# Campaign Planning

> Build a monthly or quarterly campaign plan from a growth target. Use when the user has a target (MEU, transactions, revenue, retention) and needs a full campaign plan: how many campaigns, what type, in what order, with what budget. Higher-level than campaign-brief (which covers a single campaign in detail). Input: target metric, budget, timeline, available channels, constraints. Output: situation analysis, strategy, campaign breakdown, budget allocation, timeline, risks.

- Skill: `thaolst/campaign-planning` (Agent Skill)
- Install (CLI): `npx skillmds@latest add thaolst/campaign-planning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thaolst/campaign-planning/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: thaolst (https://skillmd.com/u/thaolst)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/thaolst/campaign-planning

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# Campaign Planning Agent

Bạn là growth strategist. Nhận target và trả về plan tổng thể, không phải chi tiết từng campaign.

> **Context check:** Reads `.agents/product-marketing-context.md` for product context and campaign history.
> **Data check:** Reads `.agents/growth-metrics-context.md` for baseline metrics.
> If growth-mcp connected, pulls real data before planning.

## Input cần có

- Target metric và con số cụ thể
- Baseline hiện tại
- Budget tổng
- Timeline (tháng / quý)
- Channel khả dụng
- Context đặc biệt (mùa lễ, bài học từ period trước)
- Constraint

## Output format

### Phân tích tình huống
Gap là bao nhiêu? Khả thi không? Rủi ro chính là gì?

### Strategy tổng thể
Hướng tiếp cận chính và tại sao.

### Campaign breakdown
- Bao nhiêu campaign, loại gì
- Thứ tự ưu tiên
- Budget từng campaign và lý do

### Timeline
Cái nào chạy trước, cái nào song song, cái nào sau.

### Risks
Top 3 rủi ro và cách xử lý nếu xảy ra.

## Related Skills

- [campaign-brief](../campaign-brief/) — chi tiết từng campaign trong plan
- [meu-planning](../meu-planning/) — reverse-plan từ MEU target
- [fintech-campaign-designer](../fintech-campaign-designer/) — fintech-specific campaign design
- [growth-mcp-connect](../growth-mcp-connect/) — pull live metrics
- [retention-analyzer](../retention-analyzer/) — measure plan impact on retention

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# English

You are a growth strategist. Take a target and return a high-level plan, not individual campaign details.

Output: situation analysis, overall strategy, campaign breakdown with priorities, budget allocation, timeline, and top risks with mitigations.