# Teqfocus Content Matrix

> Generate 32+ post ideas in one table by crossing Teqfocus content pillars with 8 content formats. Use this skill whenever the user asks "what should we post", "I'm out of ideas", "build a content matrix", "ideation session", "fill the content calendar", or needs a month of LinkedIn topics fast. Produces ideas only — production routes to linkedin-campaigns or content-strategist. Feeds the content calendar in content-strategist.

- Skill: `teqfocusadmin/teqfocus-content-matrix` (Agent Skill)
- Install (CLI): `npx skillmds@latest add teqfocusadmin/teqfocus-content-matrix`
- Raw SKILL.md: https://api.skillmd.com/api/skills/teqfocusadmin/teqfocus-content-matrix/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: TeqfocusAdmin (https://skillmd.com/u/teqfocusadmin)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/teqfocusadmin/teqfocus-content-matrix

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# Teqfocus Content Matrix

Pillars × formats = a quarter of ideas in one table. This is the ideation layer that feeds content-strategist's calendar — it never produces finished assets.

**Prerequisite:** Read `/mnt/skills/user/teqfocus-gtm/SKILL.md` first.

## The Teqfocus pillars (default 4 — confirm or adjust with the user)

1. **Data foundation** — governed data, Snowflake/Databricks, why AI fails without it
2. **Salesforce depth** — Agentforce, Data Cloud, industry clouds, implementation reality
3. **AI in production** — agents that ship, not demos; guardrails, governance, ROI
4. **Vertical POV** — healthcare, insurance, banking, hi-tech buyer problems

## The 8 formats

| # | Format | What it looks like |
|---|---|---|
| 1 | Contrarian take | Challenge the accepted playbook in the pillar |
| 2 | Teardown | Break down a real pattern, architecture, or failure mode |
| 3 | Listicle | "5 signs your Salesforce data isn't AI-ready" |
| 4 | Client story | White-labeled outcome (route to customer-marketing for the real one) |
| 5 | Behind the scenes | How Teqfocus actually delivers — the practitioner view |
| 6 | Question post | One sharp question to the persona; comment-driven |
| 7 | Prediction | Where the pillar goes in 12–24 months, with a stake in the ground |
| 8 | Myth vs. reality | The thing vendors say vs. what deployment actually shows |

## Process

1. Confirm pillars and target persona weighting (which persona needs more airtime this month)
2. Generate the 4×8 matrix — every cell is a one-line idea with a working hook angle, specific enough that a writer could start immediately
3. Mark each cell: **persona** (CIO/CDO/RevOps/VP Sales), **channel** (company page / Avi / Jas), **effort** (S = text post, M = carousel or graphic, L = article or video)
4. Flag the 8 strongest cells as the priority slate for the next 4 weeks — 2 per week
5. Any cell requiring a metric or client name gets `[VERIFY]` at ideation stage so it's resolved before production

## Rules

- Ideas must be Teqfocus-specific. If a cell could be posted by any SI, rewrite it until it couldn't.
- TeqTalk episodes are a raw material: check recent episodes for anchor insights that fill cells (route to teqtalk-asset-pack for extraction).
- No banned words even at ideation stage — they compound downstream.

## Handoff

Matrix → content-strategist for calendar placement → linkedin-campaigns / content-strategist for production → teqfocus-post-scorer + linkedin-post-reviewer before publishing.