-pitch/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/podcast-guest-pitch --- # Podcast Guest Pitch ## When to Use This Skill Use this skill when you need to: - Write a pitch email to get booked as a guest on a podcast - Create a podcast guest one-sheet with topics, bio, and talking points - Develop multiple topic angles tailored to different shows - Build a systematic outreach plan for podcast guesting **DO NOT** use this skill for launching your own podcast, creating podcast episodes, or pitching sponsorships. This is for getting booked as a guest on other people's shows. --- ## Core Principle PODCAST HOSTS ARE DROWNING IN GENERIC PITCHES — YOURS MUST SHOW YOU LISTENED TO THEIR SHOW, YOU HAVE A SPECIFIC TOPIC THEIR AUDIENCE NEEDS, AND YOU WILL MAKE THE HOST LOOK GOOD. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Your expertise** | "What are you an expert in? What results have you achieved?" | No default — must be provided | | **Target podcasts** | "List 3-5 podcasts you want to pitch (or describe your ideal show)." | No default — must be provided | | **Core topics** | "What 2-3 topics can you speak about with authority?" | No default — must be provided | | **Audience you want to reach** | "Who do you want listening?" | Solopreneurs and small business owners | | **CTA** | "What should listeners do after hearing you? (visit site, download resource, book call)" | Visit website for free resource | **GATE: Confirm the brief before proceeding.** --- ## Phase 2: Prepare ### Research Each Target Podcast Before pitching, document for each show: ``` ## Podcast: [Name] **Host:** [Name] **Audience:** [Who listens] **Format:** [Interview, solo, panel — episode length] **Recent episodes:** [3 relevant titles] **Gap:** [Topic they have NOT covered that you can fill] **Episode to reference:** [Specific episode you will mention in your pitch] ``` ### Topic Angles Develop 3 angles per podcast, each tailored to their audience: ``` ## Topic Angles for [Podcast Name] **Angle 1:** [Title] — [One sentence on what this covers] **Why their audience cares:** [Connection to their listeners' problems] **Angle 2:** [Title] — [One sentence] **Why their audience cares:** [Connection] **Angle 3:** [Title] — [One sentence] **Why their audience cares:** [Connection] ``` **GATE: Present research and angles for approval before writing pitches.** --- ## Phase 3: Write ### Pitch Email Structure ``` Subject: [Specific topic] for [Podcast Name] listeners Hi [Host first name], [Personal reference — mention a specific episode and what you took from it. 1-2 sentences.] [Your pitch — the specific topic you want to discuss and why their audience needs it. 2-3 sentences.] [Your credibility — one specific result or experience that qualifies you. 1-2 sentences.] [Talking points — 3-4 bullet points of what you would cover.] [Easy next step — link to your one-sheet or suggest a quick call.] [Sign-off] [Name] [One-line bio] ``` ### Pitch Rules - **Subject line:** Include the podcast name and a specific topic — never "Guest pitch" or "Interview request" - **Length:** Under 200 words total — hosts scan, they do not read essays - **Personalization:** Reference a specific episode, not just "I love your show" - **Talking points:** 3-4 bullets that are specific and intriguing - **No attachments:** Link to your one-sheet, do not attach a PDF ### Podcast Guest One-Sheet ``` ## [Your Name] — Podcast Guest One-Sheet ### Bio [150-word bio focused on credibility and personality] ### Topics I Speak About 1. **[Topic Title]** — [2-3 talking points] 2. **[Topic Title]** — [2-3 talking points] 3. **[Topic Title]** — [2-3 talking points] ### What Hosts Say "[Testimonial from a previous host or collaborator]" ### Episode Value - Actionable frameworks listeners can implement immediately - Real stories and examples (not theory) - Custom free resource for listeners (e.g., downloadable template) ### Contact - Website: [URL] - Email: [Email] - Social: [Primary platform handle] - Headshot: [Link to download high-res photo] - Sample episode: [Link to a previous guest appearance] ``` --- ## Phase 4: Polish ### 1. Follow-Up Sequence ``` ## Follow-Up Plan **Day 0:** Send pitch email **Day 7:** Follow-up #1 — brief, add a new talking point or recent result **Day 21:** Follow-up #2 — offer an alternative topic angle **Day 45:** Move to "revisit later" list — pitch again in 3-6 months with a new angle ``` ### 2. Tracking System ``` | Podcast | Host | Date Pitched | Response | Follow-Up | Status | |---------|------|-------------|----------|-----------|--------| | [Name] | [Name] | [Date] | [Y/N] | [Date] | [Booked/Pending/Declined] | ``` ### 3. Pitch Quality Checklist ``` - [ ] Subject line includes the podcast name - [ ] References a specific episode (not generic praise) - [ ] Topic is tailored to THEIR audience, not your agenda - [ ] Pitch is under 200 words - [ ] Includes 3-4 specific talking points - [ ] Credibility is shown through results, not titles - [ ] Clear next step (link to one-sheet or scheduling link) - [ ] No typos in the host's name or podcast name ``` --- ## Example 1: Business Podcast Pitch ``` Subject: How I built a $20K/month business using only AI tools — for [Podcast Name] Hi Sarah, Your episode with James on automating client onboarding was spot on — I implemented his Zapier workflow the same week. I'd love to share how I built a $20K/month service business using only AI tools and no employees. Most solopreneurs use AI for content, but I've systematized it for operations, sales, and delivery. Here's what I'd cover: - The 5 AI tools that replaced my need for a team of 4 - How I automated 80% of client delivery without losing quality - The exact weekly workflow that runs my business in 20 hours/week - Common AI automation mistakes that cost more time than they save Here's my one-sheet: [link] Happy to jump on a quick call if this sounds like a fit. ``` ## Example 2: Marketing Podcast Pitch ``` Subject: Why your email welcome sequence is losing subscribers — for [Podcast Name] Hi Mike, Loved your recent deep-dive on list building with Priya — especially the lead magnet framework. I'd love to pick up where that episode left off: what happens AFTER someone subscribes. I've audited 200+ welcome sequences and found that 73% make the same 3 mistakes in the first email. Talking points: - The 3 welcome email mistakes killing your open rates - A 5-email sequence template that converts subscribers to buyers - Why most "value emails" actually train people to ignore your pitches One-sheet: [link] ``` --- ## Anti-Patterns - **Generic pitches** — "I'd love to be a guest on your show" sent to 100 hosts gets zero bookings. Personalize every pitch. - **Pitching yourself, not the topic** — hosts book topics their audience wants, not impressive resumes. - **No talking points** — making the host figure out what you would discuss adds work to their plate. Do it for them. - **Long pitches** — anything over 200 words gets skimmed or skipped. - **No follow-up** — most bookings happen on the follow-up, not the first email. Plan for at least 2 follow-ups. - **Pitching shows you have never listened to** — hosts can tell. Listen to at least 2 episodes before pitching. --- ## Recovery - **User has no previous podcast appearances:** Offer to record a 3-minute sample clip. Focus the pitch on the topic's value, not speaking experience. - **User does not know which podcasts to pitch:** Search their niche on Apple Podcasts, Spotify, and ListenNotes. Target shows with 20-100 reviews (big enough to matter, small enough to be accessible). - **Pitch gets no response after 2 follow-ups:** Try a different topic angle. If still no response, the show may not be a fit — move on. - **User has only one topic:** Develop 3 angles on that topic. Same expertise, different entry points for different audiences.