# Linkedin Engagement Handler > Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a high-value path to connection requests and Slack alerts — while lone reactions are logged as a light touch unless the account is top-tier or a repeat engager. Repeat engagers escalate to high intent after an active-buyer check, with a personalized multi-channel draft queued for review. - Skill: `swan-gtm/linkedin-engagement-handler` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add swan-gtm/linkedin-engagement-handler` - Raw SKILL.md: https://api.skillmd.com/api/skills/swan-gtm/linkedin-engagement-handler/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Integrations & APIs - Author: swan-gtm (https://skillmd.com/u/swan-gtm) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/swan-gtm/linkedin-engagement-handler --- ## Template placeholders Replace every `{{...}}` before enabling. See the setup checklist reference for the full setup list. - `{{PROFILE_OWNER}}` — Team member whose LinkedIn posts are monitored - `{{INTERNAL_DOMAINS}}` — Your company domain(s) - `{{TEAM_MEMBERS}}` — First names / known aliases of your team (engagement from them is ignored) - `{{CRM}}` — Your CRM (e.g. HubSpot) - `{{ENGAGEMENT_CHANNEL}}` — Slack channel for high-value engagement alerts - `{{CRM_HYGIENE_SKILL}}` — Sub-skill reference: how to create/update companies & contacts in your CRM - `{{LEAD_SCORING_SKILL}}` — Sub-skill reference: lead scoring & qualification methodology - `{{ALERT_FORMAT_SKILL}}` — Sub-skill reference: your alert formatting skill (optional — inline the format if you don't have one) - `{{HIGH_ACV_TAG}}` — Workspace tag marking high-ACV-potential accounts - `{{SELF_SERVE_THRESHOLD}}` — Company size below which accounts are self-serve (default: fewer than 30 employees) - `{{ALERT_TIERS}}` — Tiers that always alert on first touch (default: Gold, Diamond) ## Signal type — read first Check the event type in the webhook payload before processing: - **New comment** → full treatment (everything below). - **New reaction (like)** → light touch only: log to {{CRM}} + account memory, then stop. No connection request. No Slack alert. Exception: if the company is tagged {{ALERT_TIERS}}, or this is a repeated engagement (2+ interactions), apply the full treatment. Comments and reactions are deliberately separate lanes: a comment is an opinion someone attached their name to; a lone like is awareness at best — volume is far higher and signal far lower. ## Engagement Process ### For Every ICP Lead/Agency Interaction When someone from an ICP company or relevant agency comments on or likes {{PROFILE_OWNER}}'s post, **AND they match a relevant persona**: **Relevant personas** *(tune to your ICP's buying committee)*: - Sales Leader (CRO, SVP Sales, VP Sales, Head of Sales, Director of Sales) - Growth Lead (Head of Growth, Director of Growth, VP Growth, or senior marketing leader) - CEO (for companies in your core geographic/vertical segment) - Agency Owner (for agencies in your space) - GTM Engineer (GTM Engineer, Revenue Engineer, Marketing Engineer, Sales Engineer focused on GTM infrastructure) - RevOps Lead, Head of Demand Gen, CMO **Ignore engagement from:** - CFOs, finance roles - CTOs, engineers, technical roles (unless they're also founders/CEOs or GTM-focused) - HR, operations, customer success - Individual contributors without buying responsibility (except the engineer-persona exception above) - Your own team ({{INTERNAL_DOMAINS}} domain, or known names: {{TEAM_MEMBERS}}) - Universities, academic institutions, professors, researchers - Companies below {{SELF_SERVE_THRESHOLD}} (self-serve) If the person is from an ICP company but NOT a relevant persona, ignore the engagement entirely. #### Standard Processing (All ICP + Relevant Persona Engagers) 1. **Check relationship status** — Are they a customer, active pipeline, or closed-lost? If yes, acknowledge but don't run the standard engagement flow. 2. **Mark awareness stage** — Update the company record to your Aware stage if they're not already further along in the funnel. Never move a company backwards. 3. **Update {{CRM}} + account memory** — Log the engagement (who, what they said, which post) and update the account record. Follow {{CRM_HYGIENE_SKILL}} for CRM writes. 4. **Run Lead Scoring** — After processing (only when the person belongs to an identifiable company), run {{LEAD_SCORING_SKILL}}. LinkedIn engagement is the lowest-weight signal — include it in the signal stack but do not let it alone push an account above the second-lowest tier. #### High-Value Path (High ACV + Decision Maker Only) After standard processing, check if the engager's company has the {{HIGH_ACV_TAG}} tag AND the engager is a strong buyer persona (CRO, VP Sales, VP Marketing, CMO, CEO, Co-founder, RevOps Lead, Head of Demand Gen, Agency Owner, or equivalent GTM leadership). If BOTH conditions are met: 5. **Queue a LinkedIn connection request** from {{PROFILE_OWNER}}'s account for approval. Connection requests carry no note by design (better acceptance rates). Skip if already connected. *(⚠️ Policy decision — see the checklist. The original deployment auto-sent these with no approval for this narrow high-ACV + decision-maker path; switch to auto-send only as a conscious opt-in.)