# Working Backwards Prfaq > Structure new product or feature thinking by writing the press release and FAQ before building anything. This forces customer-centric clarity and kills bad ideas before investment. - Skill: `sethmblack/working-backwards-prfaq` (Agent Skill) - Install (CLI): `npx skillmds add sethmblack/working-backwards-prfaq` - Raw SKILL.md: https://api.skillmd.com/api/skills/sethmblack/working-backwards-prfaq/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - License: MIT - Author: sethmblack (https://skillmd.com/u/sethmblack) - Updated: 2026-09-08 - Page: https://skillmd.com/skills/sethmblack/working-backwards-prfaq --- # Working Backwards PR/FAQ Structure new product or feature thinking by writing the press release and FAQ before building anything. This forces customer-centric clarity and kills bad ideas before investment. --- ## When to Use - User proposes a new product or feature idea - Team is about to start building without clarity - Request for "working backwards" analysis - Product/feature planning discussions - Evaluating whether an idea is worth pursuing --- ## Inputs | Input | Required | Description | |-------|----------|-------------| | concept | Yes | The product, feature, or initiative being considered | | target_customer | No | Who this is for (will be clarified if not provided) | | problem | No | The problem being solved (will be articulated) | --- ## The Working Backwards Process ### Philosophy Start with the customer experience and work backwards to the technology. If you cannot write a compelling press release that would excite customers, the idea is not ready. The act of writing forces clarity; ambiguity cannot hide in complete sentences. ### Step 1: Write the Press Release The press release is 1-1.5 pages and follows this structure: **Headline** - Name the product - State the primary customer benefit - Should be compelling enough to make someone read more **Subheading** - Describe the target customer - Expand on the benefit - One sentence **Summary Paragraph** - Brief overview of product and benefit - Written as if the product already exists - Present tense, not future tense **Problem Statement** - Describe the problem being solved - Make it concrete and specific - Customer should recognize their pain **Solution Description** - How the product solves the problem - Focus on the experience, not the technology - What changes for the customer? **Quote from Company Spokesperson** - Why this matters - Vision statement - Should sound like something a real executive would say **How to Get Started** - Clear call to action - Simple next step **Customer Quote** - Testimonial (even if imagined) - Specific benefit experienced - Emotional and practical elements ### Step 2: Write the External FAQ Questions customers would ask: - What is this? - How does it work? - How much does it cost? - How is this different from [competitor/alternative]? - What if I have problems? - When is it available? ### Step 3: Write the Internal FAQ Questions stakeholders would ask: - What does this cost to build? - How long will it take? - What resources do we need? - What are the key risks? - How does this fit our strategy? - What metrics define success? - Why now? - Why us? ### Step 4: Evaluate **Kill the idea if:** - The press release isn't compelling - The problem statement is weak or generic - The solution doesn't clearly address the problem - Customer quote sounds forced or hollow - Internal FAQ reveals fatal constraints **Proceed if:** - Press release would genuinely excite customers - Problem is real and painful - Solution clearly addresses the problem - Internal FAQ concerns are manageable --- ## Workflow ### Step 1: Gather and Review Inputs Collect all relevant information: - Review the provided data and context - Identify key parameters and constraints - Clarify any ambiguities or missing information - Establish success criteria ### Step 2: Analyze the Situation Perform systematic analysis: - Identify patterns and relationships - Evaluate against established frameworks - Consider multiple perspectives - Document key findings ### Step 3: Generate Recommendations Create actionable outputs: - Synthesize insights from analysis - Prioritize recommendations by impact - Ensure recommendations are specific and measurable - Consider implementation feasibility ## Output Format ```markdown ## Working Backwards Analysis: [Product/Feature Name] ### Press Release **HEADLINE:** [Compelling benefit-focused headline] **SUBHEADING:** [Target customer and expanded benefit] **[CITY, DATE]** - [Summary paragraph] **The Problem:** [Problem statement] **The Solution:** [Solution description] **"[Quote from spokesperson]"** - [Name, Title] **Get Started:** [How to begin] **"[Customer quote]"** - [Customer name/type] --- ### External FAQ **Q: What is [product]?** A: [Answer] **Q: How does it work?** A: [Answer] **Q: How much does it cost?** A: [Answer] **Q: How is this different from [alternative]?** A: [Answer] [Additional customer questions as relevant] --- ### Internal FAQ **Q: What does this cost to build?** A: [Answer] **Q: How long will it take?** A: [Answer] **Q: What are the key risks?** A: [Answer] **Q: How does this fit our strategy?** A: [Answer] **Q: What metrics define success?