# Strategy Consulting Prompts > Generate institutional-grade business strategy prompts using 12 named consulting frameworks (McKinsey TAM analysis, Bain competitive landscape, consumer researcher persona segmentation, Goldman Sachs industry trends, Harvard SWOT + Porter's Five Forces, Fortune 500 pricing strategy, CSO go-to-market plan, CX strategist journey mapping, VP Finance unit economics, Deloitte risk assessment, global expansion strategy, McKinsey executive synthesis). Use when the user wants to size a market, map competitors, build personas, analyze trends, price a product, plan a GTM, model financials, assess risk, enter a new market, or synthesize strategy for the CEO. Triggers on "market sizing", "TAM", "competitive analysis", "customer personas", "industry trends", "SWOT", "Porter's Five Forces", "pricing strategy", "go-to-market", "GTM", "customer journey", "unit economics", "CAC LTV", "risk assessment", "market entry", "expansion strategy", "executive summary", "strategy prompt", or any request to run a consulting-style analys - Skill: `talgacapri/strategy-consulting-prompts` (Agent Skill) - Install (CLI): `npx skillmds@latest add talgacapri/strategy-consulting-prompts` - Raw SKILL.md: https://api.skillmd.com/api/skills/talgacapri/strategy-consulting-prompts/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: talgacapri (https://skillmd.com/u/talgacapri) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/talgacapri/strategy-consulting-prompts --- # Strategy Consulting Prompts Twelve institutional-grade frameworks for business strategy analysis. Each is a pre-built prompt persona that turns Claude into a named consulting expert. Pick the right framework, fill in the user's inputs, and output a ready-to-run prompt. --- ## The 12 Frameworks | # | Framework | Persona | Best For | |---|-----------|---------|----------| | 1 | Market Sizing & TAM Analysis | McKinsey Market Analyst | Sizing a market before entering or fundraising | | 2 | Competitive Landscape Deep Dive | Senior Bain & Company Strategist | Mapping competitors and finding white space | | 3 | Customer Persona & Segmentation | World-Class Consumer Researcher | Building deep customer segments | | 4 | Industry Trend Analysis | Goldman Sachs Senior Analyst | Understanding macro and micro forces shaping the sector | | 5 | SWOT + Porter's Five Forces | Harvard Business School Professor | Full structural analysis of competitive position | | 6 | Pricing Strategy Analysis | Fortune 500 Pricing Consultant | Setting price tiers, discounting logic, and revenue scenarios | | 7 | Go-To-Market Strategy | CSO Who Launched 20+ Products | Building a full GTM plan with channels, KPIs, and quick wins | | 8 | Customer Journey Mapping | Top Customer Experience Strategist | Mapping every stage from awareness to churn | | 9 | Financial Modeling & Unit Economics | VP of Finance at a High-Growth Startup | CAC, LTV, projections, burn, and break-even | | 10 | Risk Assessment & Scenario Planning | Deloitte Risk Management Partner | Identifying and mitigating 15 risks across categories | | 11 | Market Entry & Expansion Strategy | Global Expansion Strategist | Planning entry into a new geography or segment | | 12 | Executive Strategy Synthesis | Senior McKinsey Partner | Synthesizing everything into a CEO-ready recommendation | --- ## How to Use This Skill ### Step 1: Identify the user's goal | User says... | Recommend | |---|---| | "Size this market" / "What's the TAM?" | #1 McKinsey TAM Analysis | | "Who are our competitors?" / "Map the landscape" | #2 Bain Competitive Dive | | "Build customer personas" / "Segment our users" | #3 Consumer Researcher | | "What trends are shaping [industry]?" | #4 Goldman Trends | | "Run a SWOT" / "Porter's Five Forces for us" | #5 Harvard SWOT + Porter's | | "How should we price this?" / "What