# Strategic Narrative

> Build a compelling narrative that connects vision, strategy, and market positioning.

- Skill: `sethdford/strategic-narrative` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sethdford/strategic-narrative`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sethdford/strategic-narrative/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: sethdford (https://skillmd.com/u/sethdford)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sethdford/strategic-narrative

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# Strategic Narrative

Craft a coherent story that connects your vision, strategy, and market position for teams and stakeholders.

## Context

You are building the strategic narrative. If you have vision, strategy, positioning, or market context, use it. Your goal is a compelling, coherent story that inspires action.

## Domain Context

- **Storytelling for strategy (Denning)**: Narrative drives action better than data alone
- **Hero's journey structure**: Problem > challenge > solution > outcome
- **Multiple narratives**: Team story, customer story, investor story
- **Consistency across channels**: Narrative reinforced across comms

## Instructions

1. **Start with the problem**: What's broken in the market?
2. **Introduce the solution**: How does our product solve it?
3. **Show the impact**: What becomes possible?
4. **Connect to vision**: How does this get us there?
5. **Inspire action**: Why should teams and customers care?
6. **Make it coherent**: Does each part connect naturally?

## Output Artifact

Strategic narrative (2-3 pages):
- Problem framing
- Solution introduced
- Market opportunity
- Vision connection
- Call to action for different audiences (team, customers, investors)

## Anti-Patterns

- **Disconnected elements**: Vision doesn't connect to market positioning
- **Jargon-heavy**: Not compelling to audiences outside product
- **Assumed vs. validated**: Claims not grounded in evidence
- **Same narrative for all audiences**: Team narrative ≠ customer narrative ≠ investor narrative

## Further Reading

- *A Leader's Guide to Storytelling* (Stephen Denning) — narrative structure
- *Inspired* (Marty Cagan) — strategic communication
- *Made to Stick* (Chip & Dan Heath) — memorable messaging