# Product Listing Optimizer > Optimizes e-commerce product listings with titles, bullet points, descriptions, backend keywords, and images for Amazon, Shopify, and other platforms. Use to increase conversions. - Skill: `reaperinvest/product-listing-optimizer` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/product-listing-optimizer` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/product-listing-optimizer/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/product-listing-optimizer --- # Product Listing Optimizer ## When to Use This Skill Use this skill when you need to: - Optimize an existing product listing for higher conversion rates - Write a new product listing from scratch for Amazon, Shopify, Etsy, or other platforms - Improve SEO and discoverability of product pages - Audit a product listing against platform best practices **DO NOT** use this skill for product photography, advertising campaigns, or store-wide SEO strategy. This is for individual product listing copy and optimization. --- ## Core Principle A PRODUCT LISTING MUST ANSWER EVERY QUESTION A BUYER HAS BEFORE THEY CLICK "ADD TO CART" — MISSING INFORMATION KILLS CONVERSIONS. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Product** | "What product are you listing?" | Must be provided | | **Platform** | "Where is it listed? (Amazon, Shopify, Etsy, Walmart, other)" | Amazon | | **Target keywords** | "What search terms should this product rank for?" | Will research | | **Current listing** | "Share the existing listing URL or copy." | Starting fresh | | **Unique selling points** | "What makes this product different from competitors?" | Must be provided | | **Target buyer** | "Who is your ideal buyer? What problem does this solve for them?" | Must be provided | | **Price point** | "What is the selling price?" | Must be provided | **GATE: Confirm brief before optimizing.** --- ## Phase 2: Audit (if existing listing) ### Listing Scorecard Evaluate the current listing on: - **Title optimization** — keywords, character count, readability (score 1-10) - **Bullet points** — benefit-driven, scannable, complete info (score 1-10) - **Description** — compelling, keyword-rich, answers objections (score 1-10) - **Images** — main image quality, lifestyle images, infographics (score 1-10) - **Backend keywords** — search terms coverage, no duplication (score 1-10) For new listings, skip to Phase 3. **GATE: Present the audit scorecard and confirm optimization priorities.** --- ## Phase 3: Optimize ### Platform-Specific Rules **Amazon:** - Title: 150-200 characters, primary keyword first, Brand + Product + Key Feature + Size/Variant - Bullets: 5 bullets, start each with a CAPITALIZED benefit phrase, 200 characters max each - Description: Use A+ Content if Brand Registered, otherwise 2,000 character description - Backend keywords: 250 bytes max, no punctuation, no repeated words from title **Shopify:** - Title: Clear and descriptive, 70 characters max for SEO - Description: HTML-formatted with headers, benefits, specs, and lifestyle context - Meta description: 155 characters with primary keyword - Tags: 10-15 relevant tags for internal search and collections ### Deliverables **1. Optimized Product Title** - Primary keyword integrated naturally - Key differentiators visible - Platform character limits respected **2. Bullet Points / Key Features** - 5 benefit-driven bullets (Amazon) or feature list (Shopify) - Each bullet: benefit statement → supporting feature → specific detail - Address top buyer concerns and objections **3. Product Description** - Opening paragraph: emotional hook connecting to buyer's problem - Middle: features with benefits, specifications, use cases - Close: confidence builder (warranty, guarantee, quality assurance) **4. Backend Keywords / SEO Tags** - Keyword list not already in the title or bullets - Long-tail variations and misspellings (Amazon) - Meta title and meta description (Shopify) **5. Image Recommendations** - Main image requirements per platform - Suggested lifestyle and infographic images - Alt text for each image slot --- ## Phase 4: Polish ### Conversion Checklist - [ ] Title includes primary keyword - [ ] All 5 bullet points are benefit-first - [ ] Description addresses at least 3 common objections - [ ] Specs are complete (dimensions, weight, materials, compatibility) - [ ] Social proof referenced (reviews, awards, certifications) - [ ] Call to action present in description - [ ] Backend keywords have no overlap with visible copy - [ ] Mobile preview checked (how does it look on phone?) ### Performance Monitoring Track weekly for 30 days post-optimization: - Impressions, clicks, conversion rate - Keyword ranking changes - Review sentiment for new information-related complaints --- ## Example 1: Amazon Product Listing (Kitchen Gadget) **Title:** "ProChop Vegetable Dicer — 12-in-1 Food Chopper with 8 Blades, Catch Container, and Non-Slip Base — Dishwasher Safe Kitchen Prep Tool for Onions, Tomatoes, Potatoes" **Bullet 1:** "CUTS PREP TIME BY 70% — Dice, slice, and chop vegetables in seconds instead of minutes with 8 interchangeable stainless steel blades." ## Example 2: Shopify Product Listing (Digital Course) **Title:** "The Freelancer's Pricing Masterclass" **Description opening:** "Stop undercharging and start earning what you're worth. This self-paced course gives you the exact frameworks, scripts, and calculators 2,000+ freelancers have used to raise their rates by an average of 40%." --- ## Anti-Patterns - **Keyword stuffing** — unreadable titles crammed with keywords hurt conversion. Write for humans first, algorithms second. - **Feature-only bullets** — "Made of stainless steel" is a feature. "Never rusts or stains — looks brand new for years" is a benefit. Lead with benefits. - **Missing specifications** — "Will this fit my XYZ?" If the listing does not answer, the buyer leaves. Include every relevant spec. - **Ignoring mobile** — 70%+ of Amazon shoppers browse on mobile. Only the title and first 3 bullets are visible without scrolling. - **Copy-paste from manufacturer** — generic manufacturer descriptions do not sell. Rewrite with your buyer's language and concerns. --- ## Recovery - **No keyword data:** Use Amazon search autocomplete, Etsy search suggestions, or Google Keyword Planner for free keyword research. - **Product has no clear differentiator:** Focus on the buying experience — warranty, customer support, fast shipping, or bundled extras. - **Listing conversion is low despite optimization:** Problem may be price, images, or reviews, not copy. Diagnose which element is the bottleneck. - **Platform rejected the listing:** Review platform-specific content policies. Common issues: prohibited claims, restricted keywords, or formatting violations.