# Release Notes

> Launch and go-to-market skill for product managers.

- Skill: `sethdford/release-notes` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sethdford/release-notes`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sethdford/release-notes/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: sethdford (https://skillmd.com/u/sethdford)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sethdford/release-notes

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# release-notes

Plan and execute successful product launches that reach customers effectively.

## Context

You are planning a launch. If you have product features, marketing resources, or customer segments, use them. Your goal is coordinated launch that maximizes impact.

## Domain Context

- **Launch planning**: Timeline, messaging, channels, metrics
- **GTM strategy**: How do we reach target customers?
- **Beta programs**: Gather feedback before broad launch
- **Feature flags**: Enable continuous deployment while controlling visibility
- **Launch readiness**: Product, marketing, sales, ops alignment

## Instructions

1. **Define launch goals**: What's success?
2. **Identify audiences**: Who are early users? Broad market?
3. **Plan timeline**: Pre-launch, launch day, post-launch
4. **Coordinate teams**: Product, eng, marketing, sales, support
5. **Prepare messaging**: How do we explain the value?
6. **Setup monitoring**: How will we know if launch is successful?

## Output Artifact

Launch plan including:
- Timeline and milestones
- Target audiences and messaging
- Channel strategy
- Success metrics
- Contingency plans

## Anti-Patterns

- **Surprise launches**: Not coordinating cross-functionally
- **Overpromising**: Launch messaging disconnected from product reality
- **No monitoring**: Shipping without watching metrics
- **Rollback plan missing**: What if something breaks?

## Further Reading

- *Inspired* (Marty Cagan) — launch strategy
- *Traction* (Weinberg) — go-to-market strategies