# Cold Email Templates 34

> Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.

- Skill: `swan-gtm/cold-email-templates-34` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add swan-gtm/cold-email-templates-34`
- Raw SKILL.md: https://api.skillmd.com/api/skills/swan-gtm/cold-email-templates-34/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: swan-gtm (https://skillmd.com/u/swan-gtm)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/swan-gtm/cold-email-templates-34

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# Cold Email Templates Library (34 Templates)

Quick reference for cold email templates. For full templates, see reference files below.

## Template Categories

| Category | Count | Details |
|----------|-------|---------|
| First Touch | 23 | [references/first-touch.md](references/first-touch.md) |
| Follow-Up | 4 | [references/follow-up.md](references/follow-up.md) |
| Re-Engagement | 4 | [references/re-engagement.md](references/re-engagement.md) |

## Key Template Principles

1. **Lead with pain not features**
2. **Keep qualification simple** (deeper on calls)
3. **Personalize to person not just company**
4. **Use specific social proof numbers** ("47% increase" not "significant improvement")
5. **Soft CTAs work better** ("worth a look?" vs "book a call")
6. **Multi-channel coordination** (email + LinkedIn + ads)
7. **Humor reduces tension**
8. **Timing matters** (new role signals peak at days 14-45)
9. **Value-first before asking**

## Top Performing Templates

| Template | Use Case | Reply Rate |
|----------|----------|------------|
| #4 NCAA Games Hook | Sports timing | >10% |
| #20 New Exec | First 90 days | 8-12% |
| #22 Do the Math | ROI-focused | 8-10% |
| #27 Nooks SDR | Follow-up | 6-8% |
| #31 No-Oriented | Re-engagement | 10-15% |

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## Combines with

| Skill | Why |
|-------|-----|
| `cold-email-4-sequence` | Plug templates into sequence structure |
| `personalization-hooks` | Add hooks to any template |
| `email-writing-frameworks` | Understand framework behind each template |
| `buying-signals-6` | Match template to signal |

## Example prompts

```
Give me 3 templates for following up with website visitors.
```

```
Which template works best for prospects who just got funding?
```

```
Adapt template #20 (New Exec) for a CMO at a fintech company.
```


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_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_