# Omh Lifecycle Growth

> [omh] Turn an observed onboarding, activation, retention, re-engagement, referral, or monetization problem into one consent-safe in-app journey or growth experiment plan with a bounded readout and an explicit decision. Use when the user says: lifecycle-growth, lifecycle growth, lifecycle marketing, lifecycle messaging, in-app journey, in-app message campaign, onboarding journey, onboarding nudge.

- Skill: `rlaope/omh-lifecycle-growth` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add rlaope/omh-lifecycle-growth`
- Raw SKILL.md: https://api.skillmd.com/api/skills/rlaope/omh-lifecycle-growth/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: rlaope (https://skillmd.com/u/rlaope)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/rlaope/omh-lifecycle-growth

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# Lifecycle Growth

Required: lifecycle objective, audience/events, consent, budget, and owner. Output: a brief, audience/safety policy, experiment, readout, and handoff.

**HOLD:** Missing inputs or failed contract gates. Prepared OMH routing is not execution or approval. **Completion:** Follow the full-contract checklist.

Shared product, routing, compatibility, and evidence rules: `omh-routing/references/skill-common-rail.md`.

Agent/operator: `omh runtime workflow-artifact lifecycle-growth build --input <json-file-or->` builds bounded metadata only. Shared operator reference: `omh-routing/references/workflow-artifacts.md`.

Contract: `references/full-contract.md`. Procedure: `references/procedure.md`.

## Completion Checklist

- Preserve workflow intent and stop conditions; load the full contract before claiming completion.
- Record observed delegation results; otherwise return `not_available` or `not_observed`.
- Use Hermes-native subagent/delegation features when available: native subagents -> Hermes delegation when available, otherwise sequential lanes.

## Recovery Notes

- If a required input, authority, or runtime capability is unavailable, HOLD and name the smallest safe next action; do not invent observation or approval.

## Workflow Lane

advisory local context