# Build Business

> Stand up a complete one-person AI-agency / local-business operation in a project folder, driven by the user's answers. Operationalises the full 7-day "start a 1-person business with Claude" system — pick a market, target franchises, and build the three service pillars (database reactivation, reviews & referrals, speed-to-lead), then get clients with paid ads and a sales trainer — and merges proven startup/founder skill frameworks on top. Use ONLY when the user wants to BUILD A BUSINESS / agency / make money / get clients / find a market / create offers. Loaded by new-project's business branch (route a, new business). Not for projects that merely happen to be commercial — those link to an existing business profile instead.

- Skill: `skryx-l-a/build-business` (Agent Skill, multi-file: 22 files)
- Install (CLI): `npx skillmds@latest add skryx-l-a/build-business`
- Raw SKILL.md: https://api.skillmd.com/api/skills/skryx-l-a/build-business/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Skryx-L-A (https://skillmd.com/u/skryx-l-a)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/skryx-l-a/build-business

---


# build-business — the 7-day business system (ultraskill)

This sub-skill turns "I want to build a business" into a **ready-to-run operation inside a
project folder**, automatically, from the user's answers. It is the operational spine of
JP Middleton's *"How to start a 1-person business using Claude in 7 days"* system, with the
day structure, the 4-criteria market rubric, and **seven ready-to-run prompts** as concrete
project assets — plus merged frameworks from the best public founder/startup skill repos.

> **Honesty:** the source video is a funnel for a paid partnership program. Its revenue/result
> claims (e.g. "92% conversion", "$5 leads", "$25M business") are **unverified marketing** —
> present them as such. The **framework, prompts, tools, and motion are concrete and
> reusable**, and that is what this skill operationalises.

---

## What it builds (the deliverables)
When loaded, after grilling the business inputs, this skill produces (into the project):
- `MARKET.md` — the chosen market + the 3 researched candidates scored on the 4 criteria.
- `SHIP.md` — the target ICP: top franchise/network brands + the Facebook referral motion.
- `prompts/` — the **7 ready-to-run prompts** (below), pre-filled with the user's inputs.
- `pillars/reactivation.md`, `pillars/reviews-referrals.md`, `pillars/speed-to-lead.md` —
  the three sellable service systems, generated for this market.
- `acquisition/ads.md` — the Facebook Ad Library analysis loop + ad anatomy.
- `sales/trainer.md` + `sales/seven-step-framework.md` — the sales trainer (drill + review).
- `OFFER.md` — the packaged offer + pricing (merged from Hormozi value-equation framework).
- A `build-business` set of project sub-agents (see `SUBAGENT_GENERATION.md`).

---

## Grill these business inputs first (fold into the DoR)
1. **Your situation** — experience, connections (family/friends), available budget for tools.
2. **Market** — do you have a lean already, or should Day-1 research pick it?
3. **Country** + approximate market size (Day-2 input).
4. **Business/brand name** (real or placeholder) for the campaign assets.
5. **Primary service / offer** focus (e.g. weight-loss, TRT) and the desired conversion
   action (e.g. "book a free in-person consultation").
6. **Raffle/incentive** to use in reviews & referrals (e.g. $1,000 gift card, free year).
7. **Delivery stack** — how the SMS/email automations actually run (CRM/GHL/n8n/Twilio/etc.)
   and what the user already has (→ environment readiness).
8. **Goal** — first client / first $X month / replace a job — sets the phase plan.

## The 7-day flow (each day = a file in `system/`)
- **Day 1 — Choose your market** → `system/day-1-market.md` (+ `rubrics/market-criteria.md`).
- **Day 2 — Choose your ship (ICP/franchises)** → `system/day-2-ship.md`.
- **Day 3 — Pillar 1: Database reactivation** → `system/day-3-reactivation.md`.
- **Day 4 — Pillar 2: Reviews & referrals** → `system/day-4-reviews-referrals.md`.
- **Day 5 — Pillar 3: Speed-to-lead** → `system/day-5-speed-to-lead.md`.
- **Day 6 — Get clients with paid ads** → `system/day-6-paid-ads.md`.
- **Day 7 — Sales trainer** → `system/day-7-sales-trainer.md`.

Run them in order; each builds an asset the next depends on. The user can do "just a few
hours a day" — but you (the agent) generate the assets in one pass from their answers, then
they execute.

## The 7 prompts (the reusable asset)
Stored, ready-to-run and pre-filled, in `prompts/`:
1. `prompts/1-market-picker.md` — deep research → 3 markets vs. 4 criteria (uses the rubric).
2. `prompts/2-ship-finder.md` — top-10 franchise/network brands, real names only.
3. `prompts/3-reactivation.md` — full SMS+email database-reactivation campaign.
4. `prompts/4-reviews-referrals.md` — SMS+email reviews+referrals with raffle + 1–5 routing.
5. `prompts/5-speed-to-lead.md` — 5-message instant nurture sequence.
6. `prompts/6-ad-analyzer.md` — break competitor Facebook ads into winning patterns.
7. `prompts/7-sales-trainer.md` — 7-step sales framework, drill + review modes.

## Merged frameworks (layered on top — see `merged/`)
- **`merged/startup-backbone.md`** — idea→Series-A sequencing (Lean Canvas, Business Model
  Canvas, validation, 13-week cash model) from `bwerneckm/startup-skills`.
- **`merged/offer-and-economics.md`** — Hormozi value-equation offer creation, unit
  economics (CAC/LTV/payback), pricing, n8n automation from `mfwarren/entrepreneur-claude-skills`.
- **`merged/gtm-and-outreach.md`** — go-to-market plans, outreach templates, competitor
  intel, CRO from `ognjengt/founder-skills` + tier-2/3 picks.
- **`merged/SOURCES.md`** — every source repo, what was taken, and the merge rationale.

## Hard rules for this skill
- **Decisiveness over perfection** (the system's core thesis): pick a market and move within
  a week; don't rabbit-hole research.
- **Flag marketing claims as unverified.** Never repeat the video's numbers as fact.
- **Compliance:** SMS/email reactivation must respect consent / opt-out / TCPA-GDPR rules —
  add an opt-out line to every generated SMS, and note consent requirements in each pillar.
- **No real customer PII** committed to a public repo.
- **Environment readiness:** the automations need a delivery stack (CRM/n8n/Twilio/email) and
  API keys — flag what's missing, offer install, ask the user to connect accounts/keys.

