# Content Calendar Codex

> Creates monthly social media content calendars for SMB clients in Codex. Use when planning a month of posts, selecting content pillars, platform mix, formats, hooks, objectives, and visual directions saved to context/content-calendar.md.

- Skill: `stevenflanagan1/content-calendar-codex` (Agent Skill)
- Install (CLI): `npx skillmds@latest add stevenflanagan1/content-calendar-codex`
- Raw SKILL.md: https://api.skillmd.com/api/skills/stevenflanagan1/content-calendar-codex/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: stevenflanagan1 (https://skillmd.com/u/stevenflanagan1)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/stevenflanagan1/content-calendar-codex

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# Content Calendar For Codex

Build a monthly content plan from `context/brand-style.md`, goals, events, and recent performance.

## Inputs

Read if present:

- `context/brand-style.md`
- `context/best-performers.md`
- `context/upcoming-events.md`
- `context/compliance-rules.md`
- Existing `context/content-calendar.md`

Ask for missing essentials: month, platforms, posting frequency, goals, offers, launches, events, and constraints.

## Planning Rules

Balance:

- Education
- Proof and trust
- Behind the scenes
- Product/service spotlight
- Community and conversation
- Offer or conversion
- Founder/point-of-view content

Do not overfill the calendar with direct selling. Match platform-native behavior.

Use prior performance if available:

- Repeat proven pillars and formats from `context/best-performers.md`.
- Reduce formats that consistently underperformed.
- Turn high-save educational posts into carousels or short videos.
- Turn high-comment opinion posts into Threads, X, or LinkedIn prompts.

Recommended default mix for SMBs unless brand context suggests otherwise:

- 35% education/useful advice
- 20% proof, case studies, testimonials, or results
- 15% product/service spotlight
- 15% behind the scenes or founder POV
- 10% community/conversation
- 5% direct offer

## Output

Save `context/content-calendar.md`:

```text
# Content Calendar - [Month]

## Strategy
Goals:
Platforms:
Posting cadence:
Pillar mix:
Campaigns/events:

## Calendar
| Date | Platform | Pillar | Format | Topic | Angle | Objective | Caption brief | Visual direction | CTA | Status |
|---|---|---|---|---|---|---|---|---|---|---|
```

End with approval questions: what to keep, cut, move, or add.

Do not write full captions in the calendar. Write a useful caption brief and visual direction so the specialist skills have clean inputs.