# Competitor Teardown

> Use when you need a structured comparison of adjacent products, creators, accounts, brands, or messaging ecosystems. USE WHEN the user wants a competitor teardown, market scan, or research-driven breakdown of how a rival positions, messages, and behaves across channels.

- Skill: `sheshiyer/competitor-teardown` (Agent Skill)
- Install (CLI): `npx skillmds@latest add sheshiyer/competitor-teardown`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sheshiyer/competitor-teardown/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: Sheshiyer (https://skillmd.com/u/sheshiyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sheshiyer/competitor-teardown

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# Competitor Teardown

Use this skill to turn market scanning into a structured teardown instead of ad hoc notes.

## Related Skills and Inputs

- `competitor-alternatives` — direct alternative / comparison pages
- `content-strategy` — turning findings into a content angle
- web search / social reading tools — current evidence

## Output Shape

Every teardown should cover:

1. Target and category
2. Audience and positioning
3. Messaging hooks
4. Format/channel behavior
5. Strengths
6. Weaknesses or blind spots
7. Opportunity for your product
8. Evidence links

## Workflow

1. Use web search or social reading tools to gather current evidence.
2. Use `competitor-alternatives` when the teardown overlaps with direct alternative/comparison framing.
3. Normalize findings into the output shape above.
4. If the teardown changes strategy, routing, or packaging decisions, hand the actionable finding off to your task/issue tracker with a clear title (`COMPETITOR_TEARDOWN: <target>`), a summary of the evidence, and a recommended response.

## Guardrails

- This skill is for analysis, not attack content.
- Do not fabricate feature comparisons or messaging claims.
- Cite current evidence for any conclusion that could affect strategy or publishing.