# Business Context

> Provides Business Model Canvas, Value Proposition Canvas, and TAM/SAM/SOM market analysis frameworks. Use when assessing Viability risk, sizing markets, mapping value propositions, conducting competitive analysis, or identifying market gaps.

- Skill: `shinpr/business-context-2` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add shinpr/business-context-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/shinpr/business-context-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: shinpr (https://skillmd.com/u/shinpr)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/shinpr/business-context-2

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# Business Context Analysis

## Purpose

Provide structured frameworks for understanding the business environment surrounding product decisions. These frameworks help assess **Viability risk** and identify Opportunities through market gaps.

## When to Use Each Framework

| Framework | Use When | Key Output |
|-----------|----------|------------|
| Business Model Canvas | A viability decision depends on cross-component business-model effects | Decision-relevant component map |
| Value Proposition Canvas | Designing value propositions that match user needs | Customer Profile + Value Map fit |
| Market Analysis | Understanding market size, competition, and trends | Market sizing, competitive positioning |

## Business Model Canvas (BMC)

Offers nine business-model components: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Inspect the components and interactions that can change the current viability decision; use a full canvas only when the whole model is the named output.

Use during Opportunity Discovery to understand business context and identify where Solutions must fit within the business model.

See `references/business-model-canvas.md` for the full framework and quality checklist.

## Value Proposition Canvas (VPC)

Designs value propositions by mapping Customer Profile (Jobs, Pains, Gains) to Value Map (Products & Services, Pain Relievers, Gain Creators). The goal is Problem-Solution Fit.

### Connection to OST

- **Customer Jobs** surface **Opportunities** (unmet jobs = opportunities)
- **Pains** generate **Hypotheses** about friction causes
- **Pain Relievers and Gain Creators** supply assumptions that may affect Value, Usability, Feasibility, or Viability depending on the claim being tested

See `references/value-proposition-canvas.md` for the full framework and fit assessment checklist.

## Market Analysis

Structures market research across: Market Size (TAM/SAM/SOM), Segmentation, Competitive Analysis, and Market Trends.

### Connection to Risks

- **TAM/SAM/SOM** validates Viability risk (market large enough?)
- **Competitive analysis** validates Value risk (can we differentiate?)
- **Market trends** inform whichever risk or timing decision their evidence can change
- **Market gaps** identify new Opportunities

See `references/market-analysis.md` for the full framework, research methods, and quality checklist.

## Key Principles

- **Evidence over assumption**: Market claims need cited data sources
- **Decision-relevant freshness**: Re-check market data when changed conditions can alter the current decision
- **Corroboration by consequence**: Add a second independent source when one source cannot support the claim's consequence
- **Business model fit**: Inspect the business-model components a Solution can materially affect