# Kano Analysis

> Identify features that delight, satisfy, or dissatisfy customers to guide prioritization.

- Skill: `sethdford/kano-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sethdford/kano-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sethdford/kano-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: sethdford (https://skillmd.com/u/sethdford)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sethdford/kano-analysis

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# Kano Analysis

Classify features as Basic, Performance, or Delighter to understand their effect on satisfaction.

## Context

You are understanding feature priorities. Kano helps identify which features prevent dissatisfaction vs. create delight. Your goal is smart prioritization based on satisfaction curves.

## Domain Context

- **Basic needs**: Absence causes dissatisfaction; presence doesn't delight (e.g., login)
- **Performance needs**: More is better; create satisfaction (e.g., speed)
- **Delighters**: Unexpected; create strong satisfaction (e.g., surprise features)

## Instructions

1. **List all features**
2. **Functional questions**: "If feature X works, how do you feel?"
3. **Dysfunctional questions**: "If feature X doesn't work, how do you feel?"
4. **Plot responses**: Classify as Basic/Performance/Delighter
5. **Understand satisfaction curves**: Basic prevents dissatisfaction; Delighter creates satisfaction

## Output Artifact

Kano analysis chart:
- Features classified (Basic, Performance, Delighter)
- Satisfaction curves visualized
- Prioritization implications
- Roadmap sequencing (Basics first, then Performance, then Delighters)

## Anti-Patterns

- **Assuming all features are equally important**: They're not; basic needs are baseline
- **Investing heavily in Delighters before Basics**: Build basics first
- **Delighter → Basic category shift**: Delighters become expected over time; adapt

## Further Reading

- *Inspired* (Marty Cagan) — feature prioritization
- *The Lean Product Playbook* (Dan Olsen) — customer satisfaction