# Sales Funnel Builder > Maps complete sales funnels with stages, conversion points, content, and optimization opportunities. Use when you need to design or audit your customer acquisition path. - Skill: `reaperinvest/sales-funnel-builder` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/sales-funnel-builder` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/sales-funnel-builder/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Security - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/sales-funnel-builder --- # Sales Funnel Builder ## When to Use This Skill Use this skill when you need to: - Map a complete sales funnel from traffic source to purchase and beyond - Identify conversion points, drop-off risks, and optimization opportunities - Define the content and messaging needed at each funnel stage - Design upsell, downsell, and retention paths after the initial purchase **DO NOT** use this skill for individual landing pages, email sequences alone, or ad campaign planning. This is for mapping the entire funnel architecture. --- ## Core Principle A FUNNEL IS ONLY AS STRONG AS ITS WEAKEST STAGE — MAP EVERY STEP, MEASURE EVERY TRANSITION, AND FIX THE BIGGEST DROP-OFF FIRST. --- ## Phase 1: Funnel Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Core offer** | "What is the main product or service you're selling?" | No default — must be provided | | **Price point** | "What does it cost?" | No default — must be provided | | **Traffic sources** | "Where does your traffic come from? (organic, ads, social, referrals)" | Mixed organic and paid | | **Current funnel** | "Do you have an existing funnel? What does it look like?" | No existing funnel | | **Lead magnet** | "Do you have a free offer to capture emails?" | None — will recommend one | | **Upsells/downsells** | "Do you have additional offers at different price points?" | None yet | **GATE: Confirm the funnel brief before designing the architecture.** --- ## Phase 2: Funnel Architecture ### Funnel Stages Map each stage with its purpose, content, and conversion goal: ``` ## Funnel Map **Stage 1: Awareness (Top of Funnel)** - Traffic source → Content/Ad - Goal: Capture attention and drive clicks - Content: Blog posts, social content, ads - Metric: Click-through rate **Stage 2: Capture (Lead Generation)** - Content/Ad → Lead Magnet Landing Page - Goal: Convert visitors to leads - Content: Landing page + lead magnet - Metric: Opt-in rate (target: 25-40%) **Stage 3: Nurture (Trust Building)** - Lead Magnet → Email Sequence - Goal: Build trust and demonstrate expertise - Content: 5-7 nurture emails - Metric: Email engagement rate **Stage 4: Convert (Sale)** - Email Sequence → Sales Page - Goal: Purchase the core offer - Content: Sales page, checkout page - Metric: Sales conversion rate (target: 1-5%) **Stage 5: Maximize (Post-Purchase)** - Purchase → Order Bump + Upsell - Goal: Increase average order value - Content: Order bump, upsell page, downsell page - Metric: AOV increase (target: 30-50% lift) **Stage 6: Retain (Loyalty)** - Purchase → Onboarding + Retention Emails - Goal: Deliver value and create repeat buyers - Content: Onboarding sequence, milestone emails - Metric: Repeat purchase rate, refund rate ``` ### Conversion Flow Diagram ``` [Traffic] → [Landing Page] → [Thank You / Lead Magnet Delivery] ↓ [Nurture Email 1-5] ↓ [Sales Page] ↓ ↓ [Checkout] [Exit → Downsell] ↓ [Order Bump Offer] ↓ [Upsell Page] ↓ ↓ [Accept] [Downsell Page] ↓ [Thank You + Onboarding] ``` **GATE: Present the funnel architecture for approval before detailing each stage.** --- ## Phase 3: Stage Details For each stage, provide: 1. **Page/asset needed** — what to build 2. **Copy direction** — headline approach, key messaging 3. **Tech requirements** — tools, integrations, tracking 4. **Benchmark metrics** — what good looks like at this stage 5. **Optimization levers** — what to test first if this stage underperforms ### Funnel Math ``` ## Projected Funnel Performance 1,000 visitors/month × 30% opt-in rate = 300 leads × 5% sales conversion = 15 sales × $297 price = $4,455 revenue × 40% take order bump ($47) = 6 bumps = $282 × 20% take upsell ($197) = 3 upsells = $591 Monthly revenue: $5,328 Revenue per lead: $17.76 Cost per lead breakeven: $17.76 ``` --- ## Phase 4: Polish ### 1. Implementation Priority List Rank funnel assets by build priority (what to create first, second, third). ### 2. Tech Stack Recommendations Suggest tools for each funnel component based on the user's budget and technical ability. ### 3. Optimization Roadmap After launch, prioritize optimization in this order: 1. Fix the lowest-converting stage first 2. Test headlines on landing pages (biggest impact) 3. Optimize email sequence engagement 4. Test upsell/downsell offers and pricing --- ## Anti-Patterns - **Building the funnel bottom-up** — start with the core offer and sales page, then work backward to traffic. Do not build a lead magnet for a product that does not exist yet. - **Too many steps before the sale** — every additional step loses people. Keep the path as short as possible. - **No post-purchase path** — the funnel does not end at checkout. Onboarding and retention are where lifetime value is built. - **Ignoring funnel math** — if the numbers do not work on paper, they will not work in practice. Run the projections first. - **Optimizing traffic before fixing conversion** — sending more traffic to a broken funnel wastes money. --- ## Recovery - **No existing offer:** Start with the offer first. Define what you sell before building the funnel around it. - **No lead magnet idea:** Suggest 3 lead magnet concepts based on the core offer topic (checklist, template, mini-course). - **User overwhelmed by complexity:** Recommend a minimum viable funnel: landing page → email sequence → sales page. Add upsells later. - **No traffic yet:** Build the funnel first, then plan traffic acquisition. Organic content is the lowest-cost starting point. - **Multiple products, no clear funnel:** Identify the lowest-priced entry product and build the funnel around that. Other products become upsells.