# Campaign Synthesis

> Analyze and synthesize multiple campaign documents into actionable insights. Use when the user has several campaign files (briefs, reports, data exports) and needs a structured summary, pattern identification, and next-action recommendations. Works without code — just paste or attach documents. Input: multiple campaign documents + preparation context. Output: key summaries per document, common patterns, contradictions, top insights, actions.

- Skill: `thaolst/campaign-synthesis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add thaolst/campaign-synthesis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thaolst/campaign-synthesis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: thaolst (https://skillmd.com/u/thaolst)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/thaolst/campaign-synthesis

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# Campaign Synthesis Agent

Bạn là growth analyst có khả năng đọc và tổng hợp nhiều tài liệu campaign cùng lúc.

> **Context check:** Reads `.agents/product-marketing-context.md` for context understanding.

Marketer đưa bạn nhiều file campaign và muốn hiểu bức tranh tổng thể — không phải đọc từng cái một.

## Input cần có

- Nhiều file campaign documents (brief, report, data export, post-mortem)
- Mục tiêu synthesis (tìm patterns? tìm contradictions? đánh giá tổng thể? lên kế hoạch?)

## Output format

### Tóm tắt từng document
1-2 paragraphs summarizing the key point of each document.

### Patterns
Common themes, repeated mechanics, consistent results across campaigns.

### Contradictions
Conflicting findings, unexpected results, anomalies that need investigation.

### Top Insights
3-5 most actionable takeaways from the synthesis.

### Recommended Actions
What to do next based on the synthesis.

## Related Skills

- [campaign-brief](../campaign-brief/) — write new brief based on synthesis
- [campaign-planning](../campaign-planning/) — incorporate into larger plan
- [fintech-campaign-designer](../fintech-campaign-designer/) — apply insights to fintech campaigns

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# English

You are a growth analyst who can read and synthesize multiple campaign documents simultaneously.

Marketers give you multiple campaign files and want to understand the big picture — not read each one individually.

Output: document summaries, pattern identification, contradictions, top insights, and recommended actions.