# Content Strategist

> Content strategy and production skill for Teqfocus — a Salesforce Summit Partner and full-stack Data, AI, and Application transformation company. Use this skill whenever the user wants to create, plan, repurpose, or distribute any content asset for Teqfocus. This includes: blog posts, LinkedIn posts, LinkedIn articles, LinkedIn carousels, case studies, TeqTalk podcast newsletters, podcast repurposing (reels, clips, quote cards), YouTube animation briefs, content calendars, white papers, thought leadership reports, webinar scripts, website copy, short-form video scripts (Reels, Shorts, TikTok), press releases, employee advocacy posts, and GTM newsletters. Also trigger when the user mentions content planning, repurposing a transcript, writing a newsletter, creating a case study, building a content calendar, producing social copy, writing a white paper, scripting a webinar, or drafting website copy for Teqfocus. Always use this skill before writing any Teqfocus content asset — do not attempt from memory alone.

- Skill: `teqfocusadmin/content-strategist` (Agent Skill, multi-file: 17 files)
- Install (CLI): `npx skillmds@latest add teqfocusadmin/content-strategist`
- Raw SKILL.md: https://api.skillmd.com/api/skills/teqfocusadmin/content-strategist/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: TeqfocusAdmin (https://skillmd.com/u/teqfocusadmin)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/teqfocusadmin/content-strategist

---


# Teqfocus Content Strategist Skill

This skill governs all content strategy and production for Teqfocus. Every asset must reflect accurate company positioning, the right buyer persona, and the correct format for the channel.

## How to Use This Skill

1. **Read this SKILL.md fully** before producing any asset
2. **Identify the asset type** → load the relevant reference file
3. **Confirm the Brief** using Section 5 before writing
4. **Deliver complete, ready-to-use copy** — not outlines unless explicitly asked

## Reference Files

| Asset Type | Reference File |
|---|---|
| LinkedIn Post / Article / Carousel | `references/linkedin.md` |
| Case Study | `references/case-study.md` |
| TeqTalk Newsletter | `references/teqtalk-newsletter.md` |
| Podcast Repurposing (Reels, Clips, Quote Cards) | `references/podcast-repurpose.md` |
| Blog Post / Pillar Article | `references/blog.md` |
| Content Calendar | `references/content-calendar.md` |
| YouTube Animation Brief | `references/youtube-animation.md` |
| White Paper / Thought Leadership Report | `references/white-paper.md` |
| Webinar Script / Speaker Notes | `references/webinar-script.md` |
| Website Copy (service pages, homepage) | `references/website-copy.md` |
| Short-Form Video Script (Reels, Shorts, TikTok) | `references/video-script.md` |
| Press Release / Announcement | `references/press-release.md` |
| Employee Advocacy Post | `references/employee-advocacy.md` |
| GTM Newsletter (general — not demand-gen sequences) | `references/gtm-newsletter.md` |
| Copy Editing / Content Refresh | `references/copy-editing.md` |
| Content Strategy & Planning | `references/content-planning.md` |

---

## Section 1: Teqfocus Company Identity

### Who Teqfocus Is
Teqfocus is a **digital transformation partner** for enterprises and mid-market companies — operating across the **Data, Analytics, AI, and Application layers** using a modern multi-cloud architecture. Technology-agnostic in approach, outcomes-obsessed in delivery.

**Core Positioning Statement:**
> *"Teqfocus helps enterprises transform across the Data, Analytics, AI, and Application layer — powered by a multi-cloud architecture built on Salesforce, Snowflake, AWS/Azure/GCP, Databricks, and Tableau. We bring deep industry vertical expertise so every engagement starts with your problem, not our platform."*

### Partnership Credentials
| Partner | Status |
|---|---|
| **Salesforce** | **Summit Partner** — top tier of the global Salesforce partner ecosystem |
| **Snowflake** | Partner |
| **AWS / Azure / GCP** | Cloud Partners |
| **Databricks** | Partner |
| **Tableau / CRM Analytics** | Partner |

> ⚠️ **Credential Rule:** Summit Partnership is an **established, long-standing credential**. Never say "recently achieved," "just became," or imply it is new.

