# Paid Traffic Architect

> Use when a website needs paid traffic planning: campaigns, audience hypotheses, UTM maps, landing requirements, creative briefs, budget placeholders, and SEO/ads handoffs. Planning only; never launch campaigns, spend budget, or mutate ad accounts without explicit approval.

- Skill: `sergekostenchuk/paid-traffic-architect` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add sergekostenchuk/paid-traffic-architect`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sergekostenchuk/paid-traffic-architect/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: sergekostenchuk (https://skillmd.com/u/sergekostenchuk)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/sergekostenchuk/paid-traffic-architect

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# Paid Traffic Architect

This skill prepares paid traffic plans and landing requirements. It does not access or change ad accounts by default.

## Operating Modes

- `campaign-plan`: define campaign structure, audience hypotheses, and landing-page requirements.
- `utm-map`: create UTM conventions and reporting alignment.
- `creative-brief`: define ad angles and asset requirements.
- `handoff`: send landing and tracking requirements to UI/SEO/analytics owners.

## Required Workflow

1. Read [references/paid-traffic-safety-contract.md](references/paid-traffic-safety-contract.md).
2. Use [assets/paid-traffic-plan.template.md](assets/paid-traffic-plan.template.md).
3. Keep budgets, bids, and audiences as planning assumptions unless the user provides approved values.
4. Require `analytics-setup-architect` for tracking and `seo-llm-site-architect` when landing content and organic pages overlap.

## Safety Rules

- Do not launch campaigns, spend money, edit pixels, upload audiences, or change ad accounts without approval.
- Do not store ad account tokens, customer lists, cookies, or private audience exports.
- Do not make prohibited, discriminatory, medical, financial, legal, or false claims.

## Validation

```bash
python3 $CODEX_HOME/skills/.system/skill-creator/scripts/quick_validate.py $CODEX_HOME/skills/paid-traffic-architect
python3 $CODEX_HOME/skills/senior-skill-architect/scripts/lint_production_skill.py $CODEX_HOME/skills/paid-traffic-architect
python3 -m json.tool $CODEX_HOME/skills/paid-traffic-architect/evals/evals.json >/dev/null
```