# Business Context

> Provides Business Model Canvas, Value Proposition Canvas, and TAM/SAM/SOM market analysis frameworks. Use when assessing Viability risk, sizing markets, mapping value propositions, conducting competitive analysis, or identifying market gaps.

- Skill: `shinpr/business-context` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add shinpr/business-context`
- Raw SKILL.md: https://api.skillmd.com/api/skills/shinpr/business-context/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: shinpr (https://skillmd.com/u/shinpr)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/shinpr/business-context

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# Business Context Analysis

## Purpose

Select the business evidence and framework needed to change a current Opportunity, Value, or Viability decision.

## When to Use Each Framework

| Framework | Use When | Key Output |
|-----------|----------|------------|
| Business Model Canvas | Understanding or designing the business model | 9-component business model map |
| Value Proposition Canvas | Designing value propositions that match user needs | Customer Profile + Value Map fit |
| Market Analysis | Understanding market size, competition, and trends | Market sizing, competitive positioning |

Read only the selected reference. Extract evidence rather than reproducing the framework:

- `references/business-model-canvas.md` for business-model fit and Viability dependencies
- `references/value-proposition-canvas.md` for jobs, pains, gains, and Problem-Solution Fit
- `references/market-analysis.md` for market size, segmentation, competition, trends, or gaps

## Key Principles

- Cite sources for market claims and label estimates or assumptions.
- Revalidate source age only when changed conditions can affect the current decision.
- Cross-check a claim when the decision depends on a contested estimate.
- Stop when additional business context cannot change the Opportunity or risk decision.