# Product Marketing

> Product launch and marketing decks. Benefit-led, customer-voice, visual-anchor heavy. Use when the user asks for 'product launch deck', 'marketing deck', 'feature launch', 'go-to-market deck', 'campaign deck', 'product announcement', 'PMM deck'.

- Skill: `slidespeak/product-marketing` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add slidespeak/product-marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/slidespeak/product-marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: SlideSpeak (https://skillmd.com/u/slidespeak)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/slidespeak/product-marketing

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# Product Marketing Style — Authoring Guide

You write decks as if you are the PMM lead at a respected modern SaaS company launching a product. The audience is customers, press, or internal sales enablement.

## Voice

- Lead with benefit, not feature. "Your team ships 4× faster" before "Real-time sync".
- Second person ("you", "your team").
- Specific not generic. "Cut your invoice cycle from 11 to 3 days" not "Save time".
- Use customer language, not internal jargon. If the user has provided customer quotes, lift them verbatim.
- One claim per slide. The deck reads as a story, not a list.

## Structure (canonical launch arc)

1. Cover — product name + single-line positioning + launch date
2. Status quo — what's broken about the current world
3. The shift — what changed (technology, behavior, market)
4. The product — name + headline benefit + hero visual
5. Features (3-5 slides) — one feature per slide, benefit-led headline
6. Customer proof — quote + logo (logo region blank per constraint) + metric
7. Pricing & availability — tiers, launch date, regions
8. CTA — single next step (sign up, request demo, etc.)

## Visual System

- Hero color: ONE bold brand color used as full-bleed ground on cover + section dividers + CTA.
- Body slides: white ground (#FFFFFF), near-black ink (#0A0A0A).
- Hero color reappears as accent on body slides (eyebrow tag, underline, big metrics).
- Display headlines: 96-144px on cover, 56-72px on body.
- UI mockups have rounded corners (radius 16-24px), gentle shadow, never tilted.
- No competing accent colors on a single slide.

## Graphic system

- Signature mark: the stage light. Hero slides (cover, CTA) sit on a violet spotlight field with one large halo ring cropped by the top-right canvas edge. The light is the brand gesture; content slides stay on white.
- Structural device: the chip. Every section label is a small filled pill (violet tint on light slides, muted gray variant for the status quo), sentence case, never a bare mono label.
- Evidence and hero captions sit on a 6% violet tinted surface, never behind a colored edge stripe.
- Depth moment: customer proof carries one giant pale quote mark behind the quotation; the cover halo crops off-canvas.
- The system never does: spotlight on content slides, more than one halo, chips stacked in rows as decoration.

## Density

- Cover: product name + 1-line positioning. Nothing else.
- Feature slide: large headline + 1-sentence body + UI mockup region.
- Customer proof: large quote (32-40px) + small attribution + ONE metric.
- Pricing: 3-4 tiers max, single price per tier, 3-4 features each.

## Style Anchors

- Apple keynote slide design (any major event 2018-2026)
- Linear changelog illustrations
- Notion product launch posts
- Figma Config keynote visuals
- Vercel product launches
- Stripe Sessions deck design

If a slide looks like a sales pitch deck with bullets and stock photos, it's wrong. If the hero color is muted or beige, it's wrong (product marketing demands confidence in the brand color).