### Service Lines
Data & Analytics · AI & Machine Learning · Salesforce Transformation · Cloud Infrastructure · Custom App Development · Managed Services / AMS

### Industries Served
Healthcare · Telecom · Financial Services · Retail / CPG · Hi-Tech / SaaS

---

## Section 2: Content Pillars

Every Teqfocus content asset must connect to at least one of these pillars. Choose based on audience and business goal.

| Pillar | Core Narrative | Best Asset Types |
|---|---|---|
| **AI That Has a Foundation** | AI is only as good as the data underneath it. We build both. | LinkedIn posts, blog, case studies, webinar |
| **Full-Stack Partnership** | From raw data to intelligent application — one partner, no gaps | One-pagers, sales-adjacent content, LinkedIn |
| **Salesforce Done Right** | Summit-level depth, not just implementation. Built to perform and scale. | LinkedIn carousels, case studies, email |
| **Industry-First Architecture** | Every solution starts with your industry's specific data flows and compliance needs | Vertical blogs, case studies, podcast newsletters |
| **Outcomes, Not Configurations** | We measure in adoption, revenue impact, cost reduction — not deliverables | Case studies, client spotlights, proof points |

---

## Section 3: Target Personas

Always write to one primary persona per asset. Each has a distinct entry point.

### CIO / CTO (Enterprise)
- **Fear:** Another transformation that underdelivers or creates technical debt
- **Buys:** Risk reduction + integration credibility + industry proof
- **Language:** Architecture, integration, platform risk, cost of ownership, scale
- **Buying Trigger:** Failed project, AI board mandate, M&A integration, cloud migration stall

### CDO / Head of Data & AI
- **Fear:** AI the business doesn't trust or use; data strategy without adoption
- **Buys:** Data maturity + AI readiness + governed pipelines
- **Language:** Data quality, AI governance, ROI, pipeline, lakehouse, Data Cloud
- **Buying Trigger:** Failed POC, Data Cloud mandate, CEO asking "why isn't AI working"

### RevOps / Ops Leader (Mid-Market)
- **Fear:** Salesforce the sales team ignores; customization that breaks every release
- **Buys:** Speed + adoption + practical outcomes in 90 days
- **Language:** Pipeline visibility, CRM adoption, forecast accuracy, sales cycle
- **Buying Trigger:** Salesforce renewal, new VP of Sales, poor adoption

### VP of Sales / Revenue Leader
- **Fear:** Salesforce as an expensive CRM nobody uses; no pipeline visibility
- **Buys:** CRM that drives revenue, not just tracks it
- **Language:** Revenue target, pipeline health, forecasting, sales productivity
- **Buying Trigger:** Missed quarters, manual forecasting, new sales motions

---

## Section 4: Content Voice & Tone Rules

These apply to **every** Teqfocus content asset.

### Always
- Write from a **practitioner's POV** — not a marketing department's
- Use specific industry language the target persona uses themselves
- Connect capability to outcome — never feature-list platforms
- Let credentials surface naturally — never announce them
- Every headline = an outcome or insight statement, never a category label
- End every asset with a **specific, frictionless CTA**

### Never
- Open LinkedIn posts with "Excited to share...", "Proud to announce...", "I", or "We"
- Use: "leverage," "synergy," "holistic," "best-in-class," "cutting-edge," "robust," "end-to-end solutions"
- Stack platform names without context: "Using Salesforce, Snowflake, Databricks, AWS..."
- Announce Summit Partnership as if it is news
- Write summaries that start with "In this article/episode we discuss..."
- Invent statistics — flag unverified numbers with `[VERIFY]`
- Add design directions into copy — flag them as `[DESIGN FLAG: description]`

---

## Section 5: Content Brief Intake Checklist

**Before writing any asset, confirm the following. Ask the user if anything is missing.**

- [ ] **Asset Type** — Blog, LinkedIn post/article/carousel, case study, newsletter, reel script, calendar?
- [ ] **Source Material** — Is there a transcript, brief, or existing content to work from?
- [ ] **Target Persona** — CIO/CTO, CDO, RevOps, VP Sales, or combination?
- [ ] **Industry Vertical** — Healthcare, Telecom, FinServ, Retail, Hi-Tech, or cross-industry?
- [ ] **Content Pillar** — Which of the 5 pillars does this map to?
- [ ] **Buyer Stage** — Awareness / Consideration / Decision?
- [ ] **Proof Point Available** — Any approved metric, outcome, or client story?
- [ ] **CTA** — What should the reader do after consuming this asset?
- [ ] **Distribution Channel** — Where will this live? (LinkedIn, email, YouTube, website)

> A vague brief produces forgettable content. A precise brief produces pipeline.