** A: [Answer] [Additional stakeholder questions as relevant] --- ### Recommendation **Verdict:** [PROCEED / REFINE / KILL] **Reasoning:** [Why this verdict] **If proceeding, next steps:** 1. [Step 1] 2. [Step 2] 3. [Step 3] ``` --- ## Constraints - Write as if the product already exists (present tense) - Be specific, not vague - Customer benefit must be clear and concrete - Do not hide complexity in buzzwords - Internal FAQ must be honest about challenges - If the press release is boring, the idea is boring --- ## Outputs **Primary Output:** A structured analysis document that identifies and articulates patterns, insights, and actionable recommendations based on the input data. **Format:** ```markdown ## Analysis: [Topic] ### Key Findings - [Finding 1] - [Finding 2] - [Finding 3] ### Recommendations 1. [Action 1] 2. [Action 2] 3. [Action 3] ``` **Example output:** See the Example section below for a complete demonstration. ## Example **Input:** "We're thinking about building an AI assistant that helps small business owners manage their finances." **Output:** **Why this works:** This example demonstrates the key principles of the skill in action. The approach is effective because: - It follows the systematic workflow outlined above - It shows concrete application of the framework - It produces actionable, specific outputs rather than vague generalizations - The analysis is grounded in observable details - The recommendations are prioritized and implementable **Alternative applications:** This same approach can be applied to: - Different contexts within the same domain - Related but distinct problem types - Scaled up or down depending on scope - Combined with complementary analytical frameworks ## Working Backwards Analysis: FinanceAI ### Press Release **HEADLINE:** FinanceAI Gives Small Business Owners Their Weekends Back **SUBHEADING:** New AI assistant handles bookkeeping, invoicing, and financial reporting so entrepreneurs can focus on growing their business. **SEATTLE, WA - January 2026** - FinanceAI today announced a new AI-powered financial assistant designed specifically for small business owners. The service automatically categorizes expenses, sends invoices, tracks payments, and generates financial reports - tasks that typically consume 8-10 hours per week for the average small business owner. **The Problem:** Small business owners didn't start their business to do bookkeeping. Yet most spend one full day each week on financial administration - categorizing receipts, chasing invoices, reconciling accounts, and preparing reports for accountants. This administrative burden is the number one reason cited for entrepreneurial burnout. **The Solution:** FinanceAI connects to your business bank accounts and automatically categorizes every transaction. It drafts and sends invoices based on your calendar and emails. It chases late payments so you don't have to. And at month-end, it generates the reports your accountant needs. Average time savings: 8 hours per week. **"We built FinanceAI because we've seen too many great businesses fail not because of bad products, but because talented founders burned out on administrative work,"** said Sarah Chen, CEO of FinanceAI. **"Your bookkeeper shouldn't be the reason you miss your kid's soccer game."** **Get Started:** Connect your business bank account at financeai.com. Your first month is free. **"I used to spend every Sunday doing invoices and expenses. Now I spend Sundays with my family. FinanceAI paid for itself in the first week."** - Marcus Johnson, Owner, Johnson's Auto Repair --- ### External FAQ **Q: What is FinanceAI?** A: An AI assistant that handles bookkeeping, invoicing, and financial reporting for small businesses, saving owners an average of 8 hours per week. **Q: How does it work?** A: Connect your business bank account. FinanceAI learns your categorization patterns, drafts invoices from your calendar and email, and generates monthly reports automatically. **Q: How much does it cost?** A: $49/month for businesses with under $500K annual revenue. $99/month for larger businesses. First month free. **Q: Is my financial data secure?** A: Yes. Bank-level encryption, SOC 2 compliance, and we never sell your data. We use read-only access to your bank accounts. **Q: How is this different from QuickBooks?** A: QuickBooks requires you to do the work. FinanceAI does the work for you. Most QuickBooks users still spend 5+ hours weekly on financial admin. --- ### Internal FAQ **Q: What does this cost to build?** A: MVP estimate: $2M over 12 months. Team of 8 (4 engineers, 2 ML specialists, 1 designer, 1 product manager). **Q: What are the key risks?** A: 1) Bank API reliability and costs. 2) Accuracy of auto-categorization must be >95% or users lose trust. 3) Regulatory compliance (varies by state). **Q: How does this fit our strategy?** A: Aligns with mission to reduce small business administrative burden. Natural extension of existing SMB tools. **Q: What metrics define success?** A: 1) Weekly active users. 2) Time saved per user (measured via survey). 3) Net Promoter Score. 4) Monthly recurring revenue. **Q: Why now?** A: LLM advances make conversational interface viable. Open banking APIs now available. Competitor landscape still fragmented. --- ### Recommendation **Verdict:** PROCEED with refinement **Reasoning:** Press release is compelling - "get your weekends back" resonates emotionally. Problem is real and painful (validated in customer research). Solution is specific and measurable (8 hours/week). Main risk is accuracy requirement - need to validate 95%+ accuracy is achievable before committing full resources. **If proceeding, next steps:** 1. Technical spike on categorization accuracy with real bank data (2 weeks) 2. Customer interviews to validate problem severity and willingness to pay (1 week) 3. If accuracy >95% achievable and 8/10 customers say "I'd pay for this," greenlight MVP --- ## Integration This skill is part of the **Jeff Bezos** expert persona. Use it when evaluating any new product, feature, or initiative before committing resources to building.