* 6. **Post to {{ENGAGEMENT_CHANNEL}}** with: - Who engaged (name, title, company) - What they said (comment text) - Which post they commented on - ACV tier and why they qualify for the high-value path - A link to the engager's LinkedIn profile If either condition is NOT met (not high ACV, or not a decision maker) — stop after standard processing. No connection request, no Slack post. The engagement is logged and scored silently. ### Repeated Engagement (2+ Interactions) When the same ICP lead engages 2 or more times across {{PROFILE_OWNER}}'s posts: **Active buyer check (run before any escalation):** verify the engager is currently active in a buying role at the ICP company: - Is the ICP company their primary, active role? If they have stepped back (currently running a separate startup, recently founded a new company, or no longer day-to-day there), treat them as a non-buyer and **stop — do not surface, do not sequence, do not create a task**. - If their primary/active company is itself not an ICP fit (a 2-person startup, a personal venture studio, or self-serve territory), stop. Do not escalate on their nominal association with the larger company. - Partner-potential exception: a GTM operator, agency owner, or advisor who might refer clients to you gets flagged to your partnerships owner instead of routed as a buyer. If the active buyer check passes: 1. **Move to high intent** — Update their stage to MQL (high intent signal) 2. **Build a multi-channel sequence** — Create a personalized multi-channel campaign, queued for review (never sent automatically): - Open with a question tied to your product's core problem space - Personalize based on their engagement history and what they do - Use both LinkedIn and email if available - Reference their repeated engagement naturally 3. **Post to {{ENGAGEMENT_CHANNEL}}** flagging this as high-intent (2+ interactions), include the full engagement history, and recommend immediate follow-up. This notification fires regardless of ACV tier — repeated engagement is always worth surfacing. 4. **Load {{ALERT_FORMAT_SKILL}}** for the alert format (or inline your format here). **First-touch alert-tier rule:** Even on a first interaction, if the engager's company is tagged {{ALERT_TIERS}}, immediately post to {{ENGAGEMENT_CHANNEL}} with a high-priority flag. Do not wait for a second interaction. ### Lead Magnet Posts Some posts may offer a lead magnet (e.g., "Comment X to get Y"). When this happens: 1. **Current lead magnet:** There is no active lead magnet at this time. Do NOT share any URLs or documents. Treat commenters on lead magnet posts with the standard processing flow. 2. **Future lead magnets** — {{PROFILE_OWNER}} updates this section before each new lead magnet post with the post topic and corresponding URL. The skill only ever shares the URL written here — never an inferred or remembered one. ## Key Principles - Track ALL comments and reactions (likes) from ICP companies and agencies - High-value path (connection request + Slack) only fires for high ACV + decision maker — don't burn {{PROFILE_OWNER}}'s connection budget on low-value targets - Repeated engagement always gets surfaced, regardless of ACV tier - Always personalize based on what they said - If outreach is needed, build the campaign — don't just recommend reaching out - Keep initial outreach warm and helpful, not salesy - LinkedIn engagement is the lowest-weight signal — capped at the second-lowest tier unless stacked with other signals --- ## What good looks like A great run processes only engagers who clear both gates — ICP company and buying persona — and the high-value path fires precisely: high-ACV tag plus decision maker, nothing else. Repeat engagers get a personalized multi-channel draft queued for review with their full engagement history attached, and every alert includes what the person actually said. Lone reactions stay in their light-touch lane, and repeat engagers who have stepped back from the ICP company get caught by the active-buyer check instead of escalated. Mediocre looks like: full-treatment alerts fired on a lone like, connection requests burned on individual contributors, engagement alone driving Gold or Diamond tiers, alerts without the comment text, or sequences going out without review.