---

## Section 6: Proof Points Library

| Status | Proof Point |
|---|---|
| ✅ | Salesforce Summit Partner — top tier of the global Salesforce partner ecosystem |
| ✅ | Multi-cloud architecture: Salesforce + Snowflake + AWS/Azure/GCP + Databricks + Tableau |
| ✅ | Deep industry deployments: Healthcare, Telecom, FinServ, Retail, Hi-Tech |
| ✅ | Agentforce + Data Cloud implementations operationalizing AI for enterprise clients |
| ✅ | Managed Services / AMS practice for long-term platform optimization |
| ✅ | TeqTalk — CXO-level podcast featuring AI, Data, and Salesforce leaders |
| 🔲 | `[ADD: Total implementations / clients served]` |
| 🔲 | `[ADD: Time-to-value benchmarks per service line]` |
| 🔲 | `[ADD: Approved case study metrics per industry]` |

---

## Section 7: Content Repurposing System

When given a source asset (transcript, blog, webinar recording, case study), apply this repurposing map before writing:

| Source | What to Extract | Output Assets |
|---|---|---|
| **Podcast Transcript** | Sharpest insight, key quote, use case story, future outlook | Newsletter, 3–5 LinkedIn posts, 2–3 reels scripts, 1 LinkedIn article, 1 YouTube animation brief |
| **Blog Post** | Core argument, key data point, counterintuitive claim | 2 LinkedIn posts, 1 carousel, 1 short-form email |
| **Case Study** | Challenge, outcome metric, architecture decision | 1 LinkedIn post, 1 carousel, 1 email nurture asset |
| **Webinar** | Key moment, guest insight, framework introduced | Newsletter, 2 LinkedIn posts, 1 blog post |

**Repurposing Rule:** Never summarize the whole source in a single post. Extract one sharp insight and let it stand alone.

---

## Section 8: Industry Quick-Reference

| Industry | Lead Pain | Content Angle | Stack to Feature |
|---|---|---|---|
| **Healthcare** | Fragmented patient data, care gaps, SDOH, HIPAA complexity | AI-powered care coordination, interoperability, clinical data unification | Health Cloud, Data Cloud, Snowflake, Databricks |
| **Telecom** | Churn, field service inefficiency, CX gaps | Predictive churn, field service AI, omnichannel CX | Service Cloud, Field Service, Databricks, AWS |
| **Financial Services** | Advisor productivity, compliance risk, fragmented client 360 | Compliant AI workflows, advisor intelligence, unified client data | FinServ Cloud, Data Cloud, Snowflake, Tableau |
| **Retail / CPG** | Disconnected commerce + service data, loyalty gaps | Unified commerce, AI personalization, distributor portals | Commerce Cloud, Snowflake, Databricks, Tableau |
| **Hi-Tech / SaaS** | Slow sales cycles, CS churn, PLG ↔ CRM misalignment | CPQ optimization, renewal automation, CS-to-sales handoffs | Sales Cloud, CPQ, Agentforce, Databricks |

---

## Section 9: Asset Pack Model (Updated)

Content is never produced as a single asset. Every input produces a pack.

| Source Input | Minimum Output Pack |
|---|---|
| TeqTalk transcript | Newsletter + 3 LinkedIn posts + article + carousel + 3 reel scripts + 2 quote cards + YouTube brief + blog |
| Blog post | 2 LinkedIn posts + carousel + email snippet + 2 persona variations |
| Case study | LinkedIn proof post + sell sheet copy + email proof asset + quote card |
| Webinar | Newsletter + 2 LinkedIn posts + blog recap + nurture email |
| Event recap | LinkedIn post + follow-up email + content teaser for next event |

**The repurposing rule:** One input = one pack. Never ask "which one do you want?" —
produce the full pack and let the human choose what to deploy when.

---

## Section 10: Content Pillar Calendar Structure

Run a 4-week rotating content calendar across all 5 messaging pillars:

Week 1: AI That Has a Foundation (CDO/Data leader audience)
Week 2: Full-Stack Partnership (CIO/CTO audience)
Week 3: Salesforce Done Right (RevOps/VP Sales audience)
Week 4: Industry-First Architecture (vertical-specific)
+ Ongoing: Outcomes, Not Configurations (proof posts — any week, any persona)

This ensures no persona is over-served or under-served, and no pillar dominates the feed.


---

## Section 8: First-Attempt Accuracy — Content Production Rules

These rules eliminate the most common content quality failures.
Run mentally before producing any asset.

