# Campaign Builder

> Use when the user wants to assemble and launch a paid campaign — turn creative + intel into a real Meta (Facebook/Instagram) or Google campaign with objective, audience, budget, and copy, then publish it. Triggers include "launch a campaign", "set up these ads", "build the campaign", "upload to Facebook/Meta", "put these ads live", or planning the media buy. Uses Ranql for market/budget intel and the connected Meta ad tools to publish. Requires ad-creative-studio output.

- Skill: `redwoodmeridian/campaign-builder` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add redwoodmeridian/campaign-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/redwoodmeridian/campaign-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: redwoodmeridian (https://skillmd.com/u/redwoodmeridian)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/redwoodmeridian/campaign-builder

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# Campaign Builder

Assemble finished creative and intel into a launch-ready campaign, and publish it through the firm's connected Meta account. This is the last mile: research → creative → **live campaign**.

## What you need first
- **Creative** — exported ads + copy from `ad-creative-studio`.
- **Market intel** — from Ranql: `market_size`, `ads_google_spend_history` / competitor spend signals, `ads_strategy_document` for budget/headline guidance.
- **The firm's offer, goal, and budget reality** — ask if unknown (monthly budget, target: leads vs calls vs awareness).
- **Meta access** — the firm connected their Meta (Facebook Ads + Pages + Instagram) via their own Meta app + system-user token (Graph API). Confirm it's connected before promising a publish.

## Step 1 — Campaign architecture

Decide and document (see `references/campaign-plan-template.md`):
- **Objective** — Leads (most PI/family/criminal), Traffic, or Awareness. Lead-gen or conversions for intake.
- **Audience** — geo (their service radius from the profile), age/gender skew by practice area, interests/behaviors. Plan a **retargeting** audience (site visitors, video viewers) separately — it's the cheapest conversion.
- **Budget & structure** — daily budget from the firm's monthly number; 1 campaign → 2–3 ad sets (e.g. cold-prospecting, retargeting) → 3–5 creative variations each for testing. Ground the number in market spend intel, not guesses.
- **Creative-to-adset mapping** — which variations test against which audience.
- **Tracking** — Meta Pixel / conversions API for lead events; UTM tags on links so Ranql and analytics can attribute.

## Step 2 — Copy assembly

For each ad: primary text, headline, description, CTA button, and the destination URL (dedicated landing page > homepage). Pull proven language from the `organic-content-analyzer` hook/CTA banks and the teardown. Keep within Meta's text limits and the compliance rules in `ad-creative-studio/references/legal-ad-patterns.md`.

## Step 3 — Publish to Meta (with a human checkpoint)

Publishing spends real money — **always confirm the full plan with the partner before going live.** Then, via the connected Meta tools (Graph API / Meta Ads tools):
1. Upload the creative (images/video) to the ad account.
2. Create the campaign (objective), ad sets (audience, budget, schedule, placements), and ads (creative + copy + CTA + URL).
3. **Launch PAUSED first.** Review everything in Ads Manager, then have the firm flip it live. Never auto-activate a spend without explicit sign-off.
4. Return the campaign/ad-set/ad IDs and a preview link.

If the Meta tools aren't connected or a step is blocked, produce the complete plan + assets and give the firm click-by-click Ads Manager instructions instead — don't fake a launch.

## Step 4 — Close the loop with Ranql
- After a week live, re-run `competitor-ad-teardown` on the firm's own page to confirm ads are showing, and `intelligence_delta` to track movement.
- Feed performance back: kill losers, scale the winner, and spin the next creative round (`ad-creative-studio`).

## Guardrails
- Confirm budget and audience before publish — twice if the number is large.
- Launch paused; human activates.
- Compliance-check every claim (attorney advertising).
- Never publish creative that failed the `ad-creative-studio` quality bar.