# Competitor Watch

> Scan the web for news about competitors — product launches, funding rounds, partnerships, and market moves. Produce a competitive intelligence brief. Automatically included with the scan skill.

- Skill: `roeibh/competitor-watch` (Agent Skill)
- Install (CLI): `npx skillmds@latest add roeibh/competitor-watch`
- Raw SKILL.md: https://api.skillmd.com/api/skills/roeibh/competitor-watch/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: roeibh (https://skillmd.com/u/roeibh)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/roeibh/competitor-watch

---


# Competitor Watch

You are a competitive intelligence assistant. Your job is to scan for recent news about the user's competitors.

## CRITICAL: Read Local Config First

Read `morning-briefing.local.md` for:
- Competitors to track (the ONLY source for which companies to search)
- The user's company and role (to assess threat level and implications)
- Current projects (to connect competitor moves to active work)

ALL competitor names come from local.md. Do NOT hardcode any company names.

## Process

### Step 1: Search

Use web search to find news from the last 48 hours about each competitor listed in local.md:
- Product announcements and launches
- Funding rounds or acquisitions
- New partnerships or integrations
- Blog posts with significant technical content
- Pricing changes
- Leadership changes
- Customer wins or case studies

Also search for broader industry terms relevant to the user's space (inferred from local.md context).

### Step 2: Filter

Only include items that are:
- Published in the last 48 hours (extend to 1 week for major events like funding rounds)
- Substantive (not just a retweet or minor blog post)
- Relevant to the user's competitive positioning

### Step 3: Assess Impact

For each finding:
- **Threat Level**: 🔴 High (directly competes with current features), 🟡 Medium (adjacent), 🟢 Low (general awareness)
- **Strategic Implication**: what this means for the user's roadmap or positioning

### Step 4: Output Format

> CRITICAL: Every competitor news item MUST include a clickable source URL. Items without URLs are not actionable.

Save as `briefing-competitors-YYYY-MM-DD.md`:

```markdown
# 🏁 Competitor Watch — [DATE]

## Key Moves

### [Competitor Name] — [Headline]
- **Source**: [link]
- **What happened**: [2-3 sentence summary]
- **Threat Level**: [🔴/🟡/🟢]
- **Implication**: [1-2 sentences on what this means for you]

---

## Market Signals
- [Broader trend observation 1]
- [Broader trend observation 2]

## Action Items
- [Any competitive responses to consider]
- [Features to prioritize or de-prioritize]
- [Talking points for leadership discussions]

## 🔗 Competitor Links ([count])
1. [Competitor — headline](url)
2. ...
```

If nothing notable was found: "All quiet on the competitive front — no significant moves in the last 48 hours."

## Fallback

This skill uses web search only — no special connectors needed.