### The 5 pre-flight checks
1. **Format confirmed?** Blog vs LinkedIn vs white paper vs video script — the structure is completely different
2. **Persona confirmed?** CIO, CDO, RevOps, VP Sales — word choice, pain points, and tone all change
3. **Industry confirmed?** Healthcare, Telecom, FinServ, Retail/CPG, Hi-Tech — never write generic
4. **Source material available?** Transcript, brief, or raw notes — always use what exists before creating from scratch
5. **Distribution channel confirmed?** LinkedIn, email, website, YouTube — each has hard format constraints

### Voice and tone — enforced on every asset
- Write as a senior Teqfocus practitioner — not a marketing department
- Every capability connected to a measurable outcome
- Never open LinkedIn posts with: "I" / "We" / "Excited to" / "Proud to"
- Never use: leverage · synergy · holistic · best-in-class · cutting-edge · robust
- Salesforce Summit credential: surface once, naturally — never announce as news
- American English throughout — no British spelling variants

### Format constraints by channel
| Channel | Hard limits |
|---|---|
| LinkedIn post | 3,000 chars max — write to 800–1,300 for best engagement |
| LinkedIn carousel | 8–12 slides — slide 1 is the hook, last slide is CTA |
| Blog post | 600–1,200 words for thought leadership; 1,500–2,500 for pillar/SEO |
| White paper | 2,000–4,000 words; sections: exec summary → problem → solution → proof → CTA |
| Video script (Reel/Short) | 30–60 seconds = 75–150 words; hook in first 3 seconds |
| Webinar script | 45-min session = ~5,500 words; 60-min = ~7,500 words |
| Press release | 400–600 words; inverted pyramid; dateline; boilerplate last |
| GTM newsletter | 300–500 words; 3 sections: insight → proof → CTA |
| Website copy (service page) | Hero headline ≤10 words; 3–5 value props; 1 CTA per section |

### Content pillar alignment — check before writing
Every asset must map to one of these pillars:
| Pillar | Core message |
|---|---|
| AI That Has a Foundation | AI is only as good as the data underneath it. Teqfocus builds both. |
| Full-Stack Partnership | From raw data to intelligent application — one partner, no gaps |
| Salesforce Done Right | Summit-level depth — built to perform and scale, not just go live |
| Industry-First Architecture | Every solution starts with your industry's specific data flows |
| Outcomes Not Configurations | Measured in adoption, revenue impact, cost reduction — not deliverables |

### Quality test — run on every draft
> "Could this content appear on a competitor's site without changing a word?"
> If YES → rewrite. If NO → it passes.

---

## Section 9: Content Refresh vs. Rewrite Decision Matrix

Before spending time rewriting old content, decide the right intervention:

| Situation | Action |
|---|---|
| Traffic declining but intent still valid | Refresh: update stats, add new examples, improve SEO |
| Stats/data are stale (>18 months) | Refresh: update specific claims |
| Product or service has changed | Rewrite: the premise has shifted |
| Keyword cannibalization discovered | Consolidate: merge into stronger page |
| Engagement low, bounce rate high | Rewrite: message-audience fit is wrong |
| Page ranks but doesn't convert | CRO: messaging/CTA problem, not content problem |
| Topic completely outdated (e.g., pre-AI) | Archive or redirect: not worth updating |

**Refresh triggers (check quarterly):**
- Any statistic from before the current year
- Platform references (check if still current — Pardot → Marketing Cloud Account Engagement)
- Client case studies (confirm client still active and approved)
- Pricing references (if publicly mentioned)

---

## Section 10: Emotional and Risk Reduction in Copy

Two sweeps that are consistently missing from Teqfocus copy:

### Emotional Resonance Sweep
Every asset should make the reader feel something specific.
For Teqfocus's CIO/CDO buyers, the right emotions are:

- **Confidence:** "This will actually work" — backed by specific proof
- **Relief:** "Someone finally understands this problem"
- **Urgency:** "I can't keep ignoring this" — not manufactured, real stakes

Test: After reading this copy, does the buyer feel differently than before?
If no — it's informational, not persuasive. Add one of:
- A consequence that resonates ("Every month without unified data...")
- A peer reference ("Other healthcare CDOs we work with describe it as...")
- A future state image ("Imagine your sales team..."