tiers?" | #6 Fortune 500 Pricing | | "Build the GTM plan" / "How do we launch this?" | #7 CSO GTM | | "Map the customer journey" / "Where do users drop off?" | #8 CX Journey Map | | "What's our unit economics?" / "Model the financials" | #9 VP Finance Model | | "What are our risks?" / "Scenario plan this" | #10 Deloitte Risk | | "How do we expand into [market]?" / "Market entry plan" | #11 Global Expansion | | "Synthesize everything for the CEO" | #12 McKinsey Synthesis | ### Step 2: Collect user inputs Ask only for what that specific framework needs. Inputs per framework: - **#1 McKinsey TAM:** Industry/product description, target customer, geography - **#2 Bain Competitive:** Industry/company description - **#3 Consumer Researcher:** Product/service description, industry - **#4 Goldman Trends:** Industry/sector, company description - **#5 Harvard SWOT:** Company description and stage - **#6 Fortune 500 Pricing:** Product description, current price (if any), cost structure - **#7 CSO GTM:** Product description, target market, budget (if known) - **#8 CX Journey Map:** Product/service, business description, current price/cost structure - **#9 VP Finance:** Business description, revenue model, current costs - **#10 Deloitte Risk:** Business description, stage, key dependencies - **#11 Global Expansion:** Business description, target market, available resources - **#12 McKinsey Synthesis:** Full business context: product, market, stage, revenue, goals, biggest challenge ### Step 3: Output the customized prompt Fill in the user's inputs and output the complete prompt below, ready to copy-paste into a new Claude conversation. Do not run the analysis yourself — output the prompt so the user controls when and where they run it. --- ## Output Format ``` Here's your [Framework Name] prompt, ready to run: --- [Full prompt with user inputs filled in] --- Tip: Paste this into a fresh conversation for best results. ``` If the user wants to run it immediately in this conversation, proceed directly with the analysis using the framework's persona and output structure. --- ## The 12 Prompt Templates ### 1. Market Sizing & TAM Analysis ``` Act as a McKinsey Market Analyst. Give me a complete TAM analysis for [YOUR INDUSTRY/PRODUCT] include: → Top-down & bottom-up approach → TAM, SAM, SOM with dollar figures → 5-year CAGR projections → Comparison to 3 analyst reports format as investor-ready slide. My product: [DESCRIBE PRODUCT] targeting [CUSTOMER] in [GEOGRAPHY] ``` --- ### 2. Competitive Landscape Deep Dive ``` Act As A Senior Bain & Company Strategist. Give Me A Full Competitive Analysis For [YOUR INDUSTRY] include: → Top 10 competitors by market share → 5 indirect competitors to watch → Pricing, features & weaknesses → Market positioning map → White space nobody is filling → Threat rating per competitor My company: [DESCRIBE BUSINESS] ``` --- ### 3. Customer Persona & Segmentation ``` Act As A World-Class Consumer Researcher. Build 4 Deep Customer Personas For [YOUR PRODUCT/SERVICE] For Each Persona Include: → demographics & psychographics → top 5 daily frustrations → buying behavior & media habits → top 3 reasons they say no → trigger that makes them buy → price sensitivity per segment My product: [DESCRIBE] in [INDUSTRY] ``` --- ### 4. Industry Trend Analysis ``` Act As A Goldman Sachs Senior Analyst. Write A Full Trend Report For The [YOUR INDUSTRY] Sector Include: → 5 macro forces shaping the industry → 7 emerging micro trends (last 12 months) → Technology disruptions incoming → Where smart VC money is flowing → Timeline: 0-1yr / 1-3yr / 3-5yr → "So what" impact for my company My company: [DESCRIBE BUSINESS] ``` --- ### 5. SWOT + Porter's Five Forces ``` Act As A Harvard Business School Professor. Give Me A Combined SWOT & Porter's Five Forces For [YOUR COMPANY] SWOT: → 7 