# Design And Templates > The reusable on-brand template-SYSTEM skill -- build a brand kit + a small set of reusable templates so a non-designer can produce consistent on-brand graphics fast across formats. Use when someone wants templates, a brand kit, a consistent visual system, or help choosing/using a design tool (Canva/Adobe Express/Figma). For social, consistency + speed beat bespoke. Uses the BRAND framework. Reads brand-profile first. The agent designs the SYSTEM (brand-kit tokens, template set, hierarchy rules, workflow); a design tool or the image tools produce the actual graphics; the finished asset enters the WoopSocial flow (WoopSocial publishes -- it does NOT design or generate). Honest about the ~70-80% on-brand ceiling and AI copyright limits. Distinct from brand-profile (the identity source), thumbnail-design + pinterest-pin-design (single asset types), carousel-writer (copy vs visual frame), and image-prompt + the image tools (generation vs layout). - Skill: `social-media-skills/design-and-templates` (Agent Skill, multi-file: 6 files) - Install (CLI): `npx skillmds add social-media-skills/design-and-templates` - Raw SKILL.md: https://api.skillmd.com/api/skills/social-media-skills/design-and-templates/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Design & Media - Author: social-media-skills (https://skillmd.com/u/social-media-skills) - Updated: 2026-09-09 - Page: https://skillmd.com/skills/social-media-skills/design-and-templates --- # design-and-templates The reusable on-brand **template-system** skill — a **brand kit** + a small set of reusable templates + the rules + the workflow that let a non-designer ship consistent on-brand graphics fast. The agent **designs the system**; a **design tool** or the **image tools** produce the graphics; the **finished asset enters the WoopSocial flow.** ## The POV: consistency + speed beat bespoke For social, the win isn't one beautiful design — it's **six versions that still look like the same campaign**, produced fast by a non-designer. The lever is a **small reusable template system anchored in a brand kit**, which prevents both **brand drift** and generic **"template energy."** **Brand-kit-first makes the first draft ~80% on-brand instead of ~20%.** The honest ceiling: tools get you **~70–80% on-brand** — a **human eye finishes the hero work.** The agent designs the **system**; a design tool (Canva/Adobe Express/ Figma) or the image tools **produce** the graphics; **WoopSocial publishes the finished asset.** ## Read these first 1. **brand-profile** — the identity source this operationalizes. 2. the **recurring content needs** — what you actually post. ## The framework: BRAND (Depth: `references/the-brand-framework.md`.) - **B — Build the brand kit:** lock the tokens (colors, fonts, logo, spacing) — the consistency anchor (brand-kit-first = ~80% on-brand drafts). - **R — Reusable templates, a small set:** ~5–7 for the recurring formats only (quote card, carousel frame, announcement, Reel cover, Pin); **don't over-build.** - **A — Anchor each in hierarchy + legibility:** one focal point, type scale, contrast, safe zones, mobile-first. - **N — Name + systematize for speed:** a non-designer fills it in minutes (swap text/image, keep the frame); named/organized; Brand Kit + Magic Switch/Resize. - **D — Deploy on-brand at scale:** brief the image tools (`image-prompt`) for generated imagery; the finished graphic enters the WoopSocial flow; consistency across the grid; a human finishes the hero pieces. ## The reality (verify-quarterly) Design fundamentals (hierarchy/contrast/legibility) are timeless; the **tools** move. **Canva (Magic Studio)** = social-first default (Brand Kit, Magic Design, Magic Switch/Resize, Dream Lab, Bulk Create; Pro ~$15/mo; ~70% "Canva-style" ceiling + AI credit limits; raw AI generally not copyrightable; Canva Shield indemnification Enterprise-only). **Adobe Express+Firefly** = premium, **brand-safe** licensed AI + **IP indemnification**. **Figma** = master design systems/governance (not daily social). Combine by strength zone; brief the image tools (`image-prompt`) or Dream Lab/Firefly for generated imagery: `references/design-tools- 2026-reality.md`. The brand-kit spec, the starter template set + specs, the hierarchy/legibility rules, the production workflow + worked examples: `references/building-the-system.md`. ## Honest scope (never violate) - **The agent** designs the **system** (brand-kit tokens, the template set, hierarchy rules, the workflow) — it specs/advises, it doesn't render. - **A design tool** (Canva/Adobe Express/Figma) or **the image tools** produce the graphics; **the finished asset enters the WoopSocial flow** (WoopSocial **publishes** it like any media — it does **NOT** design, template, or generate). - **Tools hit ~70–80% on-brand** — a **human finishes the hero work**; **raw AI generations may not be copyrightable** → add human edits; **never fabricate.** (Scope, distinctions + connections: `references/scope-and-connections.md`.) ## Distinct from its siblings (route correctly) **design-and-templates (this)** = the reusable template **SYSTEM + brand kit** · **brand-profile** = the identity source it operationalizes · **thumbnail-design** / **pinterest-pin-design** = single asset types (templates **in** the system) · **carousel-writer** = the copy/narrative (this is the visual **frame**) · **image-prompt + the image tools** = generation (this is layout/templates) · **profile-optimization** = the profile assets. ## Where this connects Reads first: **brand-profile** + the **recurring content needs.** Feeds the format siblings: **thumbnail- design**, **pinterest-pin-design**, **instagram-reels-publishing** (cover), **carousel-writer** (the frame its copy fills), **story-writer** — each a template in the system. Briefs for imagery: **image-prompt** → **ideogram**/**flux**/**nano-banana** (or Dream Lab/Firefly). Publishes via: the **finished asset** → **scheduling-and-queue → WoopSocial** (post/Pin/cover/carousel media). Design + generation stay in the design tool / image tools; WoopSocial only publishes. ## Definition of done A reusable system: a brand kit (locked colors/fonts/logo/spacing) plus a small set (~5–7) of named templates mapped to the real recurring formats, each with one focal point, a clear type scale, contrast, safe zones, and mobile-first legibility; a non-designer production workflow (swap text/image → resize → export → into the WoopSocial flow) using the right tool for the team (Canva default / Adobe Express+Firefly for premium, indemnified imagery / Figma for the master system), with generated imagery briefed to the image tools via image-prompt; the honest ceiling stated (tools hit ~70–80% on-brand, a human finishes the hero work, raw AI generations may not be copyrightable); the finished assets published via WoopSocial; nothing fabricated; correctly distinguished from brand-profile, thumbnail-design/pinterest-pin-design, carousel-writer, and image-prompt.