### Risk Reduction Sweep
Enterprise buyers weight risk heavily. For every claim in copy, ask:
"What's the buyer's fear about this claim?" Then address it.

| Claim | Fear | Risk reduction copy |
|---|---|---|
| "We'll deliver in 90 days" | "They'll rush and cut corners" | "Fixed-scope with defined milestones and weekly reviews" |
| "We've done this for healthcare orgs" | "They'll use generic approaches" | "We've mapped to your specific payer/provider workflows" |
| "Starting at $50K" | "It'll balloon to $500K" | "Phase 1 is fixed-scope. You decide before we proceed to Phase 2." |

---

## Section 11: 2026 Content Format Data + TeqTalk Splintering Hierarchy

### 2026 LinkedIn Format Performance (Source: Oktopost B2B Benchmark, March 2026, n=1,000+)
| Format | Engagement rate | Priority for Teqfocus |
|---|---|---|
| Document carousel (PDF post) | 6.60% | #1 — weekly |
| Native video (60–90s) | 5.60% | #2 — weekly |
| Text post (1,300–3,000 chars) | 2.90% | #3 — weekly |
| External link post | ~1.5% (penalized -60%) | Avoid in post body |

**Dwell time is the primary 2026 algorithm signal.**
Every content decision should ask: will this make someone pause and read for 60+ seconds?
- Carousels win because each swipe extends dwell time
- Long-form text wins because it takes 30–60 seconds to read
- Short posts with links lose because they generate one click and a fast scroll-past

### TeqTalk Content Splintering Hierarchy — 1 Episode → 35–45 Pieces

Priority order for repurposing:

**Tier 1 (always produce — every episode):**
- TeqTalk Newsletter — hook + 3 insights + guest quote + CTA (40–50% open rate target)
- 2–3 LinkedIn carousels from Jas's personal profile
- 1 native video clip (60–90s) for LinkedIn
- 1 text post (1,300–3,000 chars) from episode insight
- 5–10 YouTube Shorts clips (main channel, not split channel)
- Quote card for LinkedIn

**Tier 2 (most episodes):**
- YouTube thumbnail testing (8–15 variants, Test & Compare)
- LinkedIn employee advocacy versions for Avi + AEs
- Episode show notes with full transcript (feeds AI search citations — LinkedIn is #2 most-cited domain by LLMs in 2026)
- Sales enablement: route episode to demand-gen as sequence content if topic matches active vertical campaign

**Tier 3 (quarterly, high-value episodes):**
- Long-form LinkedIn article expanding the episode's core insight
- Blog post on teqfocus.com (feeds SEO and AI citation)
- TeqTalk Circle deep-dive for CXO community members

### Personal vs Company Page — When to Use Each

| Content type | Jas personal | Teqfocus company page |
|---|---|---|
| TeqTalk episode clips | ✅ Primary | Repurpose 48hrs later |
| Thought leadership posts | ✅ Always | Never — only Jas's POV |
| Company announcements | ✅ Mention naturally | ✅ Official announcement |
| Case studies / proof | Team member or Jas | ✅ Amplification |
| Event promotion | ✅ Jas personal invite | ✅ Company logistics |
| Carousels | ✅ Always Jas | Share from Jas's post |

### Cross-Platform Repurposing Sequence
1. Record → TeqTalk episode (Riverside)
2. Master edit → YouTube full episode + Spotify + Apple
3. Short-form editor → 8–12 clips → LinkedIn (60–90s) + YouTube Shorts (45–60s)
4. Designer → 2–3 carousels from episode frameworks
5. Claude → TeqTalk Newsletter + 3 LinkedIn post variants + quote card copy
6. Jas approves → publishes to personal profile (Tuesday carousel, Wednesday video, Friday text)
7. Avi + AEs → employee advocacy versions (their own POV, not copy-paste)
8. 48hrs later → Teqfocus company page repurpose
9. Week 2 → YouTube Shorts cadence (1/day)
10. Month 2 → Best-performing clips reshared with fresh commentary; episode into sales enablement

### Content Pillar Alignment for TeqTalk Episodes (Teqfocus-specific)
Every episode maps to one of the 5 Teqfocus content pillars AND one ICP vertical:

| Pillar | Episode angle | Best guest profile |
|---|---|---|
| AI That Has a Foundation | "Why your AI project stalled — and what the data layer had to do with it" | CDO, CTO who ran a failed AI pilot |
| Full-Stack Partnership | "What it actually takes to go from Salesforce license to production AI" | CIO who's navigated multi-vendor complexity |
| Salesforce Done Right | "What Summit-level delivery looks like vs. what you usually get" | RevOps leader or VP Sales who's been through a bad implementation |
| Industry-First Architecture | Healthcare/Insurance/Hi-Tech specific architecture episode | CIO/CDO from target vertical |
| Outcomes Not Configurations | Client success story episode (with naming clearance from proof library) | Teqfocus client executive |