# SEO

> SEO strategy and execution skills covering technical SEO, keyword strategy, content optimization, backlinks, checklists, and Dutch/local SEO workflows. Use when planning, auditing, or producing search-focused content and site improvements.

- Skill: `s3yed/seo` (Agent Skill)
- Install (CLI): `npx skillmds@latest add s3yed/seo`
- Raw SKILL.md: https://api.skillmd.com/api/skills/s3yed/seo/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: S3YED (https://skillmd.com/u/s3yed)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/s3yed/seo

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# SEO Umbrella

## Overview
Use this umbrella for search-engine work that spans strategy, content, and technical implementation.

## Sections
- **Checklist / audits:** quick review paths and quality gates.
- **Keyword strategy:** research, intent clustering, page mapping.
- **Smart content:** briefs, outlines, optimization, and editorial fit.
- **Technical SEO:** indexing, crawlability, metadata, structured data, performance.
- **Backlinks:** outreach, authority building, and link opportunities.
- **Local / Dutch SEO:** region-specific phrasing and visitor-conversion tactics.

## Workflow
1. Start with intent and page purpose.
2. Decide whether the main need is content, technical, or off-page.
3. Apply the smallest set of changes that materially improve search performance.

## References
- `references/seo-families.md` for the SEO tactic families absorbed into this umbrella.

## Pitfalls
- Don’t split closely related SEO tactics into separate skills when one strategy umbrella fits.
- Don’t optimize content without checking technical constraints.
- Don’t treat checklist-style reviews as a separate domain; they are a format, not a category.