# Pricing Page Copy > Writes SaaS pricing page copy with tier descriptions, feature comparisons, and objection-handling FAQ. Use when launching or redesigning a pricing page. - Skill: `reaperinvest/pricing-page-copy` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/pricing-page-copy` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/pricing-page-copy/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/pricing-page-copy --- # Pricing Page Copy ## When to Use This Skill Use this skill when you need to: - Write copy for a SaaS pricing page with multiple tiers - Create feature comparison tables with clear tier differentiation - Draft an objection-handling FAQ section for the pricing page - Redesign pricing page messaging to improve conversion **DO NOT** use this skill for pricing strategy (what to charge), sales proposals, or e-commerce product pricing. This is for SaaS pricing page copywriting only. --- ## Core Principle THE PRICING PAGE IS A DECISION PAGE — EVERY WORD MUST HELP THE BUYER PICK THE RIGHT PLAN AND FEEL CONFIDENT DOING IT. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Product name** | "What is the product?" | No default — must be provided | | **Pricing tiers** | "What are your plans and prices? List name, price, billing." | No default — must be provided | | **Key features per tier** | "What features are included in each plan?" | No default — must be provided | | **Target plan** | "Which plan do you want most customers to choose?" | Middle tier | | **Top objections** | "What concerns do buyers raise before purchasing?" | Price, features, commitment | | **Free trial or freemium** | "Do you offer a free trial, freemium plan, or money-back guarantee?" | 14-day free trial | **GATE: Confirm the brief before writing.** --- ## Phase 2: Plan ### Page Architecture 1. **Headline + subheadline** — Value statement, not "Pricing" 2. **Billing toggle** — Monthly/annual with savings callout 3. **Tier cards** — Side by side, recommended plan highlighted 4. **Feature comparison table** — Full feature list with check/cross per tier 5. **Social proof strip** — Logos, testimonials, or user count 6. **FAQ section** — 5-8 objection-handling questions 7. **Final CTA** — Reinforced below FAQ ### Tier Naming Strategy Choose a naming convention: - **Size-based:** Starter, Growth, Scale - **Persona-based:** Solo, Team, Business - **Feature-based:** Essential, Professional, Enterprise **GATE: Confirm architecture and naming before writing.** --- ## Phase 3: Write ### Headline and Subheadline - **Headline:** Frame around the value, not the price. "Grow faster with the right plan" beats "Our Pricing." - **Subheadline:** Address the buying context. "Start free, upgrade when you are ready" or "All plans include [key feature]." ### Tier Card Copy For each tier, write: - **Plan name** — Clear, intuitive - **Price** — Monthly price shown, annual savings highlighted - **One-line description** — Who this plan is for in one sentence - **Feature list** — 5-7 top features, most valuable first - **CTA button** — Action-oriented: "Start Free Trial," "Get Started," "Contact Sales" ### Feature Comparison Table - List ALL features, grouped by category - Use checkmarks and dashes (not confusing iconography) - Bold the features that differentiate the recommended plan - Add tooltips for features that need explanation ### FAQ Section Write 5-8 FAQs that handle real objections: - Can I switch plans later? - What happens when my trial ends? - Do you offer refunds? - What payment methods do you accept? - Is there a contract or can I cancel anytime? - Do you offer discounts for annual billing / nonprofits / startups? - What is included in the free trial? - How does billing work if I upgrade mid-cycle? ### Copy Rules - Use "you" and "your" — speak directly to the buyer - Avoid ambiguity — "Unlimited" must mean unlimited, "Up to 10" must be precise - Highlight the recommended plan visually and verbally ("Most Popular") - Annual savings shown as percentage AND dollar amount --- ## Phase 4: Polish ### 1. Conversion Elements - Social proof placement: logos or testimonial quote near the CTA - Trust badges: SSL, uptime guarantee, money-back guarantee - Urgency (if applicable): limited-time pricing, early-bird rates ### 2. Mobile Optimization Notes - Tier cards stack vertically on mobile - Feature comparison table converts to accordion or tabbed format - CTA buttons are full-width on mobile - FAQ uses expandable accordion ### 3. Quality Checklist ``` ## Pricing Page Checklist - [ ] Headline focuses on value, not "Pricing" - [ ] Each tier has a one-sentence description of who it is for - [ ] Recommended plan is visually highlighted - [ ] Feature lists lead with most valuable features - [ ] Annual savings shown as percentage and dollar amount - [ ] FAQ addresses at least 5 common objections - [ ] CTA buttons use action verbs (not "Submit") - [ ] Social proof appears near the purchase decision - [ ] All pricing is clear with no hidden fees - [ ] Mobile layout is specified ``` --- ## Example **Product:** Email marketing tool for solopreneurs **Headline:** "Email marketing that grows with your business" **Subheadline:** "Start free. Upgrade when your list does." **Tier card excerpt (Growth plan):** ``` ## Growth — Most Popular $29/month ($24/month billed annually — save $60/year) For creators and solopreneurs scaling past 1,000 subscribers. - Up to 5,000 subscribers - Unlimited emails - Automation sequences - A/B testing - Priority support - Custom templates [Start Free Trial] ``` **FAQ excerpt:** "**Can I switch plans anytime?** Yes. Upgrade instantly and we will prorate your billing. Downgrade at the end of your billing cycle — no penalties, no calls required." --- ## Anti-Patterns - **"Contact us for pricing"** on non-enterprise plans — transparency builds trust. Show the price. - **Feature dumping** — listing 30 features per tier overwhelms buyers. Lead with 5-7 differentiators. - **Identical CTA text** — "Get Started" on every tier gives no guidance. Vary by tier: "Start Free," "Upgrade," "Talk to Sales." - **Hiding the comparison** — if buyers have to click around to compare plans, they leave. Put the table on the page. - **No social proof** — the pricing page is the highest-intent page on your site. Reinforce trust here. --- ## Recovery - **Only one plan:** Skip the comparison table. Focus on value justification, social proof, and FAQ. - **Pricing is complex:** Simplify the display. Use a calculator widget suggestion or "starts at" pricing with a detail link. - **No testimonials yet:** Use metrics instead — number of users, uptime percentage, emails sent, or satisfaction scores. - **Enterprise tier with custom pricing:** Include a "Contact Sales" card with a brief description of what makes Enterprise different.