# Product Launch Strategy

> Plan product launches with clear positioning, rollout phases, channel tactics, and feedback loops. USE WHEN a task matches the Craft workspace workflow for product-launch-strategy.

- Skill: `sheshiyer/product-launch-strategy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add sheshiyer/product-launch-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/sheshiyer/product-launch-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Sheshiyer (https://skillmd.com/u/sheshiyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/sheshiyer/product-launch-strategy

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# Product Launch Strategy

Use this skill to prepare a structured launch plan that maximizes awareness, adoption, and learning.

## Trigger Conditions
- User launching a new product or feature
- User asks for launch planning
- User needs pre-launch/post-launch strategy

## Required Inputs
1. Product summary and target audience
2. Launch date and constraints
3. Success criteria (signups, sales, activation)
4. Team/resources and channels available

## Workflow
1. **Launch objective**: define what success means for this launch.
2. **Audience + positioning**: clarify segment and message hierarchy.
3. **Phased rollout**: pre-launch, launch week, post-launch optimization.
4. **Channel orchestration**: assign tactics by channel and timeline.
5. **Feedback + iteration**: set up rapid signal collection and response.

## Output Format
- Launch strategy one-pager
- Week-by-week launch timeline
- Channel tactic checklist
- Risks and contingency plan
- Post-launch metric review framework

## Guardrails
- Prioritize focus over channel sprawl.
- Make timeline realistic to team bandwidth.
- Include explicit contingency scenarios.