# Marketing Plan Generator

> Create actionable marketing plans with audience, channel strategy, messaging, execution timeline, and KPIs. USE WHEN a task matches the Craft workspace workflow for marketing-plan-generator.

- Skill: `sheshiyer/marketing-plan-generator` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add sheshiyer/marketing-plan-generator`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sheshiyer/marketing-plan-generator/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Sheshiyer (https://skillmd.com/u/sheshiyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sheshiyer/marketing-plan-generator

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# Marketing Plan Generator

Use this skill when the user needs a practical marketing plan for a product, launch, or growth objective.

## Trigger Conditions
- User asks for a marketing plan
- User wants channel selection and campaign structure
- User needs tactical go-to-market steps

## Required Inputs
1. Product/service and value proposition
2. Target audience
3. Budget/time constraints
4. Goal (awareness, leads, sales, retention)

## Workflow
1. **Goal framing**: translate business goal into measurable marketing objective.
2. **Audience strategy**: define segments and core messages.
3. **Channel plan**: prioritize channels by fit, speed, cost, measurability.
4. **Execution roadmap**: weekly action plan with owners and deliverables.
5. **Measurement**: KPI tree and review cadence.

## Output Format
- 1-page strategy summary
- Channel priority matrix
- 4-12 week action plan
- KPI dashboard definition
- Iteration recommendations

## Guardrails
- Avoid generic channel recommendations without audience rationale.
- Prefer specific actions and timelines.
- Tie every tactic to an objective.