strengths, weaknesses, opportunities, threats → cross-analysis: SO strategy & WT risks for porter's five forces: → supplier & buyer power → competitive rivalry intensity → threat of substitution & new entry → rate each force 1-10 My Business: [DESCRIBE COMPANY & STAGE] ``` --- ### 6. Pricing Strategy Analysis ``` Act As A Fortune 500 Pricing Consultant. Build A Complete Pricing Strategy For [YOUR PRODUCT/SERVICE] Include: → competitor pricing audit → value-based pricing model → psychological pricing tactics → 3 pricing tiers with features → when & how much to discount → 3 revenue scenarios (aggressive / moderate / conservative) My product: [DESCRIBE + CURRENT PRICE + COST STRUCTURE] ``` --- ### 7. Go-To-Market Strategy ``` Act As A CSO Who Launched 20+ Products. Build My Complete GTM Plan For [YOUR PRODUCT] Include: → pre-launch (60 days) + launch + post-launch (90 days) → top 7 acquisition channels by ROI → core messaging framework → content strategy per funnel stage → 10 KPIs with benchmarks → 3 quick wins in first 14 days My product: [DESCRIBE + MARKET + BUDGET] ``` --- ### 8. Customer Journey Mapping ``` Act As A Top Customer Experience Strategist. Map The Complete Journey For [YOUR PRODUCT/SERVICE] Map Every Stage: → awareness → consideration → decision → onboarding → engagement → loyalty → churn For each stage include: → customer emotions & actions → friction points & pain moments → opportunities to delight → key metrics & tools to optimize My Business: [DESCRIBE + CURRENT PRICE + COST STRUCTURE] ``` --- ### 9. Financial Modeling & Unit Economics ``` Act As A VP Of Finance At A High-Growth Startup. Build My Complete Financial Model For [YOUR BUSINESS] → CAC by channel & LTV calculation → LTV:CAC ratio & payback period → 3-year revenue projection → break-even analysis → burn rate & cash flow forecast → best / base / worst case scenarios → red flags I should watch My Business: [DESCRIBE + REVENUE + COSTS] ``` --- ### 10. Risk Assessment & Scenario Planning ``` Act As A Deloitte Risk Management Partner. Build A Full Risk Plan For [YOUR BUSINESS/PROJECT] Identify 15 Risks Across: → Market / Operational / Financial → Regulatory / Reputational For Each Risk → Probability & Impact Score → Early Warning Signals → Mitigation & Contingency Plan Scenario Plan: best / base / worst / black swan My business: [DESCRIBE + STAGE + DEPENDENCIES] ``` --- ### 11. Market Entry & Expansion Strategy ``` Act As A Global Expansion Strategist. Build My Market Entry Plan For [YOUR BUSINESS] Into [TARGET MARKET] Include: → market attractiveness score (1-10) → entry mode: direct / partnership / acquisition / digital → localization requirements → legal & compliance needs → 12-month entry roadmap → KPIs for first 6 & 12 months My business: [DESCRIBE + TARGET MARKET + RESOURCES] ``` --- ### 12. Executive Strategy Synthesis ``` Act As A Senior McKinsey Partner Presenting To A CEO. Synthesize Everything About [YOUR BUSINESS] Into One Strategic Recommendation → 3-paragraph executive summary → brutally honest current state → 3 strategic paths (conservative / balanced / aggressive) → top 5 actions for next 90 days → single most important insight My Business: [FULL CONTEXT — PRODUCT / MARKET / STAGE / REVENUE / GOALS / BIGGEST CHALLENGE] ``` --- ## Notes - These are strategy analysis prompts, not finished deliverables. Each generates a consulting-grade output you then refine and pressure-test. - Run #12 Executive Synthesis last — after you've run several of the other frameworks. It synthesizes, not discovers. - For company-specific strategy work, layer in the context from `context-library/business-info-template.md` and `context-library/strategy/` before running any prompt. - Pairs well with `/write-prod-strategy` (for the final strategy doc) and `/decision-doc` (when a framework surfaces a decision to lock in).