# Webinar Sales Script > Creates webinar presentation scripts designed to sell, with teaching content, transition, and pitch sections. Use when building a webinar that converts to sales. - Skill: `reaperinvest/webinar-sales-script` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/webinar-sales-script` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/webinar-sales-script/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/webinar-sales-script --- # Webinar Sales Script ## When to Use This Skill Use this skill when you need to: - Write a webinar presentation script that teaches and then transitions to a sales pitch - Structure a 45-90 minute presentation with engagement hooks and a natural close - Design slide-by-slide talking points for a live or automated webinar - Build a webinar script that balances genuine value with an effective offer presentation **DO NOT** use this skill for pure educational webinars with no offer, podcast scripts, or video sales letters. This is for webinars that include a product or service pitch. --- ## Core Principle TEACH SOMETHING GENUINELY VALUABLE, THEN SHOW WHY YOUR PAID OFFER IS THE FASTEST PATH TO THE FULL RESULT — THE TEACHING EARNS THE RIGHT TO PITCH. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Webinar topic** | "What will you teach?" | No default — must be provided | | **Offer to pitch** | "What product/service will you sell at the end?" | No default — must be provided | | **Price point** | "What is the offer price?" | No default — must be provided | | **Audience** | "Who will attend?" | Solopreneurs interested in the topic | | **Webinar length** | "How long is the presentation?" | 60 minutes | | **Bonuses** | "Any limited-time bonuses for live attendees?" | None — will recommend | **GATE: Confirm the brief before building the script.** --- ## Phase 2: Script Architecture ### Webinar Timeline (60-minute format) ``` ## Webinar Structure **Minutes 0-5: Opening Hook & Promise** - Bold opening statement or surprising stat - State what they'll learn (3 specific takeaways) - Quick credibility: "I'm [name], I've [relevant achievement]" - Set expectations: "Stay to the end for [bonus/special offer]" **Minutes 5-10: Story & Context** - Your origin story (short) — how you discovered this method - Establish relatability: "I was where you are..." - Transition to the framework **Minutes 10-35: Teaching Content (3 Key Pillars)** - Pillar 1 (~8 min): Teach a concept + give a quick win - Pillar 2 (~8 min): Teach a concept + give a quick win - Pillar 3 (~8 min): Teach a concept + give a quick win - Each pillar: reveal the WHAT and WHY, save the detailed HOW for the offer **Minutes 35-40: The Pivot** - Recap the 3 pillars - Identify the gap: "Now you know what to do, but doing it alone takes [time/effort]" - Transition: "Let me show you how to shortcut this..." **Minutes 40-52: The Offer** - Introduce the product/service - Walk through what's included (value stack) - Show case studies / results - Reveal the price with anchoring - Present bonuses (live-attendee exclusive) - State the guarantee **Minutes 52-58: Objection Handling** - Address 3-4 common objections - "If you're thinking [objection], here's what I'd say..." **Minutes 58-60: Final CTA & Close** - Clear instruction: "Go to [URL] and [action]" - Urgency element (bonus expires, limited spots) - Thank attendees and open for Q&A ``` **GATE: Approve the architecture before writing the full script.** --- ## Phase 3: Write the Script ### Slide-by-Slide Talking Points For each section, provide: 1. **Slide title / visual description** 2. **Talking points** (what to say, not word-for-word unless requested) 3. **Engagement cue** (question to ask, poll to run, "type YES if...") 4. **Transition line** to the next slide ### Writing Rules - Teaching content must deliver real value — attendees should get a quick win even if they never buy - The transition from teaching to pitching must feel natural, not jarring - Value stack the offer visually: list each component with its standalone value - Never read slides word-for-word — talking points guide natural delivery - Include engagement prompts every 5-7 minutes to maintain attention - Bonuses should be exclusive to live attendees to reward staying on ### Engagement Prompts Sprinkle these throughout: - "Type in the chat: what's your biggest struggle with [topic]?" - "On a scale of 1-10, how confident are you with [skill]?" - "Can I get a YES in the chat if you've experienced this?" - Quick polls with 2-3 options --- ## Phase 4: Polish ### 1. Offer Slide Design Notes Describe what the key offer slides should look like: - Value stack slide with prices - Bonus slides with urgency - Guarantee slide - "Here's what to do next" CTA slide ### 2. Q&A Prep Prepare 5-8 anticipated questions with suggested answers, focusing on objections that often come disguised as questions. ### 3. Performance Benchmarks - Webinar attendance rate: 30-40% of registrations - Stay rate to the pitch: 60-70% of attendees - Conversion rate: 5-15% of attendees (varies by price point) - Revenue per attendee benchmark: $20-50 for a $500-1000 offer --- ## Anti-Patterns - **All pitch, no teach** — if the webinar doesn't deliver genuine value, attendees feel tricked and won't buy. - **Burying the pitch at minute 80** — most attendees drop off after 60 minutes. Get to the offer by minute 40. - **Teaching too much** — if you solve the entire problem for free, there's nothing left to sell. Teach the what, sell the how. - **No engagement prompts** — a one-way lecture for 60 minutes loses attention by minute 15. - **Apologizing for selling** — "I hate to pitch, but..." undermines your offer. You earned the right to present it. - **No urgency** — "This offer will be here whenever you're ready" kills webinar conversions. Give a reason to act now. --- ## Recovery - **No case studies for the offer slide:** Use personal results or describe the typical outcome in specific terms. "Students typically see X within Y weeks." - **User has never done a webinar:** Simplify to a 45-minute format and recommend practicing the script 3 times before going live. - **Low-price offer (under $100):** Shorten the webinar to 30-40 minutes. Low-ticket offers don't need 60 minutes of trust-building. - **User wants no pitch:** Redesign as a pure value webinar with a soft CTA ("If you want help implementing this, here's what I offer"). No hard pitch. - **Automated webinar (not live):** Remove live-only elements (polls, chat prompts) and add on-screen text overlays for engagement.