# Sales Deck > Creates sales presentation decks with discovery integration, ROI slides, and competitive positioning. Use when you need a persuasive slide deck for sales meetings. - Skill: `reaperinvest/sales-deck` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/sales-deck` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/sales-deck/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Product & Planning - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/sales-deck --- # Sales Deck ## When to Use This Skill Use this skill when you need to: - Create a sales presentation deck for prospect meetings - Build slide-by-slide content with talking points and visual direction - Design a deck structure that integrates discovery insights with your pitch - Include ROI calculations, competitive positioning, and case studies **DO NOT** use this skill for investor pitch decks, internal presentations, or marketing overview decks. This is for sales presentations delivered to prospects to close deals. --- ## Core Principle A SALES DECK IS A CONVERSATION GUIDE, NOT A TELEPROMPTER — THE BEST DECKS HAVE FEWER WORDS AND MORE IMPACT, LETTING THE PRESENTER TELL THE STORY WHILE SLIDES REINFORCE KEY POINTS. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Product/service** | "What are you selling?" | No default — must be provided | | **Target audience** | "Who will be in the room?" | Decision-makers and stakeholders | | **Presentation context** | "Is this a first meeting, follow-up, or final pitch?" | Follow-up after discovery call | | **Time limit** | "How long is the presentation?" | 20-30 minutes | | **Key objections** | "What pushback do you typically get?" | Price, timing, internal buy-in | | **Case studies available** | "Do you have customer success stories to include?" | 1-2 available | **GATE: Confirm before building the deck structure.** --- ## Phase 2: Deck Architecture ### Slide Structure (15-20 slides for 20-30 min) ``` ## Sales Deck Outline **Slide 1: Title Slide** Company name, presenter name, date **Slide 2: Agenda** What you'll cover in the meeting (sets expectations) **Slide 3-4: Discovery Recap** "Based on our conversation, here's what we heard..." [Mirrors their specific pain points and goals] **Slide 5-6: The Problem** Industry-level problem with data/stats Their specific version of the problem **Slide 7: The Cost of Inaction** What happens if they don't solve this (ROI framing) **Slide 8-9: The Solution** Your product/service overview How it specifically addresses their problems **Slide 10-12: How It Works** Key features mapped to their needs (3-4 slides max) Each slide: Feature → Benefit → Their specific use case **Slide 13-14: Case Studies** 1-2 customer stories with specific results Similar company profile to the prospect **Slide 15: Competitive Differentiation** Why you vs. alternatives (without trash-talking) **Slide 16: ROI / Business Case** Numbers: cost, expected return, payback period **Slide 17: Investment** Pricing options and what's included **Slide 18: Implementation / Timeline** What getting started looks like **Slide 19: Next Steps** Clear ask with specific action items **Slide 20: Q&A** Contact information and resources ``` **GATE: Approve the deck structure before writing content.** --- ## Phase 3: Write Slide Content ### Per-Slide Deliverables For each slide, provide: 1. **Slide title** — short, benefit-oriented 2. **Visual content** — what appears on the slide (bullets, chart, image description) 3. **Talking points** — what the presenter says (not on the slide) 4. **Design notes** — layout suggestions for visual impact ### Content Rules - Maximum 6 words per bullet point on slides - Maximum 3 bullet points per slide - One idea per slide — if you need to say "and also," it's two slides - Data slides: one stat per slide, large font, visual chart - Case study slides: photo + quote + metric - No paragraphs on slides — ever ### Discovery Integration The most important slides are 3-4 (Discovery Recap). These prove you listened: ``` Slide 3: "What We Heard" - You're currently struggling with [specific pain from call] - Your goal for this year is [specific goal they stated] - The biggest blocker is [obstacle they mentioned] Talking points: "During our last conversation, you mentioned that [specific detail]. I want to make sure we address that directly today..." ``` ### ROI Slide ``` Slide 16: "The Business Case" Current cost of the problem: $[X]/year Investment in [Solution]: $[Y]/year Expected return: $[Z]/year Payback period: [X] months 3-year ROI: [X]% Talking points: "Based on the numbers you shared, here's what the math looks like..." ``` --- ## Phase 4: Polish ### 1. Presenter Notes Complete talking points for every slide with timing suggestions. ### 2. Objection Slides (Hidden) Build 3-5 hidden backup slides for common objections: - Price justification - Implementation timeline - Competitor comparison detail - Additional case studies - Technical specifications ### 3. Follow-Up Materials - One-page summary PDF to leave behind - Email template for post-meeting follow-up - Proposal template that mirrors the deck structure --- ## Anti-Patterns - **Reading slides aloud** — if you're reading the slides, you're a teleprompter, not a presenter. Slides reinforce; you tell the story. - **40+ slide decks** — more slides does not mean more persuasion. 15-20 slides is the maximum for a 30-minute meeting. - **Generic decks** — the same deck for every prospect signals you didn't listen. Customize slides 3-4 and the ROI calculation. - **Feature tours** — walking through every feature bores decision-makers. Show 3-4 features mapped to their specific needs. - **No clear next step** — ending with "Any questions?" instead of a specific ask wastes the meeting's momentum. - **Dense text slides** — a slide with a paragraph is a document. Use visual slides with presenter talking points. --- ## Recovery - **No discovery call happened:** Add 5 minutes of live discovery at the start. Replace slides 3-4 with open questions and adjust the rest of the deck on the fly. - **No case studies:** Use industry data, personal results, or a "typical client journey" narrative instead. - **Prospect wants the deck sent in advance:** Create a "leave-behind" version with more text and context. The presentation version stays minimal. - **Multiple decision-makers with different priorities:** Build one slide per stakeholder concern and flag which talking points address which person.