# Content Calendar

> Use to plan a 4-week content calendar across LinkedIn, blog, newsletter, and X. Produces a weekly theme, the assets per channel, owners, and a single quarterly narrative thread. Asks for the brand's pillar topics if not provided.

- Skill: `shyamw-cloud/content-calendar` (Agent Skill)
- Install (CLI): `npx skillmds@latest add shyamw-cloud/content-calendar`
- Raw SKILL.md: https://api.skillmd.com/api/skills/shyamw-cloud/content-calendar/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: shyamw-cloud (https://skillmd.com/u/shyamw-cloud)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/shyamw-cloud/content-calendar

---


# content-calendar

A content calendar is **not** a list of post ideas. It's a quarterly narrative split into weekly themes, where each week's assets reinforce each other across channels.

## Inputs to gather

- **Pillar topics** — 3-5 topics the brand wants to be known for. If missing, ask.
- **Channels in scope** — LinkedIn, blog, newsletter, X, YouTube, podcast?
- **Cadence** — posts per channel per week.
- **Quarterly narrative** — the one story you want the audience to walk away with at the end of the quarter.

## Output format

```
## Quarterly narrative
<one sentence: the story we want this quarter to tell>

## Pillar topics
1. <topic> — <one-line angle>
2. <topic> — <one-line angle>
3. <topic> — <one-line angle>

## 4-week calendar

### Week 1 — Theme: <theme>
| Channel | Asset | Hook | Owner | Repurpose from |
|---|---|---|---|---|
| Blog | <title> | <hook> | content-agent | — |
| Newsletter | <subject> | <opener> | content-agent | blog post |
| LinkedIn (Mon) | personal post | <hook> | linkedin-agent | blog excerpt |
| LinkedIn (Wed) | company post | <hook> | linkedin-agent | data point |
| LinkedIn (Fri) | personal post | <hook> | linkedin-agent | newsletter line |
| X (3x) | thread + 2 replies | <hook> | linkedin-agent | LinkedIn post |

### Week 2 — Theme: <theme>
[same shape]

### Week 3 — Theme: <theme>
[same shape]

### Week 4 — Theme: <theme>
[same shape]

## Production rules
- The blog drives every week. Everything else is a repurpose.
- Each week ends with a tie-back to the quarterly narrative.
- Reserve one slot per week for *reactive* content (industry news, customer story).
```

## Hard rules

- One theme per week. Don't try to cover three topics in five days.
- Repurposing is mandatory, not optional. The blog post becomes the newsletter, the LinkedIn post, and the X thread.
- Never schedule a post without a hook idea. "TBD" is a planning failure.
- Always leave one weekly slot unscheduled for reactive content.