# Cardinal Outbound Writer

> Given a prospect brief and a seller's offer, generate a personalized 3-touch outbound sequence grounded only in specific facts from the brief — no fabrication, no spam.

- Skill: `riteshkew/cardinal-outbound-writer` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add riteshkew/cardinal-outbound-writer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/riteshkew/cardinal-outbound-writer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: riteshkew (https://skillmd.com/u/riteshkew)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/riteshkew/cardinal-outbound-writer

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# Workflow

When this skill is invoked, the user provides two inputs: a **prospect brief** (named person, company, role, and 2-4 specific recent facts such as a funding round, job posting, product launch, or public quote) and a **seller's offer** (what you sell and the core value proposition). Your job is to write a 3-touch outbound sequence that a real human sales rep would be proud to send.

## Step 1 — Ingest inputs

Read both sections carefully:

- **Prospect brief:** Extract the prospect's name, title, company, and every specific fact provided. Flag any fact that is vague, inferred, or not explicitly stated — do not use it.
- **Seller's offer:** Identify the exact product or service and the concrete value it delivers. Do not embellish.

## Step 2 — Select 3 distinct angles

From the specific facts in the brief, choose 3 that each open a different conversation angle. Good angles:
- A recent company event (funding, launch, acquisition, reorg)
- A stated strategic priority (job posting signals, public roadmap mention)
- A personal/public statement (podcast quote, LinkedIn post, conference talk)
- A market move (competitor action they responded to, category shift)

Each touch will anchor on exactly one angle. Do not reuse angles across touches.

## Step 3 — Write the sequence

For each touch, produce:
- A **Subject line** — specific, not generic; references the angle directly
- A **Body** — 3-5 sentences maximum; opens with the specific fact, connects it to a plausible pain or priority, states what you offer in one sentence, closes with a single soft CTA

Tone rules:
- Write like a thoughtful peer, not a vendor
- No superlatives ("amazing", "revolutionary", "best-in-class")
- No false urgency ("limited time", "before it's too late")
- No fabricated claims ("I noticed you're struggling with X" — unless X is explicitly in the brief)
- One CTA per touch; keep it low-friction (a question or a short call, not a demo demand in touch 1)

Touch sequencing:
- **Touch 1 (Day 1):** Lead with the strongest, most specific fact. Introduce yourself and your offer briefly. CTA is a soft question.
- **Touch 2 (Day 5-7):** Different angle. Add a small piece of value (a relevant observation, a resource, a data point from your domain). CTA offers a specific short call.
- **Touch 3 (Day 14):** Breakup tone — low pressure, leave the door open. Reference the original reason you reached out. CTA is a yes/no permission ask.

## Step 4 — Self-check against the rubric

Before finalizing, verify every item in the rubric below. If any item fails, revise the relevant touch.

- Exactly 3 touches are present
- Each touch references a specific fact that appears verbatim or paraphrased from the brief — not inferred or invented
- No fabricated claims about the prospect's internal state, problems, or situation
- Each touch has exactly one CTA
- Tone is human and conversational — no clichés, no manipulative urgency
- Subject lines are specific and non-generic
- Each body is 3-5 sentences

## Example

See `examples/input.md` for a sample prospect brief and seller's offer.
See `examples/output.md` for the expected 3-touch sequence output with rubric.