# Opportunity Scoring

> Apply Gibson Biddle's Importance/Satisfaction/Market Size framework.

- Skill: `sethdford/opportunity-scoring` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sethdford/opportunity-scoring`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sethdford/opportunity-scoring/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: sethdford (https://skillmd.com/u/sethdford)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sethdford/opportunity-scoring

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# Opportunity Scoring

Identify opportunity white space by scoring customer importance, current satisfaction, and market size.

## Context

You are evaluating opportunities across a market. If you have customer research, satisfaction data, and market sizing, use it. Your goal is a heat map of opportunities.

## Domain Context

- **Importance × (1 - Satisfaction) × Market Size**: Opportunity formula
- **Importance**: How much does customer care about this?
- **Satisfaction**: How well are existing solutions serving this?
- **Market size**: How many customers care?

## Instructions

1. **List customer needs/pain points**
2. **Score Importance** (1-5): How much do customers care?
3. **Score Satisfaction** (1-5): How happy are they with current solutions?
4. **Estimate Market Size**: How many customers have this need?
5. **Calculate score**: Importance × (5 - Satisfaction) × Market Size
6. **Plot heat map**: Find whitespace (high score)

## Output Artifact

Opportunity scoring matrix:
- Needs/pain points scored
- Heat map of opportunities
- Top opportunities highlighted
- Competitive context for each

## Anti-Patterns

- **Not validating importance**: Assuming importance without customer data
- **Ignoring satisfaction**: Missing that customers are already satisfied
- **Overestimating market size**: TAM ≠ SAM
- **Not competing on key attributes**: Ignoring where competitors already lead

## Further Reading

- *Inspired* (Marty Cagan) — opportunity assessment
- *The Lean Product Playbook* (Dan Olsen) — customer validation