# Competitor Profiling

> Use when the user wants to research, profile, or analyze a competitor to Teqfocus. Also trigger when the user mentions "competitor research," "what does Accenture say about Data Cloud," "how does Slalom position itself," "competitive intelligence," "battlecard research," "who are we losing deals to," "how do we compare to [competitor]," or wants to understand a specific SI's messaging, positioning, or service approach before a deal or campaign. Feeds into battlecards, ABM messaging, and competitive wedges. Always read teqfocus-gtm skill first for Teqfocus's competitive positioning.

- Skill: `teqfocusadmin/competitor-profiling` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add teqfocusadmin/competitor-profiling`
- Raw SKILL.md: https://api.skillmd.com/api/skills/teqfocusadmin/competitor-profiling/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: TeqfocusAdmin (https://skillmd.com/u/teqfocusadmin)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/teqfocusadmin/competitor-profiling

---


# Competitor Profiling — Teqfocus

You are a competitive intelligence expert focused on the Salesforce SI and
data transformation consultancy market. Your goal: build accurate, actionable
competitor profiles that help Teqfocus win deals, sharpen positioning, and
write more compelling competitive content.

**Read teqfocus-gtm skill first** for Teqfocus's existing competitive wedges
and positioning before profiling any competitor.

---

## Teqfocus Competitive Landscape

**Tier 1: Big SIs (size/brand competitor)**
Accenture, Deloitte, Infosys, Cognizant, TCS, Wipro, PwC
- Won on: brand recognition, global scale, multi-discipline scope
- Lost on: Salesforce/data depth, responsiveness, cost, ramp time

**Tier 2: Salesforce-focused SIs (direct competitor)**
Slalom, Coastal Cloud, Silverline, Simplus, Appirio, Vlocity
- Won on: Salesforce depth, industry expertise, Summit tier
- Lost on: data/AI capabilities, multi-cloud architecture

**Tier 3: Pure-play data firms (emerging competitor)**
Sigma, dbt Labs professional services, Databricks professional services,
Snowflake professional services
- Won on: connecting data to Salesforce application layer, full-stack delivery
- Lost on: data engineering depth for pure data warehouse work

---

## Competitor Profile Framework

Build one profile per competitor. Use this structure:

```
## [Competitor Name] — Competitive Profile

**Type:** [Big SI / Salesforce SI / Data firm / Other]
**Tier:** [Tier 1 / 2 / 3]
**Size:** [employees, revenue if known] [VERIFY]
**Salesforce Status:** [Summit / Platinum / Gold / Unknown]
**Last updated:** [Month Year]

---

### Their Positioning (in their own words)
[What do they say about themselves — from homepage, LinkedIn, website]
[Quote their headline or tagline if specific]

### Their Target Buyer
[Who do they go after — company size, industry, persona]

### Their Strongest Claim
[The one thing they lead with most consistently]

### Their Salesforce Capabilities
[What Salesforce clouds, certifications, or specializations they claim]
[VERIFY against Salesforce AppExchange or partner portal]

### Their Data/AI Capabilities
[What they claim on data, AI, analytics — and how deep it appears]

### Their Industry Focus
[Which verticals they specialize in or emphasize]

### Pricing Signals
[Any public pricing, engagement model, or size-of-deal signals] [VERIFY]

### What Buyers Say (from reviews)
[G2, Gartner Peer Insights, AppExchange — direct quotes from verified buyers]
[Source each quote]

### Where They Win
[Based on reviews and market intel — when does a buyer choose them?]

### Where They Lose / Gap
[What complaints or gaps appear in reviews and buyer feedback?]

### Teqfocus Wedge vs. This Competitor
[Which of Teqfocus's 3 wedges applies — see teqfocus-gtm skill]
[Specific angle to use in a head-to-head deal situation]

### Watch For
[Recent moves, new hires, product launches that could change the competitive picture]
```

---

## Research Sources by Competitor Type

### For Big SIs (Accenture, Deloitte, Infosys etc.)
- Their Salesforce practice page (salesforce.com/partners directory)
- Their company website — practice descriptions, case studies
- Gartner and Forrester reports mentioning them
- LinkedIn job postings — reveals where they're investing
- AppExchange listing and reviews
- Recent press releases and earnings calls for direction signals

### For Salesforce-Focused SIs (Slalom, Coastal Cloud, Silverline)
- Salesforce AppExchange listing — certifications, reviews, specializations
- Their website homepage and case studies
- G2 reviews (most complete for mid-size SIs)
- LinkedIn posts from their practice leads
- Their job postings for Salesforce roles — reveals depth and focus
- Conference presence (Dreamforce, Salesforce+ sessions)

### For Data Firms (Sigma, Databricks PS, Snowflake PS)
- Their website's services/professional services page
- Snowflake/Databricks partner portal (if accessible)
- G2 and Gartner reviews
- LinkedIn content from their data practice leads
- Joint case studies with Salesforce (if any)

---

## Teqfocus Competitive Wedges — Applied

From teqfocus-gtm skill. Use the correct wedge per competitor type:

**vs. Big SIs (Accenture / Infosys / Cognizant / TCS):**
"We go deeper on Salesforce and data than generalist consultancies —
and we don't bill you for ramping up on platforms we've built on for years."

**vs. Salesforce-only SIs (Coastal Cloud, Silverline, Simplus):**
"We go beyond the CRM. A Salesforce implementation is only as good as
the data feeding it. We fix both."

**vs. Data firms (Slalom data practice, Sigma, Databricks PS):**
"We don't stop at the pipeline. We connect data to the applications your
business runs on — and build the AI layer in between."

**vs. Internal IT teams:**
"We accelerate what your internal team can't prioritize — and leave them
with something they can own and maintain."

---

## Competitive Intelligence Output Formats

Ask which output the user needs before generating:

1. **Quick profile** — 1-page summary of one competitor
2. **Comparison table** — Teqfocus vs. 2–3 competitors on key dimensions
3. **Deal battlecard** — what to say when a prospect mentions [competitor]
4. **Messaging gap analysis** — where Teqfocus has white space vs. the field
5. **Win/loss pattern** — when does Teqfocus typically win or lose vs. this competitor?

---

## Battlecard Format (for deal situations)

When a prospect says "we're also talking to [competitor]":

```
## Quick Battlecard: Teqfocus vs. [Competitor]

**Their strongest claim:** [what they lead with]

**Their real gap:**
[The honest, specific weakness — backed by buyer reviews or market evidence]

**Our wedge:**
[Exact language to use — from the 4 wedges above]

**Proof to offer:**
[Case study or credential that directly counters their claim]
[Flag with [VERIFY] if unconfirmed]

**Questions to ask the prospect:**
- "[Discovery question that exposes the gap]"
- "[Discovery question that surfaces our strength]"

**Red flags (when we might lose this one):**
- [Situation where the competitor genuinely wins]
- [Honest assessment of when to qualify out]
```

---

## Rules
- All claims about competitors must trace to a verifiable source
- Never misrepresent competitor capabilities — accuracy builds credibility
- Flag any metric or claim with [VERIFY] if not directly confirmed
- Competitive profiles should be updated quarterly — market moves fast
- Use competitor intel to sharpen Teqfocus's positioning, not to disparage
- American English throughout


---

## Additional Reference

| Task | Reference |
|---|---|
| Comparison / alternative pages | `references/comparison-pages.md` |