# Business Model Canvas

> Map how your product creates, delivers, and captures value using the BMC framework.

- Skill: `sethdford/business-model-canvas` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sethdford/business-model-canvas`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sethdford/business-model-canvas/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: sethdford (https://skillmd.com/u/sethdford)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sethdford/business-model-canvas

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# Business Model Canvas

Use the Business Model Canvas to visualize your complete business model across 9 dimensions.

## Context

You are mapping your business model. If you have pricing, customer, channel, cost, or revenue data, incorporate it. Your goal is a comprehensive one-page view of how value flows.

## Domain Context

- **BMC framework (Osterwalder)**: 9 blocks covering value, customer, channels, revenue, costs
- **Unit economics**: LTV, CAC, payback period
- **Key partnerships**: Who do we need to succeed?
- **Key activities**: What capabilities matter most?

## Instructions

1. **Value proposition**: What value do we deliver?
2. **Customer segments**: Who are we serving?
3. **Channels**: How do we reach and support customers?
4. **Customer relationships**: How do we engage?
5. **Revenue streams**: How do we make money?
6. **Key resources**: What capabilities/assets do we need?
7. **Key activities**: What do we do?
8. **Key partnerships**: Who do we depend on?
9. **Cost structure**: What are major costs?

## Output Artifact

Business Model Canvas (1 page):
- 9-block visual layout
- Unit economics summary (LTV, CAC)
- Key assumptions and dependencies
- Strategic options and pivots to consider

## Anti-Patterns

- **Overly complex**: Should fit on one page
- **Unsupported assumptions**: Not grounded in data
- **Ignoring key partnerships**: Missing critical dependencies
- **Static BMC**: Not revisiting as business evolves

## Further Reading

- *Business Model Generation* (Osterwalder & Pigneur) — BMC framework
- *The Lean Startup* (Eric Ries) — business model validation
- *Inspired* (Marty Cagan) — business model and strategy