# Growth Content Orchestrator > Route a growth/marketing task to the right skill among 13 demand-generation specialists — content strategy, long-form writing, conversion copy and editing, cold and lifecycle email, paid ad creative, lead magnets and free tools, marketing psychology, the idea bank, and launch planning. USE WHEN a user wants to plan, write, convert, or amplify marketing content but hasn't named the specific concern. - Skill: `sheshiyer/growth-content-orchestrator` (Agent Skill) - Install (CLI): `npx skillmds@latest add sheshiyer/growth-content-orchestrator` - Raw SKILL.md: https://api.skillmd.com/api/skills/sheshiyer/growth-content-orchestrator/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: Sheshiyer (https://skillmd.com/u/sheshiyer) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/sheshiyer/growth-content-orchestrator --- # Growth Content Orchestrator The single entry skill for growth and content-marketing work. It locates the task on the **funnel stage × asset type** map and delegates to one of 13 specialist spokes. The cross-cutting decision every asset shares — *searchable vs. shareable*, the buyer stage it targets, and the one source-of-truth positioning doc all spokes read first — lives in `growth-content-core`; read it before planning a campaign or writing an asset cold. ## Cluster map (spoke → role) **Foundation (read first)** - `product-marketing-context` — establishes positioning, ICP, voice, proof. Writes `.agents/product-marketing-context.md`; every other spoke reads it. **Run this before anything else on a new project.** **Plan (what to make)** - `content-strategy` — pillars, topic clusters, keyword-by-buyer-stage, the editorial calendar - `marketing-ideas` — the 139-idea bank when the user is stuck or wants channel inspiration - `marketing-psychology` — mental models and behavioral principles that inform every other choice **Write (the asset itself)** - `content-research-writer` — long-form: blog posts, articles, newsletters, thought leadership, with research + citations - `copywriting` — conversion copy for pages: homepage, landing, pricing, feature, about - `copy-editing` — the seven-sweep polish pass on existing copy (run *after* a draft) **Convert (turn attention into leads/replies)** - `lead-magnets` — gated downloadables: checklists, templates, ebooks, swipe files - `free-tool-strategy` — engineering-as-marketing: calculators, graders, generators - `cold-email` — B2B outbound: prospecting emails + multi-touch follow-up sequences - `email-sequence` — lifecycle/nurture flows: welcome, onboarding, re-engagement, drip - `ad-creative` — paid ad copy at scale: headlines, descriptions, primary text, iteration from performance data **Launch (ship it)** - `launch-strategy` — Product Hunt, GTM, the ORB channel model, the five-phase rollout **Picked-up spokes** (see dedicated section below) - `avoid-ai-writing` — strip AI-isms from a draft (run after `copy-editing`, before publish) - `zapier-make-patterns` — no-code Zapier/Make automation for marketing ops & lifecycle plumbing ## Routing rules by intent | The user says… | Route to | |---|---| | "What should I write about?" / pillars / calendar | `content-strategy` | | "I'm stuck, give me growth ideas" | `marketing-ideas` | | "Why do people buy / persuasion / bias" | `marketing-psychology` | | "Write a blog post / article / newsletter" | `content-research-writer` | | "Write/rewrite my landing/homepage/pricing copy" | `copywriting` | | "Edit / tighten / polish this copy" | `copy-editing` | | "Lead magnet / freebie / gated PDF" | `lead-magnets` | | "Build a free calculator/grader/tool for leads" | `free-tool-strategy` | | "Cold outreach / prospecting / nobody replies" | `cold-email` | | "Drip / nurture / welcome / onboarding emails" | `email-sequence` | | "Ad copy / RSA headlines / Meta primary text" | `ad-creative` | | "We're about to launch / Product Hunt / GTM" | `launch-strategy` | | Positioning / ICP / "set up context" | `product-marketing-context` | | "Remove AI-isms / sounds like AI / de-slop this" | `avoid-ai-writing` | | "Automate this in Zapier/Make / no-code workflow / connect these apps" | `zapier-make-patterns` | **Disambiguation:** - New page text → `copywriting`; improving existing text → `copy-editing`; emails the page links to → `email-sequence`. - Cold (no relationship) → `cold-email`; warm/lifecycle (already a contact) → `email-sequence`. - Downloadable content (ebook, checklist) → `lead-magnets`; interactive software (calculator) → `free-tool-strategy`. - "Marketing ideas" is the *starting point* when intent is vague; once a channel is chosen, hand to that channel's spoke. ## Standard Operating Flow 1. **Check the foundation.** If `.agents/product-marketing-context.md` doesn't exist, run `product-marketing-context` first (or note its absence). Every spoke writes better with it. 2. **Locate the task** on funnel stage (plan → write → convert → launch) and asset type. 3. **Pull the core decision** from `growth-content-core` — every asset must be *searchable, shareable, or both*, and aimed at one buyer stage. State which before producing. 4. **Delegate** to the spoke(s). Multi-step asks fan out in pipeline order — e.g. "launch our new feature" → `content-strategy` (angle) → `copywriting` (landing page) → `email-sequence` (onboarding) → `launch-strategy` (rollout). 5. **Return:** chosen spoke(s), the searchable/shareable call, the target buyer stage, and the next action. ## Guardrails See `growth-content-core`. In short: **never invent proof** — fabricated stats, testimonials, or customer logos erode trust and create legal exposure; pull from `product-marketing-context.md` or ask. **One asset, one job, one CTA, one buyer stage** — don't make a page or email do everything. **Customer language over company language** — mirror verbatim voice-of-customer, not buzzwords ("leverage," "synergy," "best-in-class" are banned). **Draft, then `copy-editing`** — don't ship the first pass. Use urgency/scarcity only when genuine. ## Picked-up spokes Standalone skills adopted from the antigravity-awesome-skills library (MIT). They extend the cluster at the edges of the core funnel: - **`avoid-ai-writing`** — audits and rewrites prose to remove 21 categories of AI writing patterns via a 43-entry replacement table, then re-audits the rewrite. Sits *after* `copy-editing` as a final de-slop pass before publishing any AI-assisted draft. Route here when the user says "remove AI-isms," "make this sound less like AI," or "de-slop this." - **`zapier-make-patterns`** — no-code automation playbook for Zapier and Make (Integromat): platform choice, trigger-action and multi-step patterns, error handling, and the line at which to graduate to code. The marketing-ops plumbing layer — wiring lead capture, lifecycle emails, and CRM sync without engineering. Route here when the user names Zapier/Make/integromat/zaps/ scenarios or wants to "connect these apps" / "automate this" without writing code. ## Loading spokes on demand To keep CLI startup context lean, this cluster's spokes are **not** separately registered as skills — only this orchestrator and its `*-core` are enumerated. When you route to a spoke named above, **load it on demand** by reading its file: `~/.agents/skill-clusters/skills//SKILL.md` (or `skills//SKILL.md` inside the skill-clusters repo).