# Sponsor Pitch > Writes sponsorship pitch decks for podcasts, newsletters, or events with audience data, pricing, and package options. Use when seeking sponsors for your media properties. - Skill: `reaperinvest/sponsor-pitch` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/sponsor-pitch` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/sponsor-pitch/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/sponsor-pitch --- # Sponsor Pitch ## When to Use This Skill Use this skill when you need to: - Pitch sponsors for your podcast, newsletter, YouTube channel, or event - Create a sponsorship deck with audience data and package pricing - Design tiered sponsorship packages with clear deliverables - Write outreach emails to potential sponsors **DO NOT** use this skill for affiliate marketing proposals, influencer campaign briefs (use influencer-campaign-brief), or advertising media buys. This is for pitching sponsorship of your owned media. --- ## Core Principle SPONSORS BUY ACCESS TO YOUR AUDIENCE — LEAD WITH WHO YOUR AUDIENCE IS AND WHY THEY BUY, NOT HOW GREAT YOUR CONTENT IS. --- ## Phase 1: Inputs ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Media property** | "What are you seeking sponsorship for? (podcast, newsletter, event, YouTube)" | Newsletter | | **Audience size** | "How large is your audience? (subscribers, downloads, attendees)" | No default — must be provided | | **Audience demographics** | "Who is your audience? (profession, age, income, interests)" | No default — must be provided | | **Engagement metrics** | "What are your engagement rates? (open rate, listen-through, views)" | No default — estimate if unavailable | | **Desired price range** | "What are you looking to charge per sponsorship?" | Will calculate based on audience | | **Sponsorship format** | "What can you offer sponsors? (ad reads, banner ads, mentions, product features)" | Ad read + newsletter mention | **GATE: Do not proceed without audience size and demographics.** --- ## Phase 2: Deck Structure ### Sponsorship Deck Outline ``` ## [Property Name] — Sponsorship Opportunities ### 1. About [Property Name] [2-3 sentences: what it is, why it exists, what makes it unique] ### 2. Audience Snapshot | Metric | Value | |--------|-------| | [Subscribers / Downloads / Attendees] | [Number] | | Growth rate | [X% month-over-month] | | [Open rate / Listen-through / View rate] | [X%] | | Primary demographic | [Description] | | Average income | [$X range] | | Top industries | [List] | ### 3. Why Sponsors Choose Us - [Audience quality signal — purchasing power, decision-maker status] - [Engagement proof — click rates, response rates, testimonials] - [Past sponsor results — if available] ### 4. Sponsorship Packages [See tiered packages below] ### 5. Past Sponsors (if applicable) [Logos or names of previous sponsors for credibility] ### 6. Next Steps [How to get started — reply, book a call, fill out a form] ``` ### Tiered Packages ``` ### Package Options **Tier 1: [Name] — $[Price]** - [Deliverable 1 — e.g., 60-second mid-roll ad read] - [Deliverable 2 — e.g., newsletter mention with link] - [Deliverable 3 — e.g., social media shoutout] - Duration: [Per episode / Per month / Per event] **Tier 2: [Name] — $[Price]** - Everything in Tier 1, plus: - [Additional deliverable] - [Additional deliverable] **Tier 3: [Name] — $[Price]** - Everything in Tier 2, plus: - [Premium placement or exclusivity] - [Custom content integration] ``` --- ## Phase 3: Pricing and Outreach ### Pricing Guidelines | Media Type | Pricing Model | Typical Range | |------------|--------------|---------------| | Podcast | CPM (cost per 1,000 downloads) | $18-50 CPM | | Newsletter | CPM or flat rate | $20-80 CPM | | YouTube | CPM or flat rate | $20-50 CPM | | Event | Flat sponsorship fee | Varies widely | ### Outreach Email Template ``` Subject: Sponsorship opportunity — [Property Name] ([Audience Size] [subscribers/listeners]) Hi [Name], I run [Property Name], a [type] for [audience description]. We reach [number] [subscribers/listeners/attendees] who are [key demographic detail — purchasing power, decision-maker status, or specific interest]. [1 sentence of social proof — growth rate, engagement metric, or notable past sponsor] I think [Sponsor's Product] would be a great fit for our audience because [specific reason tied to audience-product match]. I have a few sponsorship options ranging from $[low] to $[high]. Happy to send our full media kit or jump on a quick call. [Your name] [Property Name] ``` --- ## Phase 4: Polish - Proofread all audience data for accuracy - Ensure pricing is competitive for the audience size and niche - Include a one-page PDF version of the deck for easy sharing - Add links to sample content so sponsors can evaluate quality --- ## Example: Business Podcast (5,000 Downloads/Episode) **Pricing:** $25 CPM = $125 per mid-roll read. Package at 4 episodes/month = $500/month. **Tier 1 — Spotlight ($500/month):** 1 mid-roll read per episode (4x/month) + show notes link. **Tier 2 — Partner ($900/month):** Tier 1 + pre-roll mention + newsletter feature (1x/month). **Tier 3 — Presenting Sponsor ($1,500/month):** Tier 2 + branded segment + social posts + exclusivity in category. --- ## Anti-Patterns - **Leading with your content, not your audience** — sponsors care about reaching buyers, not your episode count - **One-size-fits-all pricing** — always offer 2-3 tiers so sponsors can choose their investment level - **No engagement data** — download counts without listen-through rates or open rates without click rates look weak - **Pricing too low** — underpricing signals low quality. Research comparable properties before setting rates. - **No clear next step** — every pitch must end with a specific action (book a call, reply to discuss) --- ## Recovery - **Small audience (<1,000):** Position as a niche, high-engagement audience. Emphasize quality over quantity — click rates, conversion data, audience demographics. - **No past sponsors:** Offer a discounted trial sponsorship (1-2 episodes or issues) to build case studies. - **No engagement data available:** Start tracking immediately. Provide estimates based on platform averages and commit to sharing real data after a test period. - **Sponsor wants custom integration:** Be flexible but price custom work higher. Add a "Custom Package" tier with "Contact us for pricing."