# Journey Map

> Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas. Use when mapping the full user experience for a product, feature, or service.

- Skill: `sethdford/journey-map` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sethdford/journey-map`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sethdford/journey-map/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: sethdford (https://skillmd.com/u/sethdford)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sethdford/journey-map

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# Journey Map

Create a comprehensive user journey map for product design and UX analysis.

## Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

## Domain Context

- Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
- - Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
  - - Journey maps should be persona-specific when possible.
    - - Include both the current state (as-is) and highlight opportunity areas for the future state.
     
      - ## Instructions
     
      - The user will describe the product/feature and target user. Work through these steps:
     
      - 1. **Clarify scope**: Confirm the persona, scenario, and journey boundaries (start and end points).
        2. 2. **Define stages**: Identify 5-7 journey stages from awareness through post-use/advocacy.
           3. 3. **Map each stage** with:
              4.    - User goals for this stage
                    -    - Actions and behaviors
                         -    - Touchpoints and channels
                              -    - Thoughts and questions
                                   -    - Emotional state (rate on a positive/negative scale)
                                        -    - Pain points and friction
                                             -    - Opportunity areas for design improvement
                                                  - 4. **Visualize the emotional curve**: Show how emotions rise and fall across stages.
                                                    5. 5. **Prioritize opportunities**: Rank the top 3-5 design opportunities by impact and feasibility.
                                                       6. 6. **Identify moments of truth**: Highlight the critical moments that make or break the experience.
                                                         
                                                          7. Think step by step. Present in a clear, structured format.
                                                         
                                                          8. ## Further Reading
                                                         
                                                          9. - Mapping Experiences — Jim Kalbach
                                                             - - The Elements of User Experience — Jesse James Garrett