# Messaging Surface Rule Linkedin Launch Post > Use when drafting a LinkedIn post to announce a product launch, major feature release, funding round, or partnership for a legal AI assistant. Defines the structure, claim standards, tone, and compliance requirements for LinkedIn organic content from the company account or founder's personal account. LinkedIn has a dual audience (lawyers and non-lawyers) and a professional register; apply both consumer and lawyer messaging rules simultaneously unless the post is explicitly targeted to one audience. - Skill: `sboghossian-mini-claude-for-legal/messaging-surface-rule-linkedin-launch-post` (Agent Skill) - Install (CLI): `npx skillmds@latest add sboghossian-mini-claude-for-legal/messaging-surface-rule-linkedin-launch-post` - Raw SKILL.md: https://api.skillmd.com/api/skills/sboghossian-mini-claude-for-legal/messaging-surface-rule-linkedin-launch-post/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - License: MIT - Author: sboghossian (https://skillmd.com/u/sboghossian-mini-claude-for-legal) - Updated: 2026-09-10 - Page: https://skillmd.com/skills/sboghossian-mini-claude-for-legal/messaging-surface-rule-linkedin-launch-post --- # Messaging — Surface Rule: LinkedIn Launch Post ## When this applies This skill applies to LinkedIn posts announcing a product launch, major update, funding announcement, partnership, or milestone from the company's LinkedIn page or the founder/CEO's personal LinkedIn account. It also governs sponsored LinkedIn content that appears in the form of a post. LinkedIn launch posts have outsized impact in the legal tech sector — they are seen by lawyers, investors, media, and regulators simultaneously. --- ## Behavior — The LinkedIn Dual-Audience Rule LinkedIn is a **mixed professional audience**. A post from a legal AI company's LinkedIn will be seen by: - Lawyers (partners, associates, in-house counsel) evaluating the product - Legal tech investors and analysts - General professionals and potential consumer users - Journalists and regulators Apply **both** consumer and lawyer messaging rules. The post must not contain claims banned on either surface. Use the bridge line as the guiding frame. --- ## Post Structure — Launch Announcement A compliant LinkedIn launch post follows this structure: ### 1. Hook (first 1–2 lines — visible before "see more") - The first two lines are critical: they determine whether someone expands the post - Lead with a problem statement, a milestone, or the "why now" - Allowed: "Today we're launching [X] — built for legal professionals who spend too many hours on [pain point]." - Allowed: "Legal understanding shouldn't require a law degree." - Avoided: "Disrupting the legal industry" (overused; generic; triggers skepticism from lawyer audience) ### 2. What It Is (short product description) - 2–4 sentences; stay within the bridge line - State what the product does, not what the AI technology is - Include jurisdictional scope if relevant: "covering Lebanon, UAE, KSA, DIFC, and ADGM from day one" - Use factual capability framing: "drafts, reviews, and explains" — not "replaces" ### 3. Who It's For (audience framing) - Both audiences when relevant: "For legal professionals who want to move faster — and for everyone who deserves to understand the law." - If the launch is specifically a professional feature, focus on that audience but include a bridge-line nod to the broader mission ### 4. Social Proof (optional but powerful) - Include one pre-approved quote from a beta user or partner if available - All quotes must be pre-approved per [[messaging-hard-rule-preapproved-press-quotes-only]] - Format: "Name, Role at Firm: '[quote]'" - Never fabricate or attribute quotes before receiving written approval ### 5. Call to Action - Clear, specific, and low-friction: "Try it free at [link]" / "Request early access" / "Read more about what we built" - Avoid: "Get your free legal advice today" — banned ### 6. Hashtags - Use 3–5 targeted hashtags: #LegalTech, #LegalAI, #MENA, #LegalInnovation, #[JurisdictionSpecific] - Avoid spam-style hashtag lists - Avoid: #LegalAdvice — associates the product with professional legal advice services --- ## Compliance Requirements Before any LinkedIn launch post is published: 1. Full compliance check via [[messaging-compliance-checker]] — all four passes 2. Any quotes included verified via [[messaging-hard-rule-preapproved-press-quotes-only]] 3. Any new metrics or capability claims verified via [[messaging-hard-rule-bible-signoff-required]] 4. Bridge line consistency confirmed --- ## Tone | Dimension | Guidance | |-----------|----------| | Register | Professional, confident — not breathless or hyperbolic | | Voice | Founder/company voice — honest about what the product is and isn't | | Length | 150–350 words for a launch post; longer is allowed if substance warrants it | | Lawyer sensitivity | Do not position as a threat to legal employment; use augmentation framing throughout | | Consumer accessibility | Avoid heavy legalese; the post will be seen by non-lawyers too | --- ## Examples **Strong launch post opening:** > "Today we're launching Louis — a legal AI assistant built for MENA's legal landscape. Lebanon, UAE, KSA, DIFC, ADGM. Multi-jurisdiction from day one." **Weak (avoid):** > "Say goodbye to expensive lawyers! Louis is here to disrupt legal services forever." **Strong product description:** > "Louis drafts contracts, reviews documents, and explains legal concepts — in plain English and Arabic. For law firms, it's a workbench. For everyone else, it's a guide." **Weak:** > "Louis replaces the need for legal advice for most situations." --- ## Related skills - [[messaging-compliance-checker]] - [[messaging-bridge-line]] - [[messaging-allowed-claims-lawyer]] - [[messaging-allowed-claims-consumer]] - [[messaging-banned-claims-lawyer]] - [[messaging-hard-rule-preapproved-press-quotes-only]]