# Content Creation > Content Creation — Instagram Viral Content Skill (2026 Research-Backed) - Skill: `s3yed/content-creation` (Agent Skill, multi-file: 7 files) - Install (CLI): `npx skillmds@latest add s3yed/content-creation` - Raw SKILL.md: https://api.skillmd.com/api/skills/s3yed/content-creation/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Research & Search - Author: S3YED (https://skillmd.com/u/s3yed) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/s3yed/content-creation --- # Content Creation — Instagram Viral Content Skill (2026 Research-Backed) Creates high-engagement Instagram content using 2026 algorithm data: saves, DM shares, engagement velocity, and optimal slide counts. ## 2026 Instagram Algorithm — What Actually Matters ### Top Ranking Signals (in priority order) 1. **Sends/DM Shares** — strongest signal (3-5x more weight than likes) 2. **Saves** — educational/reference content saved most 3. **Comments** — drive with questions, opinions, CTAs 4. **Watch time** — top for Reels, dwell time for carousels 5. **Likes** — still relevant, distant 4th ### Format Performance (2026 Data) | Format | Engagement | Best For | |--------|-------------|----------| | Carousel (8-10 slides) | **3.15x vs single image** | Saves, shares, authority | | Reels | 36% more reach than carousels | Discovery, new audiences | | Single Image | Baseline | Quick proof, quotes | ### Optimal Posting Times (CET/Amsterdam timezone) | Day | Best Windows | |-----|-------------| | **Monday** | 11:00-12:00, 19:00-20:00 | | **Tuesday** | 12:00-13:00, 18:00-19:00 | | **Wednesday** | 12:00-13:00, 18:00-19:00 | | **Thursday** | 11:00-12:00, 19:00-20:00 | | **Friday** | 12:00-13:00, 18:00-19:00 | | **Saturday** | 12:30-13:30, 19:00-20:00 | | **Sunday** | 12:00-13:00, 18:00-19:00 | **Peak overall:** Wed-Thu, lunch browsing window (12:00-13:00 CET) --- ## Content Format Strategy ### Carousel Strategy (Primary Format) - **8-10 slides** = highest engagement - Hook in slide 1 (stop scroll in 2 sec) - Double CTA in slide 10 ("Save" + "Comment") - NL+EN same day, separate posts - Reference: `references/carousel-guide.md` ### Reels Strategy - **Structure:** Hook (0-3s) → Tension (3-10s) → Payload (10-25s) → CTA (25-30s) - Hook in first frame with text overlay - Aim for 70%+ completion rate - Hook-first scripting (71% of viewers decide in 3 sec) - Reference: `references/reels-script.md` ### Single Image Strategy - For quotes, stats, quick authority posts - High-contrast visual with Appie - Punchy caption (50-125 words) --- ## Caption Formulas ### For All Posts (2026 Rules) - Write for **Saves + DM Shares** intent - Include "Send to someone who..." prompts - Ask questions that drive comments - Keywords in first 125 characters - 150-300 words for carousels - 3-5 hashtags only (not 30) ### Formula Selection | Post Type | Formula | Notes | |-----------|---------|-------| | Authority (Carousel) | Formula 1 | Metrics, proof, double CTA | | Entertain/Reel | Formula 2 | POV, humor, relatable | | Educate (Carousel) | Formula 3 | Numbered list, save prompt | | Convert/PDF | Formula 4 | Offer, link, DM CTA | | Story/Proof | Formula 5 | Quote, context, result | Full formulas: `references/caption-framework.md` --- ## Viral Hook Library **75+ hooks** across 8 categories: 1. Curiosity Gap (10 hooks) 2. Transformation (10 hooks) 3. Bold Statement (10 hooks) 4. Numbers & Lists (10 hooks) 5. Relatable POV (10 hooks) 6. "While You Sleep" Time Contrast (7 hooks) 7. Challenge & Bet (8 hooks) 8. Educational (10 hooks) Reference: `references/viral-hooks.md` Script tool: `scripts/generate-hooks.py [topic] [count] [nl|en]` --- ## Content Calendar Framework ### Format Mix (per week) - **Carousels:** 3-4 (saves focus, Wed-Thu peak) - **Reels:** 2-3 (reach focus, Tue/Thu/Fri) - **Single Image:** 1-2 (authority, quick proof) ### Pillar Distribution | Pillar | % | Posts/Week | |--------|---|-----------| | Authority (proof, results) | 30% | 2 | | Educate + Entertain (tips, humor) | 40% | 3 | | Convert (PDF, offers) | 30% | 2 | ### Weekly Schedule Template | Day | Pillar | Format | Time NL | Time EN | |-----|--------|--------|---------|---------| | Mon | Authority | Carousel/Single | 11:00 | 19:00 | | Tue | Entertain | Reel/Carousel | 12:00 | 18:00 | | Wed | Educate | Carousel (how-to) | 11:00 | 19:00 | | Thu | Authority | Single (result) | 12:00 | 19:00 | | Fri | Entertain | Reel/Meme | 12:00 | 18:00 | | Sat | Convert | Single + CTA | 12:30 | 19:00 | | Sun | Authority | Single (insight) | 12:00 | 18:00 | ### Account Context - **@appie.ai** — AI employee brand, 16 followers (fresh) - Goal: Authority + PDF conversions - Visual: AI-generated Appie renders (teal robes, gold accents, wizard) - Focus: Tempt + Persuade content - **@seyed.jpg** — Seyed personal brand, ~7K followers - Goal: Authority + personal brand - Focus: Transformation + Educate content Full calendar template: `references/content-calendar.md` --- ## Engagement Velocity Rules (Critical) 1. **First hour is everything** — respond to every comment within 60 min 2. **Edit caption within 30 min** if needed 3. **Reply to comments before liking them** 4. **Engage with similar accounts** in first 30 min after posting 5. **First comment with hashtags** = clean caption + same engagement --- ## Hashtag Strategy (2026) **3-5 hashtags only** (30+ gets flagged as engagement noise) ### NL Hashtags `#aiagent #techwiz #weblyfe #noocode #automatisering #ai #ondernemer #productiviteit #digitaal #toekomst` ### EN Hashtags `#aiagent #techwiz #weblyfe #noocode #automation #aitools #entrepreneur #productivity #digitaltransformation #aiassistant` ### 3-5-1 Formula - 3 niche (10K-100K posts): highest engagement - 5 medium (100K-500K posts): good balance - 1 broad (1M+ posts): visibility --- ## File Locations - Captions: `/root/clawd/assets/content/captions/` - Assets (renders): `/root/clawd/assets/content/appie-*.png` - Strategy docs: `/root/clawd/assets/content/CONTENT-PIPELINE-WEEK1.md` - Generated captions: `/root/clawd/assets/content/captions/WEEK1-CAPTIONS-BILINGUAL.md`