# Script To Blog > Converts video or podcast transcripts into polished, SEO-optimized blog posts with proper formatting. Use when repurposing audio/video content into written articles. - Skill: `reaperinvest/script-to-blog` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/script-to-blog` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/script-to-blog/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/script-to-blog --- # Script to Blog ## When to Use This Skill Use this skill when you need to: - Convert a video transcript or podcast episode into a blog post - Repurpose spoken content into an SEO-optimized written article - Transform a rough script or talk into a polished, publishable piece - Extract key insights from long-form audio/video into a scannable blog format **DO NOT** use this skill for writing original blog posts from scratch (use blog-post skill) or for creating transcripts from audio files. --- ## Core Principle SPOKEN CONTENT AND WRITTEN CONTENT ARE DIFFERENT MEDIUMS — A TRANSCRIPT IS NOT A BLOG POST. THE CONVERSION MUST RESTRUCTURE, TIGHTEN, AND OPTIMIZE FOR READING. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Transcript** | "Paste the transcript or provide the file." | No default — must be provided | | **Source type** | "Is this from a video, podcast, webinar, or presentation?" | Podcast | | **Target keyword** | "What keyword should this blog post rank for?" | Extract from transcript topic | | **Audience** | "Who is reading the blog version?" | Same as the video/podcast audience | | **Word count** | "Target blog post length?" | 1,200-1,800 words | | **Embed the original?** | "Should the blog post embed or link to the original video/podcast?" | Yes — embed at the top | **GATE: Confirm brief before analyzing the transcript.** --- ## Phase 2: Outline ### Transcript Analysis Before outlining, analyze the transcript for: ``` ## Transcript Analysis **Core topic:** [Main subject of the recording] **Key insights (5-8):** [The most valuable points made] **Quotable moments:** [2-3 direct quotes worth keeping] **Tangents to cut:** [Off-topic sections that do not serve the blog reader] **Missing context:** [Things that were clear in video but need explanation in text] **Estimated blog word count:** [Based on useful content in the transcript] ``` ### Blog Post Outline Build an outline that restructures the spoken content for reading: ``` **H1:** [SEO-optimized title based on the core topic] **Intro** (~150 words) - [Hook — different from how the episode started] - [What the reader will learn] - [Embed: original video/podcast player] **H2: [Section 1]** (~[words]) - [Key points from transcript] **H2: [Section 2]** (~[words]) - [Key points] ... **Conclusion + CTA** (~100 words) ``` **GATE: Approve outline before writing.** --- ## Phase 3: Write ### Conversion Rules | Rule | Detail | |------|--------| | **Cut filler** | Remove "um," "you know," "like I said," verbal tics, and repetition | | **Restructure for logic** | Spoken content meanders — reorganize by topic, not by chronological order | | **Tighten sentences** | Spoken sentences are long. Written paragraphs are 2-3 sentences. | | **Add context** | Things obvious in video (gestures, screen shares, visuals) need written explanation | | **Keep the voice** | Preserve the speaker's personality and key phrases — do not sanitize into corporate tone | | **Format for scanning** | Add headers, bullet points, bold text, and pull quotes | | **SEO optimize** | Add keyword to H1, first 100 words, at least one H2, and meta description | ### What to Keep vs Cut **Keep:** - Original insights and unique perspectives - Specific examples, stories, and data - Direct quotes that are punchy and quotable - Actionable advice and frameworks **Cut:** - Small talk and episode intros ("Welcome back to the show...") - Tangents and off-topic diversions - Repeated points (consolidate into one strong version) - References to visual content ("as you can see on screen...") — translate to text descriptions - Excessive hedging and filler ### Deliverables 1. **Full blog post** with H1, H2s, formatted body, and CTA 2. **Meta description** (150-160 characters) 3. **Embed placement** note for the original video/podcast 4. **Pull quotes** — 2-3 direct quotes from the speaker formatted as callouts --- ## Phase 4: Polish ### 1. Conversion Quality Checklist ``` ## Checklist - [ ] Blog post reads as a standalone article (no "as I mentioned in the episode" references) - [ ] Filler words and verbal tics are removed - [ ] Content is restructured by topic (not transcript chronological order) - [ ] Speaker's voice and personality are preserved - [ ] Visual references are translated to written descriptions - [ ] 2-3 direct quotes are included as pull quotes - [ ] SEO elements are in place (keyword in H1, first 100 words, H2) - [ ] Meta description is written (150-160 characters) - [ ] Embed placement for original video/podcast is noted - [ ] Word count is within target range ``` ### 2. SEO Checklist Standard blog SEO checklist: keyword placement, heading hierarchy, internal link suggestions, alt text for images. ### 3. Companion Content Suggestions Suggest 2-3 additional content pieces that could be created from the same transcript: - Social media post with a key quote - Email newsletter snippet - Short-form video clip --- ## Example: Converting a 30-Minute Podcast Episode ``` Transcript: 4,500 words (30-minute episode on freelance pricing) Blog post target: 1,500 words Transcript analysis: - Core topic: How to switch from hourly to value-based pricing - Key insights: 5 main points across the episode - Tangents to cut: 800 words of off-topic banter, repeated points - Quotable: "The moment I stopped selling hours, I started building wealth." Blog outline: H1: How to Switch from Hourly to Value-Based Pricing (Without Losing Clients) H2: Why Hourly Pricing Caps Your Income H2: The Value-Based Pricing Framework H2: How to Have the Pricing Conversation H2: What to Do When Clients Push Back H2: Your First Value-Based Proposal — Start This Week ``` --- ## Anti-Patterns - **Publishing the raw transcript** — transcripts are not blog posts. They read poorly, rank poorly, and look unprofessional. - **Cutting too much personality** — the speaker's voice is what makes repurposed content authentic. Keep their phrasing and style. - **Keeping the chronological order** — podcasts meander. Blog posts should be structured by topic relevance, not recording order. - **Ignoring visual references** — "as you can see on screen" means nothing in a blog post. Describe what was shown. - **No SEO optimization** — repurposed content without keyword targeting misses the primary benefit of having a blog version. --- ## Recovery - **Transcript is too short (<1,000 words):** Expand with additional context, examples, and explanations that complement the original. - **Transcript is too long (>5,000 words):** Split into 2-3 focused blog posts, each targeting a different keyword. - **Multiple speakers:** Attribute key insights to each speaker. Use direct quotes with attribution. - **Poor audio quality / bad transcript:** Work with what is usable. Flag sections that are unclear and ask the user to clarify. - **Speaker wants every word included:** Explain that written and spoken content serve different purposes. Offer a "full transcript" appendix at the bottom of the blog post as a compromise.