# Qualify Lead

> Use when an inbound lead arrives or when prioritizing an outbound list. Produces a BANT or MEDDIC scorecard against the user's ICP, a verdict (qualified / nurture / disqualify), and a recommended next action. Asks for ICP definition if not provided.

- Skill: `shyamw-cloud/qualify-lead` (Agent Skill)
- Install (CLI): `npx skillmds@latest add shyamw-cloud/qualify-lead`
- Raw SKILL.md: https://api.skillmd.com/api/skills/shyamw-cloud/qualify-lead/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: shyamw-cloud (https://skillmd.com/u/shyamw-cloud)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/shyamw-cloud/qualify-lead

---


# qualify-lead

Lead qualification is a forecasting exercise: given what we know about this account/person, what's the probability they close in the next 90 days, and what's the right next move?

## Inputs to gather

- **ICP definition** — industry, company size, role, trigger event. If missing, ask first.
- **The lead** — company name, role, source, anything they said or filled in.
- **Framework preference** — BANT (default for SMB) or MEDDIC (default for mid-market+ deals).

## BANT scorecard

| Dimension | Score 0-3 | Evidence |
|---|---|---|
| **B**udget | | |
| **A**uthority | | |
| **N**eed | | |
| **T**imeline | | |

Score 0 = no signal, 3 = strong explicit signal. Total / 12.

## MEDDIC scorecard

| Dimension | Score 0-3 | Evidence |
|---|---|---|
| **M**etrics | what economic outcome are they targeting? | |
| **E**conomic buyer | identified? engaged? | |
| **D**ecision criteria | known? influenceable? | |
| **D**ecision process | mapped? timeline? | |
| **I**dentify pain | quantified? urgent? | |
| **C**hampion | found? coachable? | |

Score 0 = no signal, 3 = strong explicit signal. Total / 18.

## Verdicts

- **Qualified (≥ 75%):** Hand to AE. Recommend specific next step (discovery call, proposal, pricing convo).
- **Nurture (40-75%):** Add to a sequence aimed at the missing dimension. Re-evaluate in 30/60/90 days.
- **Disqualify (< 40%):** Do not pursue now. Note why; revisit only on a trigger event.

## Output format

```
## Verdict
<qualified | nurture | disqualify> — <one-line reason>

## Scorecard (<framework>)
<table>

## Score: X/Y (Z%)

## Gaps
- <missing dimension 1 and what would resolve it>
- <missing dimension 2 and what would resolve it>

## Recommended next action
<one specific action — meeting, sequence, intro request, etc.>

## CRM update
<paste-ready note for HubSpot/Salesforce>
```

## Hard rules

- Never invent budget, headcount, or stack info you don't have. Mark `[unknown]`.
- A high score on Need without a Decision Process is a *trap* — flag it.
- "They downloaded the whitepaper" is not Authority. Don't conflate engagement with intent.