# Bridgebound In Market 20

> Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.

- Skill: `swan-gtm/bridgebound-in-market-20` (Agent Skill)
- Install (CLI): `npx skillmds@latest add swan-gtm/bridgebound-in-market-20`
- Raw SKILL.md: https://api.skillmd.com/api/skills/swan-gtm/bridgebound-in-market-20/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: swan-gtm (https://skillmd.com/u/swan-gtm)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/swan-gtm/bridgebound-in-market-20

---


# BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)

## Adjacent Vendors (7 Triggers)

1. **Recently Purchased Adjacent Vendor (Channel Partner)** - New tech stack addition
2. **Current Customers of Adjacent Vendor (Non-Channel Partner)** - Complementary tools
3. **In-Cycle with Adjacent Vendor (Channel Partner)** - Active evaluation
4. **Engaged with Adjacent Vendor's Company Page** - Vendor interest
5. **Followers of Adjacent Vendor's Company Page** - Following adjacent tools
6. **Engaged with Adjacent Vendor's Employees** - Employee engagement
7. **Mutual Connections with Adjacent Vendor's Employees** - Shared network

---

## Competitors (9 Triggers)

8. **Competitor's Churned Customers (Left a Negative Review)** - Unhappy churners
9. **Competitor's Churned Customers (Through Disintegration)** - Forced churn
10. **Competitor's Customers (Through Competitor's Website)** - Identified users
11. **Competitor's Customers (Through Integration)** - Integration data
12. **In-Cycle with Competitors (Through Word of Mouth)** - Active evaluation
13. **Engaged with Competitor's Company Page** - Competitor interest
14. **Followers of Competitor's Company Page** - Following competitors
15. **Engaged with Competitor's Employees** - Employee engagement
16. **Mutual Connections with Competitor's Employees** - Shared network

---

## Time-Based (4 Triggers)

17. **Annual Event (Ex. Taxes)** - Recurring annual needs
18. **Regular Event (Ex. Olympics)** - Periodic events
19. **Seasonal Needs (Ex. Summer for HVAC)** - Seasonal demand
20. **Act of God (One-Time Event)** - Unexpected events

---

## Competitor Displacement Template

```
Just saw your review of {{competitor}}...

We researched and tested 3 alternatives (that don't suck).

Shall I send the report to you?

Cheers,
[Name]
```

---

## Adjacent Vendor Play

**Logic:** If they bought Tool A, they likely need Tool B

**Examples:**
- Bought Salesforce → Need Salesforce add-ons
- Bought HubSpot → Need marketing automation
- Bought Snowflake → Need data tools

**Timing:** 2-4 weeks after adjacent vendor purchase

---

## Combines with

| Skill | Why |
|-------|-----|
| `buying-signals-6` | Tech stack change signal |
| `clay-buying-signals-5` | Detect tech changes in Clay |
| `gtm-plays-11` | Play #8 (Bad Reviews) |
| `cold-email-templates-34` | Competitor switch templates |

## Example prompts

```
Build a campaign targeting companies that just purchased Salesforce.
```

```
How do I find churned customers from my competitor on G2?
```

```
Create an outreach strategy for trigger #17 (Annual Event) targeting tax season.
```


---

_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_