# Podcast One Sheet > Creates podcast one-sheets for guest bookings with show description, host bio, audience stats, and sponsorship rates. Use when pitching sponsors or recruiting high-profile guests. - Skill: `reaperinvest/podcast-one-sheet` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/podcast-one-sheet` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/podcast-one-sheet/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/podcast-one-sheet --- # Podcast One-Sheet ## When to Use This Skill Use this skill when you need to: - Create a one-page pitch document for recruiting podcast guests - Build a sponsor-facing sheet with audience demographics and ad rates - Design a media kit summary for podcast cross-promotion opportunities - Produce a professional overview of your show for PR agencies and booking managers **DO NOT** use this skill for full podcast media kits (use press-kit), episode show notes, or podcast launch plans. This is for single-page pitch documents only. --- ## Core Principle A PODCAST ONE-SHEET MUST COMMUNICATE YOUR SHOW'S VALUE IN 60 SECONDS OR LESS — EVERY ELEMENT EARNS ITS SPACE OR GETS CUT. --- ## Phase 1: Brief Gather the inputs that shape the one-sheet. No brief, no draft. ### Required Inputs Ask the user for each of these. If they do not provide one, use the default. | Input | What to Ask | Default | |-------|------------|---------| | **Show name and tagline** | "What is your podcast called and what is your one-line tagline?" | No default — must be provided | | **Target audience** | "Who listens to your show? Demographics, interests, profession." | Entrepreneurs and business owners aged 25-45 | | **One-sheet purpose** | "Is this for booking guests, attracting sponsors, or both?" | Both | | **Download stats** | "What are your monthly downloads or listens?" | Omit stats section if unknown | | **Episode count and frequency** | "How many episodes published and how often?" | Weekly, 50+ episodes | | **Notable guests or features** | "Any recognizable past guests, media mentions, or awards?" | None — skip social proof row | **GATE: Confirm the brief with the user before proceeding.** --- ## Phase 2: Structure Plan the one-sheet layout. Every one-sheet follows this exact block order: 1. **Header** — Show name, tagline, cover art placeholder, key stat (downloads or episodes) 2. **About the Show** — 2-3 sentence description of what the podcast covers and why it matters 3. **Host Bio** — 2-3 sentences on the host's credibility and background 4. **Audience Snapshot** — Demographics, listener profile, platforms, geographic breakdown 5. **Social Proof** — Notable guests, reviews count, ratings, media mentions 6. **Sponsorship Tiers** (if applicable) — Pre-roll, mid-roll, bundle pricing 7. **Contact / CTA** — Booking link, email, social handles Present the planned sections to the user and confirm which to include. **GATE: Get approval on which sections to include before writing.** --- ## Phase 3: Write Draft each section following these rules: - **About the Show:** Lead with what the listener gets, not what the host talks about. Focus on transformation or value. - **Host Bio:** Third person. Lead with strongest credential. Keep to 2-3 sentences max. - **Audience Snapshot:** Use bullet points. Include: age range, gender split (if known), top professions, top listening platforms, top 3 geographic markets. - **Social Proof:** Use specific numbers. "50+ five-star reviews on Apple Podcasts" beats "highly rated." - **Sponsorship Tiers:** Present as a clean table with tier name, placement, duration, and price. Include bundle discount. - **Contact:** Single clear CTA — one email, one booking link. ### Formatting Rules - Keep total content to one printed page (approximately 400-500 words max) - Use headers, bullets, and bold text for scannability - Write in third person for the show and host descriptions - Include placeholder notes for cover art and headshot: `[INSERT COVER ART]` `[INSERT HOST HEADSHOT]` --- ## Phase 4: Polish After the draft is written, deliver these finishing elements: ### 1. Design Notes Provide layout guidance for a designer or Canva template: - Recommended dimensions (standard letter or A4) - Color scheme suggestions based on show branding - Typography hierarchy (headline, subhead, body) - White space requirements ### 2. Customization Guide Explain how to adapt the one-sheet for different audiences: - Guest-facing version: emphasize audience size and engagement - Sponsor-facing version: emphasize demographics and ad performance - Cross-promotion version: emphasize audience overlap potential ### 3. Quality Checklist ``` ## One-Sheet Quality Checklist - [ ] Show name and tagline are prominent at the top - [ ] About section leads with listener benefit, not host credentials - [ ] Host bio is 2-3 sentences in third person - [ ] All stats are current and specific (no vague claims) - [ ] Sponsorship rates are clearly tiered with deliverables - [ ] Contact info includes exactly one CTA - [ ] Total content fits on one page when designed - [ ] No jargon or insider language — readable by someone unfamiliar with the show ``` --- ## Example **Brief:** - Show: "The Growth Loop" — Tactics for scaling a one-person business - Purpose: Sponsor-facing - Downloads: 15,000/month - Episodes: 120+, weekly - Notable guests: 3 NYT bestselling authors **About excerpt:** "The Growth Loop delivers weekly tactics for solopreneurs scaling past six figures without hiring. Each episode breaks down one growth lever — marketing, systems, pricing, or partnerships — with guests who have done it themselves." **Sponsorship table excerpt:** | Tier | Placement | Duration | Rate | |------|-----------|----------|------| | Standard | Mid-roll | 60 sec | $300/episode | | Premium | Pre-roll + mid-roll | 30 + 60 sec | $500/episode | | Bundle (4 episodes) | Pre + mid | 30 + 60 sec | $1,600 | --- ## Anti-Patterns - **Wall of text** — one-sheets are skimmed in under a minute. If it reads like a blog post, it fails. - **Vanity metrics without context** — "10,000 downloads" means nothing without timeframe. Always specify per-month or per-episode. - **Missing CTA** — every one-sheet needs exactly one clear next step. - **Outdated stats** — stale numbers destroy credibility. Note the date stats were pulled. - **Generic host bio** — "passionate about helping people" says nothing. Lead with specific credentials. --- ## Recovery - **No download stats:** Substitute engagement metrics — email list size, social following, average review rating, or listener survey results. - **No notable guests:** Highlight topic authority, niche focus, or listener testimonials instead. - **User wants both guest and sponsor versions:** Create one base document, then provide a customization guide for swapping sections. - **No branding or cover art:** Use placeholder blocks and recommend Canva templates for quick design.