# Neue Klasse

> Executive automotive strategy deck in the visual language of BMW Group / bmw.com: precise, technical, confident, premium. Structured grids, restrained colour, a motorsport tricolour signature, charts/matrices/journey maps/timelines. Use for premium automotive product & transformation strategy.

- Skill: `slidespeak/neue-klasse` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add slidespeak/neue-klasse`
- Raw SKILL.md: https://api.skillmd.com/api/skills/slidespeak/neue-klasse/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: SlideSpeak (https://skillmd.com/u/slidespeak)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/slidespeak/neue-klasse

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# Neue Klasse — Authoring Guide

An executive automotive strategy deck at the bar of BMW Group corporate communications. Precise, technical, confident. Every slide is purpose-built for its content; the deck balances dense, structured information slides with a few that breathe.

## Action titles, not topics

Every content slide's title is a complete-sentence claim, never a topic label. Read top to bottom, the titles alone carry the argument.

- Wrong: "Customer expectations"
- Right: "Premium customers expect the vehicle to fit naturally into their lives."

## The motorsport tricolour is the signature

A thin three-segment bar (blue / cyan / red) appears in the masthead of every slide and as the accent on section markers, numerals and timeline nodes. It is the one recurring brand gesture. Never expand it into decoration; it stays a precise mark.

## Density is a layout choice, never a type size

Vary the layout register across the deck. Type always stays readable (≈14–20px body). When a slide carries a lot, use a richer structure (multi-column grid, matrix, journey table, timeline) — never shrink the text.

- Editorial register: `cover`, `closing` — one idea, large type, air.
- Balanced register: `principles`, `focus`, `matrix`, `comparison` — a title, one structured exhibit, a so-what.
- Data-dense register: `expectations`, `journey-map`, `benefit-table`, `operating-model`, `roadmap` — several organised zones, readable type, footnotes.

## Colour discipline

- White ground on content slides; charcoal (#16181D) on cover, section markers and closing.
- BMW blue (#0066B1) is the single accent: highlighted data, numerals, key markers. Cool blue (#2E9BD6) is a secondary tint only.
- Red appears only inside the tricolour mark and on negative deltas. Never a second accent.
- Hairlines (#DCE0E5) for rules and gridlines.

## Voice

- Lead with the conclusion. Confident, engineered, free of hedges.
- Sentence case everywhere. No tracked-out caps.
- If a slide could appear on a generic SaaS landing page, it is wrong for this deck.